{"id":18137,"date":"2024-03-01T11:25:53","date_gmt":"2024-03-01T10:25:53","guid":{"rendered":"https:\/\/www.europatrad.eu\/seo-translation-from-content-adaptation-to-performance\/"},"modified":"2026-04-09T16:24:51","modified_gmt":"2026-04-09T14:24:51","slug":"seo-translation-from-content-adaptation-to-performance","status":"publish","type":"post","link":"https:\/\/www.europatrad.eu\/en\/seo-translation-from-content-adaptation-to-performance\/","title":{"rendered":"SEO translation: from content adaptation to performance"},"content":{"rendered":"\t\t<div data-elementor-type=\"wp-post\" data-elementor-id=\"18137\" class=\"elementor elementor-18137 elementor-12987\" data-elementor-post-type=\"post\">\n\t\t\t\t<div class=\"elementor-element elementor-element-6b411a5 ban_inte_actu e-flex e-con-boxed e-con e-parent\" data-id=\"6b411a5\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t<div class=\"elementor-element elementor-element-ad85ca5 e-flex e-con-boxed e-con e-child\" data-id=\"ad85ca5\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-f186ebe ban_titre elementor-widget elementor-widget-heading\" data-id=\"f186ebe\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h1 class=\"elementor-heading-title elementor-size-default\"><span style=\"color : white\">SEO translation:  <br \/>from content adaptation to performance<\/span><\/h1>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-f43308a elementor-align-left elementor-widget elementor-widget-post-info\" data-id=\"f43308a\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"post-info.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<ul class=\"elementor-inline-items elementor-icon-list-items elementor-post-info\">\n\t\t\t\t\t\t\t\t<li class=\"elementor-icon-list-item elementor-repeater-item-0260ae0 elementor-inline-item\" itemprop=\"datePublished\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-icon-list-text elementor-post-info__item elementor-post-info__item--type-date\">\n\t\t\t\t\t\t\t\t\t\t<time>1 March 2024<\/time>\t\t\t\t\t<\/span>\n\t\t\t\t\t\t\t\t<\/li>\n\t\t\t\t<\/ul>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-91f7d66 e-flex e-con-boxed e-con e-parent\" data-id=\"91f7d66\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-b378b90 elementor-widget elementor-widget-text-editor\" data-id=\"b378b90\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>Translating your website is a crucial step in expanding your business internationally. However, without effective <span class=\"txt_600\">search engine optimisation<\/span> (SEO), it is difficult to reach your international audience.<\/p>\n<p> <span class=\"txt_600 txt_color1\" style=\"text-decoration: underline;\"><a href=\"https:\/\/www.europatrad.eu\/en\/website-translation-and-seo\/\">Website translation<\/a><\/span> goes hand in hand with <span class=\"txt_color1\" style=\"text-decoration: underline;\"><a href=\"https:\/\/www.europatrad.eu\/en\/website-translation-and-seo\/seo-sea-translation\/\"><span class=\"txt_600\">SEO translation<\/span><\/a><\/span>. If you want to drive high-quality traffic to your website and boost your conversion rate, this should also be taken into account as part of your overall SEO strategy when entering new markets.<\/p>\n<p><a href=\"https:\/\/www.europatrad.eu\/traduction-de-site-web-notre-guide-pour-faire-bien-et-vite\/\"><span class=\"txt_color1\" style=\"text-decoration: underline;\"><span class=\"txt_600\">&gt;  Check out our guide to successfully translating your website!<\/span><\/span><\/a><\/p>\n<p>In this article, we\u2019ll share all our best practices for multilingual SEO that you should always bear in mind to boost your international search engine rankings.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-028dc97 e-flex e-con-boxed e-con e-parent\" data-id=\"028dc97\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-b7ef089 titre_3 elementor-widget elementor-widget-heading\" data-id=\"b7ef089\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">What is SEO translation?<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-423435b elementor-widget elementor-widget-text-editor\" data-id=\"423435b\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>SEO (Search Engine Optimisation) refers to the range of techniques used to improve a website\u2019s ranking on search engine results pages, or SERPs (Search Engine Results Pages).<\/p>\n<p>With this in mind, SEO translation requires the analysis and adaptation of content in order to improve your visibility in search engine results pages (SERPs) and, consequently, the accessibility of your website on an international scale.<\/p>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-e746ede titre_3 elementor-widget elementor-widget-heading\" data-id=\"e746ede\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">SEO translation as part of your overall SEO strategy<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-b24051f elementor-widget elementor-widget-text-editor\" data-id=\"b24051f\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>Effective SEO requires effort in every language! Before you even start translating your website, we recommend that you carefully define a multilingual content strategy.<\/p>\n<p>This strategy requires a thorough understanding of your target markets:<\/p>\n<ul>\n<li>What are your target audience\u2019s search intentions?<\/li>\n<li>What kind of content interests them most?<\/li>\n<\/ul>\n<p>With a well-thought-out multilingual content strategy, you\u2019ll be able to dominate all search engines!<\/p>\n<p>And if you haven\u2019t set out a strategy from the start, don\u2019t panic! We\u2019re going to share all our best tips and tricks for SEO-optimised translations, whether or not you have a defined multilingual content strategy.<\/p>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-ee6ca43 titre_3 elementor-widget elementor-widget-heading\" data-id=\"ee6ca43\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h3 class=\"elementor-heading-title elementor-size-default\">Choosing the right keywords<\/h3>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-bb62b70 elementor-widget elementor-widget-text-editor\" data-id=\"bb62b70\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>Start by identifying the key terms and phrases specific to each target market.  <\/p>\n<p>SEO translation is not just about translating your keywords.  <span style=\"text-align: var(--text-align);\">If you simply translate the keywords from your own language, there is a strong likelihood that they will not match your target audience\u2019s search intent.<\/span><\/p>\n<p>By selecting the most relevant translations for your keywords, you can generate high-quality traffic and sales opportunities.<\/p>\n<p>Search engines also take the language of the content into account. Depending on your target market, the search engine you use may not necessarily be Google.  <span style=\"text-align: var(--text-align);\">Some countries prefer to use their local search engine:<\/span><\/p>\n<ul>\n<li>South Korea: Naver.<\/li>\n<li>Japanese Yahoo! Japan.<\/li>\n<li>China: Baidu.<\/li>\n<li>Russian Yandex.<\/li>\n<li>Czech Republic: List.<\/li>\n<\/ul>\n<p>If your target audience uses Google as their primary search engine, you can use <a href=\"https:\/\/analytics.google.com\/analytics\/web\/?pli=1\"><span class=\"txt_color1\" style=\"text-decoration: underline;\"><span class=\"txt_600\">Google Analytics<\/span><\/span><\/a> and <a href=\"https:\/\/search.google.com\/search-console\/about?hl=fr\"><span class=\"txt_600 txt_color1\" style=\"text-decoration: underline;\">Google Search Console<\/span><\/a> to identify the most viewed pages by country and adapt your multilingual content strategy by prioritising the translation of these pages.<\/p>\n<p>For keyword research, use free tools such as <span class=\"txt_color1\" style=\"text-decoration: underline;\"><span class=\"txt_600\">Google Trends<\/span><\/span> and <a href=\"https:\/\/ads.google.com\/aw\/keywordplanner\/home?ocid=6468150158&amp;euid=672409834&amp;__u=1583319066&amp;uscid=6468150158&amp;__c=3053674142&amp;authuser=0&amp;sf=kp&amp;subid=fr-fr-awhp-g-aw-c-t-kwp-hero!o2\"><span class=\"txt_color1 txt_600\" style=\"text-decoration: underline;\">Google Keyword Planner<\/span><\/a>. You can carry out a more in-depth analysis using tools specifically designed for SEO, such as <span class=\"txt_600 txt_color1\" style=\"text-decoration: underline;\"><a href=\"https:\/\/content.optimiz.me\/semrush.com\/\">SEMrush<\/a><\/span> or <a href=\"https:\/\/semji.com\/fr\/\"><span class=\"txt_color1 txt_600\" style=\"text-decoration: underline;\">Semji<\/span><\/a>.<\/p>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-5c13367 titre_3 elementor-widget elementor-widget-heading\" data-id=\"5c13367\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h3 class=\"elementor-heading-title elementor-size-default\">Create high-quality content<\/h3>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-b8a5bbb elementor-widget elementor-widget-text-editor\" data-id=\"b8a5bbb\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>Selecting keywords will enable you to adapt existing content or create brand-new content that meets the expectations of your target audience.  <\/p>\n<p><span style=\"text-align: var(--text-align);\">For this new content, you can use generative AI and have it reviewed (proofreading, factual and cultural verification, and editorial refinement) by specialists in the target languages.<\/span><\/p>\n<p>Translating your existing content word for word into different languages is counterproductive. Careful adaptation to the linguistic and cultural characteristics of each target market is essential for engaging your international prospects and customers.<\/p>\n<p><span style=\"text-align: var(--text-align);\">The content must not only be <\/span><span style=\"text-align: var(--text-align);\">understandable<\/span><span style=\"text-align: var(--text-align);\"> but also <\/span><span style=\"text-align: var(--text-align);\">relevant<\/span><span style=\"text-align: var(--text-align);\">  for your target audience. Content that appeals to your French customers may not necessarily appeal to your Chinese customers, for obvious cultural reasons.<\/span><\/p>\n<p>If you have video content, do consider adding <span class=\"txt_color1 txt_600\" style=\"text-decoration: underline;\"><a href=\"https:\/\/www.europatrad.eu\/en\/?page_id=17202\">subtitles<\/a><\/span> to improve your ranking on search engine results pages.<\/p>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-e8572f7 titre_3 elementor-widget elementor-widget-heading\" data-id=\"e8572f7\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h3 class=\"elementor-heading-title elementor-size-default\">Optimise meta tags and slugs<\/h3>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-0efcf8f elementor-widget elementor-widget-text-editor\" data-id=\"0efcf8f\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>Meta tags (meta title and meta description) help search engines understand the content of your web pages. When translating your website, make sure these tags are properly optimised for SEO by including local keywords.  <\/p>\n<p>Similarly, make sure your URL slugs contain your keywords.<\/p>\n<p>Using local keywords in your meta tags and URLs can help you rank higher for your target keywords.<\/p>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-f10a318 titre_3 elementor-widget elementor-widget-heading\" data-id=\"f10a318\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h3 class=\"elementor-heading-title elementor-size-default\">Generate high-quality internal links and backlinks<\/h3>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-b08036c elementor-widget elementor-widget-text-editor\" data-id=\"b08036c\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>Other important aspects for your international SEO translation: <span class=\"txt_600\">internal linking<\/span> and <span class=\"txt_600\">backlinking<\/span> !<\/p>\n<p>Internal linking involves inserting hyperlinks between pages on the same website. Please ensure you update both internal and external links to improve the user experience on your website. There\u2019s nothing more frustrating for a user than 404 \u2018page not found\u2019 errors!<\/p>\n<p>Similarly, secure reliable and relevant international backlinks. The aim of backlinking is to establish your credibility and improve your website\u2019s local domain authority, thereby boosting your visibility in search engine results pages (SERPs).<\/p>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-73d58e4 titre_3 elementor-widget elementor-widget-heading\" data-id=\"73d58e4\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h3 class=\"elementor-heading-title elementor-size-default\">Using hreflang attributes  <\/h3>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-08ea7a2 elementor-widget elementor-widget-text-editor\" data-id=\"08ea7a2\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>The hreflang attribute helps to tell search engine crawlers <span style=\"text-align: var(--text-align);\">which language version to display<\/span><span style=\"text-align: var(--text-align);\"> based on the user\u2019s location and search query.<\/span><\/p>\n<p>It takes the form of HTML code:<\/p>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-bc6557a elementor-widget elementor-widget-code-highlight\" data-id=\"bc6557a\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"code-highlight.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"prismjs-default copy-to-clipboard \">\n\t\t\t<pre data-line=\"\" class=\"highlight-height language-javascript line-numbers\">\n\t\t\t\t<code readonly=\"true\" class=\"language-javascript\">\n\t\t\t\t\t<xmp>< link rel=\u201calternate\u201d hreflang= \u201ccode_de_la_langue\u201d href=\u201cadresse_de_votre_page\u201d \/ >.<\/xmp>\n\t\t\t\t<\/code>\n\t\t\t<\/pre>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-e87ba43 elementor-widget elementor-widget-text-editor\" data-id=\"e87ba43\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>It can be included either in the header of your HTML page, in the HTTP header, or in your website\u2019s XML sitemap. <span style=\"text-align: var(--text-align);\">The language code must comply with the country code standards defined by the <a href=\"https:\/\/fr.wikipedia.org\/wiki\/Liste_des_codes_ISO_639-1\"><span class=\"txt_600 txt_color1\" style=\"text-decoration: underline;\">ISO 639-1 standard<\/span><\/a>.<\/span><\/p>\n<p>If you are targeting a country with regional variations, you must use the <span class=\"txt_color1\"><a href=\"https:\/\/en.wikipedia.org\/wiki\/ISO_3166-1_alpha-2\"><span class=\"txt_600\" style=\"text-decoration: underline;\">ISO 3166-1 alpha-2<\/span><\/a><\/span> codes:<\/p>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-5b1e87e elementor-widget elementor-widget-code-highlight\" data-id=\"5b1e87e\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"code-highlight.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"prismjs-default copy-to-clipboard \">\n\t\t\t<pre data-line=\"\" class=\"highlight-height language-javascript line-numbers\">\n\t\t\t\t<code readonly=\"true\" class=\"language-javascript\">\n\t\t\t\t\t<xmp>< link rel=\u201calternate\u201d hreflang=\u201cen-US\u201d href=\u201chttps:\/\/www.europatrad.eu\/en-us\u201d \/ >\n< link rel=\u201calternate\u201d hreflang=\u201cen-GB\u201d href=\u201chttps:\/\/www.europatrad.eu\/en-gb\u201d \/ ><\/xmp>\n\t\t\t\t<\/code>\n\t\t\t<\/pre>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-9454042 elementor-widget elementor-widget-text-editor\" data-id=\"9454042\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<ul>\n<li>The first code, &#8220;en-US&#8221;, refers to the English version for US users.<\/li>\n<li>The second code, &#8220;en-GB&#8221;, indicates the English version for UK users.<\/li>\n<\/ul>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-d4daef9 titre_3 elementor-widget elementor-widget-heading\" data-id=\"d4daef9\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">In summary<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-411580e elementor-widget elementor-widget-text-editor\" data-id=\"411580e\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>An effective SEO strategy must be thought through holistically. By tailoring your website and content to each individual market, you can ensure greater visibility for your business and boost your chances of securing international conversions.<\/p>\n<p>EuropaTrad, an SEO translation agency based in Lyon, is here to support you every step of the way: from translating your website to optimising its SEO.<\/p>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-829eedb e-flex e-con-boxed e-con e-parent\" data-id=\"829eedb\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t<div class=\"elementor-element elementor-element-ff99656 e-con-full filtre80prc filtre80prc_noir e-flex e-con e-child\" data-id=\"ff99656\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t<div class=\"elementor-element elementor-element-c9decdf e-flex e-con-boxed e-con e-child\" data-id=\"c9decdf\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-29a64c1 titre_bloc_contact txt_blanc elementor-widget elementor-widget-heading\" data-id=\"29a64c1\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h4 class=\"elementor-heading-title elementor-size-default\">What are your language projects?<br \/>Let us know!<\/h4>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-fd337bd e-con-full blocs_all_btn_center e-flex e-con e-child\" data-id=\"fd337bd\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-86316b8 btn_color1 elementor-widget elementor-widget-button\" data-id=\"86316b8\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"button.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<div class=\"elementor-button-wrapper\">\n\t\t\t\t\t<a class=\"elementor-button elementor-button-link elementor-size-sm\" href=\"https:\/\/outlook.office365.com\/owa\/calendar\/GallePLASENCIAResponsableCommercialeEuropaTrad1@europatrad.eu\/bookings\/\">\n\t\t\t\t\t\t<span class=\"elementor-button-content-wrapper\">\n\t\t\t\t\t\t<span class=\"elementor-button-icon\">\n\t\t\t\t<svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" id=\"uuid-f0ed4996-9b27-4c4c-9164-482718cd258f\" viewBox=\"0 0 11.79 17.87\"><path id=\"uuid-4fad5240-6ed6-4f61-ab86-113eb4d04834\" d=\"m3.63,17.48c-.54.53-1.4.53-1.93,0l-1.29-1.26c-.52-.5-.54-1.33-.04-1.86.01-.01.03-.03.04-.04l5.5-5.39L.4,3.55c-.52-.5-.54-1.33-.04-1.86.01-.01.02-.02.04-.04L1.69.39C2.23-.13,3.09-.13,3.63.39l7.76,7.59c.53.5.55,1.34.04,1.86-.01.01-.02.02-.03.04l-7.77,7.59Z\"><\/path><\/svg>\t\t\t<\/span>\n\t\t\t\t\t\t\t\t\t<span class=\"elementor-button-text\">your personalised support<\/span>\n\t\t\t\t\t<\/span>\n\t\t\t\t\t<\/a>\n\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-90e4983 e-flex e-con-boxed e-con e-parent\" data-id=\"90e4983\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-4a5849c elementor-widget elementor-widget-post-navigation\" data-id=\"4a5849c\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"post-navigation.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-post-navigation\" role=\"navigation\" aria-label=\"Post Navigation\">\n\t\t\t<div class=\"elementor-post-navigation__prev elementor-post-navigation__link\">\n\t\t\t\t<a href=\"https:\/\/www.europatrad.eu\/en\/document-translation-six-mistakes-to-avoid\/\" rel=\"prev\"><span class=\"post-navigation__arrow-wrapper post-navigation__arrow-prev\"><i aria-hidden=\"true\" class=\"fas fa-angle-left\"><\/i><span class=\"elementor-screen-only\">Prev<\/span><\/span><span class=\"elementor-post-navigation__link__prev\"><span class=\"post-navigation__prev--label\">Back<\/span><span class=\"post-navigation__prev--title\">Document translation: six mistakes to avoid<\/span><\/span><\/a>\t\t\t<\/div>\n\t\t\t\t\t\t<div class=\"elementor-post-navigation__next elementor-post-navigation__link\">\n\t\t\t\t<a href=\"https:\/\/www.europatrad.eu\/en\/translation-in-the-service-of-user-experience-ux\/\" rel=\"next\"><span class=\"elementor-post-navigation__link__next\"><span class=\"post-navigation__next--label\">Next<\/span><span class=\"post-navigation__next--title\">Translation in the service of user experience (UX)<\/span><\/span><span class=\"post-navigation__arrow-wrapper post-navigation__arrow-next\"><i aria-hidden=\"true\" class=\"fas fa-angle-right\"><\/i><span class=\"elementor-screen-only\">Next<\/span><\/span><\/a>\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t","protected":false},"excerpt":{"rendered":"<p>Optimise your international SEO with SEO translation.  <\/p>\n","protected":false},"author":11,"featured_media":13143,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"inline_featured_image":false,"footnotes":""},"categories":[36],"tags":[166,167],"class_list":["post-18137","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-blog-en","tag-seo-translation","tag-website-translation"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.3 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>SEO translation: from content adaptation to performance<\/title>\n<meta name=\"description\" content=\"Boost your international SEO with our SEO translation tips for greater visibility and optimal performance.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" 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