{"id":18150,"date":"2024-07-26T14:39:58","date_gmt":"2024-07-26T12:39:58","guid":{"rendered":"https:\/\/www.europatrad.eu\/when-translating-your-website-should-you-choose-an-seo-agency-or-a-translation-agency-the-match\/"},"modified":"2026-04-09T16:24:59","modified_gmt":"2026-04-09T14:24:59","slug":"when-translating-your-website-should-you-choose-an-seo-agency-or-a-translation-agency-the-match","status":"publish","type":"post","link":"https:\/\/www.europatrad.eu\/en\/when-translating-your-website-should-you-choose-an-seo-agency-or-a-translation-agency-the-match\/","title":{"rendered":"When translating your website: should you choose an SEO agency or a translation agency? The match!"},"content":{"rendered":"\t\t<div data-elementor-type=\"wp-post\" data-elementor-id=\"18150\" class=\"elementor elementor-18150 elementor-14708\" data-elementor-post-type=\"post\">\n\t\t\t\t<div class=\"elementor-element elementor-element-3fb9e39 ban_inte_actu e-flex e-con-boxed e-con e-child\" data-id=\"3fb9e39\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t<div class=\"elementor-element elementor-element-536d3ba e-flex e-con-boxed e-con e-child\" data-id=\"536d3ba\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-90852df ban_titre elementor-widget elementor-widget-heading\" data-id=\"90852df\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h1 class=\"elementor-heading-title elementor-size-default\"><span style=\"color : white\">When translating your website: should you choose an SEO agency or a translation agency? The match!  <\/span><\/h1>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-d28e182 elementor-align-left elementor-widget elementor-widget-post-info\" data-id=\"d28e182\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"post-info.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<ul class=\"elementor-inline-items elementor-icon-list-items elementor-post-info\">\n\t\t\t\t\t\t\t\t<li class=\"elementor-icon-list-item elementor-repeater-item-0260ae0 elementor-inline-item\" itemprop=\"datePublished\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-icon-list-text elementor-post-info__item elementor-post-info__item--type-date\">\n\t\t\t\t\t\t\t\t\t\t<time>26 July 2024<\/time>\t\t\t\t\t<\/span>\n\t\t\t\t\t\t\t\t<\/li>\n\t\t\t\t<\/ul>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-091be92 e-flex e-con-boxed e-con e-parent\" data-id=\"091be92\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t<div class=\"elementor-element elementor-element-e91e282 e-con-full e-flex e-con e-child\" data-id=\"e91e282\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t<div class=\"elementor-element elementor-element-329e3da elementor-widget elementor-widget-text-editor\" data-id=\"329e3da\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>Are you <span class=\"txt_600\">in charge of your company&#8217;s website<\/span> ? Are you planning to have this translated into several languages?<\/p>\n<p>Or perhaps you <span class=\"txt_600\">work for an SEO agency<\/span> and have noticed a rise in demand for multilingual projects? Would you like to find out what a specialist translation agency could offer you?<\/p>\n<p>We have written this article to answer these questions, which our clients and partners ask us regularly. It is indeed a complex subject, and <span class=\"txt_600\">to maximise the likelihood of converting international leads, combining SEO and translation expertise proves highly effective<\/span>.<\/p>\n<p>In the following paragraphs, we offer a <span class=\"txt_600\">guide to international SEO<\/span> and an overview of the <span class=\"txt_600\">services<\/span> provided by <span class=\"txt_600\">SEO agencies<\/span> and <span class=\"txt_600\">translation agencies<\/span>, such as EuropaTrad. We have also included a <span class=\"txt_600\">comparison of these two companies<\/span>in the form of a table.<\/p>\n<p>And finally, we\u2019ll show you how these complementary areas of expertise can work together to ensure the success of their clients\u2019 projects!<\/p>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-9bdb028 e-con-full e-flex e-con e-child\" data-id=\"9bdb028\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-443915d elementor-toc--minimized-on-tablet elementor-widget elementor-widget-table-of-contents\" data-id=\"443915d\" data-element_type=\"widget\" data-e-type=\"widget\" data-settings=\"{&quot;headings_by_tags&quot;:[&quot;h2&quot;,&quot;h3&quot;],&quot;exclude_headings_by_selector&quot;:[],&quot;marker_view&quot;:&quot;bullets&quot;,&quot;icon&quot;:{&quot;value&quot;:&quot;fas fa-angle-right&quot;,&quot;library&quot;:&quot;fa-solid&quot;},&quot;min_height&quot;:{&quot;unit&quot;:&quot;px&quot;,&quot;size&quot;:0,&quot;sizes&quot;:[]},&quot;no_headings_message&quot;:&quot;No headings were found on this page.&quot;,&quot;minimize_box&quot;:&quot;yes&quot;,&quot;minimized_on&quot;:&quot;tablet&quot;,&quot;hierarchical_view&quot;:&quot;yes&quot;,&quot;min_height_widescreen&quot;:{&quot;unit&quot;:&quot;px&quot;,&quot;size&quot;:&quot;&quot;,&quot;sizes&quot;:[]},&quot;min_height_tablet_extra&quot;:{&quot;unit&quot;:&quot;px&quot;,&quot;size&quot;:&quot;&quot;,&quot;sizes&quot;:[]},&quot;min_height_tablet&quot;:{&quot;unit&quot;:&quot;px&quot;,&quot;size&quot;:&quot;&quot;,&quot;sizes&quot;:[]},&quot;min_height_mobile_extra&quot;:{&quot;unit&quot;:&quot;px&quot;,&quot;size&quot;:&quot;&quot;,&quot;sizes&quot;:[]},&quot;min_height_mobile&quot;:{&quot;unit&quot;:&quot;px&quot;,&quot;size&quot;:&quot;&quot;,&quot;sizes&quot;:[]}}\" data-widget_type=\"table-of-contents.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<div class=\"elementor-toc__header\">\n\t\t\t\t\t\t<div class=\"elementor-toc__header-title\">\n\t\t\t\t<b>CONTENTS<\/b>\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t\t<div class=\"elementor-toc__toggle-button elementor-toc__toggle-button--expand\" role=\"button\" tabindex=\"0\" aria-controls=\"elementor-toc__443915d\" aria-expanded=\"true\" aria-label=\"Open table of contents\"><i aria-hidden=\"true\" class=\"fas fa-chevron-down\"><\/i><\/div>\n\t\t\t\t<div class=\"elementor-toc__toggle-button elementor-toc__toggle-button--collapse\" role=\"button\" tabindex=\"0\" aria-controls=\"elementor-toc__443915d\" aria-expanded=\"true\" aria-label=\"Close table of contents\"><i aria-hidden=\"true\" class=\"fas fa-chevron-up\"><\/i><\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<div id=\"elementor-toc__443915d\" class=\"elementor-toc__body\">\n\t\t\t<div class=\"elementor-toc__spinner-container\">\n\t\t\t\t<i class=\"elementor-toc__spinner eicon-animation-spin eicon-loading\" aria-hidden=\"true\"><\/i>\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-ce713b3 titre_3 elementor-widget elementor-widget-heading\" data-id=\"ce713b3\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">What is international SEO?  <\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-6bded81 titre_3 elementor-widget elementor-widget-heading\" data-id=\"6bded81\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h3 class=\"elementor-heading-title elementor-size-default\">Definition  <\/h3>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-4a23dbd elementor-widget elementor-widget-text-editor\" data-id=\"4a23dbd\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>International SEO, or international search engine optimisation, involves <span class=\"txt_600\">optimising a multilingual website so that it ranks highly in search results across different countries and languages<\/span>.<\/p>\n<p>This work involves<span class=\"txt_600\">content localisation, the use of hreflang tags, and the management of country-specific domains<\/span>, to attract and satisfy users wherever they are based in the world. The aim is to increase the website\u2019s visibility and traffic on an international scale.<\/p>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-45d902c titre_3 elementor-widget elementor-widget-heading\" data-id=\"45d902c\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h3 class=\"elementor-heading-title elementor-size-default\">The importance of SEO in the international market  <\/h3>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-d98a3ba elementor-widget elementor-widget-text-editor\" data-id=\"d98a3ba\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>It is important to implement a <span class=\"txt_600\">proper international SEO strategy<\/span> , as simply translating a website\u2019s pages without paying attention to SEO is bound to fail.<\/p>\n<p>Here\u2019s what such a strategy can offer you:<\/p>\n<ul>\n<li><span class=\"txt_600\">Expansion of the target market<\/span> : by optimising the website for different countries and languages, it becomes possible to attract new visitors, thereby increasing the customer base;\n<\/li>\n<li><span class=\"txt_600\">Improving visibility and rankings<\/span> : search engines such as Google, Bing, Baidu and Yandex all use different algorithms. Optimising a website for SEO whilst taking these algorithmic differences into account improves its ranking in local search results. What\u2019s more, SEO practices can vary from country to country. For example, keyword density, user search habits and local backlinks are all factors to consider;\n<\/li>\n<li><span class=\"txt_600\">Personalising the user experience (UX)<\/span> : translation alone is not enough. Content must also be localised so that it resonates with local cultures, taking into account linguistic nuances, cultural references and local preferences;\n<\/li>\n<li><span class=\"txt_600\">Competitive advantage<\/span> : companies that invest in international SEO can gain a competitive advantage by being more visible and accessible than their competitors who do not. Every additional internet user represents another potential customer to attract and retain in the long term. Furthermore, a strong, locally tailored online presence enhances the brand\u2019s credibility and recognition on a global scale;\n<\/li>\n<li><span class=\"txt_600\">Reduced advertising costs<\/span> : a high organic ranking in search results also reduces reliance on paid advertising, which can lead to significant savings. In fact, Google Ads budgets can often run into the thousands, or even tens of thousands, of euros per month.<\/li>\n<\/ul>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-ab891a6 titre_3 elementor-widget elementor-widget-heading\" data-id=\"ab891a6\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">What does an SEO agency do?  <\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-863789e elementor-widget elementor-widget-text-editor\" data-id=\"863789e\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p><span class=\"TextRun SCXW262020669 BCX0\" lang=\"FR\" xml:lang=\"FR\" data-contrast=\"auto\"><span class=\"NormalTextRun SCXW262020669 BCX0\">Let\u2019s now take a look at what an SEO agency does.<\/span><\/span><span class=\"EOP SCXW262020669 BCX0\" data-ccp-props=\"{\"> <\/span><\/p>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-27ae961 titre_3 elementor-widget elementor-widget-heading\" data-id=\"27ae961\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h3 class=\"elementor-heading-title elementor-size-default\">The role of an SEO agency  <\/h3>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-4a4e11d elementor-widget elementor-widget-text-editor\" data-id=\"4a4e11d\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>An SEO agency specialises in<span class=\"txt_600\">optimising websites to improve their visibility and search engine rankings<\/span>, such as on Google and Bing.<\/p>\n<p>Its main objective is to <span class=\"txt_600\">generate high-quality organic traffic to its clients\u2019 websites<\/span>, i.e. visitors who arrive at the site via unpaid search results.<\/p>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-0945f6c titre_3 elementor-widget elementor-widget-heading\" data-id=\"0945f6c\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h3 class=\"elementor-heading-title elementor-size-default\">The main services offered by SEO agencies  <\/h3>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-caa6471 elementor-widget elementor-widget-text-editor\" data-id=\"caa6471\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p><span data-contrast=\"auto\">Here are the tasks that SEO agencies can carry out to help their clients achieve this goal:<\/span><span data-ccp-props=\"{\"> <\/span><\/p>\n<ul>\n<li data-leveltext=\"\u25cf\" data-font=\"\" data-listid=\"6\" data-list-defn-props=\"{\" aria-setsize=\"-1\" data-aria-posinset=\"1\" data-aria-level=\"1\"><b><span data-contrast=\"auto\">SEO audit  <\/span><\/b><span data-contrast=\"auto\">: The SEO agency carries out a detailed analysis of the website to identify its strengths and weaknesses in terms of search engine optimisation. She looks at the site\u2019s structure, its content, its backlinks and its technical performance;<\/span><\/li>\n<\/ul>\n<ul>\n<li data-leveltext=\"\u25cf\" data-font=\"\" data-listid=\"6\" data-list-defn-props=\"{\" aria-setsize=\"-1\" data-aria-posinset=\"2\" data-aria-level=\"1\"><b><span data-contrast=\"auto\">Keyword search<\/span><\/b><span data-contrast=\"auto\">  : it then identifies the terms and phrases that internet users search for most frequently on Google and which are relevant to the client\u2019s business. The aim: to target the right keywords to attract qualified traffic;<\/span><\/li>\n<\/ul>\n<ul>\n<li data-leveltext=\"\u25cf\" data-font=\"\" data-listid=\"6\" data-list-defn-props=\"{\" aria-setsize=\"-1\" data-aria-posinset=\"3\" data-aria-level=\"1\"><b><span data-contrast=\"auto\">On-page optimisation<\/span><\/b><span data-contrast=\"auto\"> : it then focuses on improving internal elements of the website, such as meta tags, titles, descriptions, URLs and the content of the pages themselves, so that they are better aligned with SEO best practices;<\/span><\/li>\n<\/ul>\n<ul>\n<li data-leveltext=\"\u25cf\" data-font=\"\" data-listid=\"6\" data-list-defn-props=\"{\" aria-setsize=\"-1\" data-aria-posinset=\"4\" data-aria-level=\"1\"><b><span data-contrast=\"auto\">Technical optimisation<\/span><\/b><span data-contrast=\"auto\">  : The SEO agency also takes the time to resolve technical issues that could affect the website\u2019s ranking. For example, page load speed, mobile compatibility, and crawling errors;<\/span><\/li>\n<\/ul>\n<ul>\n<li data-leveltext=\"\u25cf\" data-font=\"\" data-listid=\"6\" data-list-defn-props=\"{\" aria-setsize=\"-1\" data-aria-posinset=\"5\" data-aria-level=\"1\"><b><span data-contrast=\"auto\">Content creation<\/span><\/b><span data-contrast=\"auto\"> : producing relevant, high-quality content that meets the needs of users and the requirements of search engines is another key pillar of SEO;<\/span><\/li>\n<\/ul>\n<ul>\n<li data-leveltext=\"\u25cf\" data-font=\"\" data-listid=\"6\" data-list-defn-props=\"{\" aria-setsize=\"-1\" data-aria-posinset=\"6\" data-aria-level=\"1\"><b><span data-contrast=\"auto\">Link building <\/span><\/b><span data-contrast=\"auto\">: acquiring high-quality backlinks from reputable websites is another service provided by the SEO agency to boost the authority of the client\u2019s website;<\/span><\/li>\n<\/ul>\n<ul>\n<li data-leveltext=\"\u25cf\" data-font=\"\" data-listid=\"6\" data-list-defn-props=\"{\" aria-setsize=\"-1\" data-aria-posinset=\"7\" data-aria-level=\"1\"><b><span data-contrast=\"auto\">Analysis and reporting <\/span><\/b><span data-contrast=\"auto\">: Finally, to analyse the performance of the SEO strategy implemented and adjust strategies accordingly, the SEO agency monitors SEO performance using analysis tools and regular reporting.<\/span><span data-ccp-props=\"{\"> <\/span><\/li>\n<\/ul>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-7476bd7 elementor-widget elementor-widget-image\" data-id=\"7476bd7\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img decoding=\"async\" src=\"https:\/\/www.europatrad.eu\/wp-content\/uploads\/elementor\/thumbs\/collaboration-agence-web-seo-traduction-1-qrj1t5uzpqq4tqb3qqymlnlhqu5rxas0g80itp9pqs.png\" title=\"collaboration-agence-web-seo-traduction\" alt=\"Synergie entre agence web, agence SEO et agence de traduction\" loading=\"lazy\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-a57d58c titre_3 elementor-widget elementor-widget-heading\" data-id=\"a57d58c\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">What does a translation agency do for multilingual websites?  <\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-14c74cf elementor-widget elementor-widget-text-editor\" data-id=\"14c74cf\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>Let\u2019s now look at what a translation agency specialising in SEO translation, such as EuropaTrad, can bring to the project.  <\/p>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-7163f18 titre_3 elementor-widget elementor-widget-heading\" data-id=\"7163f18\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h3 class=\"elementor-heading-title elementor-size-default\">The role of a translation agency  <\/h3>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-54fdc66 elementor-widget elementor-widget-text-editor\" data-id=\"54fdc66\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>A translation agency aims to <span class=\"txt_600\">facilitate communication between different cultures and languages<\/span>, by providing <span class=\"txt_600\">high-quality language services<\/span> tailored to the specific needs of each client. To this end, a <span class=\"txt_600\"><a href=\"https:\/\/www.europatrad.eu\/en\/website-translation-and-seo\/seo-sea-translation\/\">multilingual SEO translation agency<\/a><\/span>, such as EuropaTrad, is committed to:<\/p>\n<ul>\n<li>To provide <span class=\"txt_600\">accurate and reliable translations<\/span> ;<\/li>\n<li><span class=\"txt_600\">Meet delivery deadlines<\/span> ;<\/li>\n<li>Provide <span class=\"txt_600\">sector-specific expertise<\/span> (legal, medical, technical, marketing, etc.);<\/li>\n<li>Using <span class=\"txt_600\">cutting-edge technologies<\/span> (<span class=\"txt_color1 txt_600\" style=\"text-decoration: underline;\"><a href=\"https:\/\/www.europatrad.eu\/solutions-de-traduction\/traduction-automatique\/\">which includes AI at EuropaTrad<\/a><\/span>), as well as carrying out <span class=\"txt_color1 txt_600\"><a href=\"https:\/\/www.europatrad.eu\/en\/website-translation-and-seo\/translating-wp-sites-multilingual-wp\/\"><span style=\"text-decoration: underline;\">translation within WordPress<\/span><\/a><\/span> or other CMS;<\/li>\n<li>Maintain<span class=\"txt_600\"> confidentiality<\/span> ;<\/li>\n<li>To provide <span class=\"txt_600\">high-quality customer service<\/span>.<\/li>\n<\/ul>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-a660270 titre_3 elementor-widget elementor-widget-heading\" data-id=\"a660270\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h3 class=\"elementor-heading-title elementor-size-default\">The services offered by a translation agency  <\/h3>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-3247d78 elementor-widget elementor-widget-text-editor\" data-id=\"3247d78\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>Here are the main services offered by translation agencies:<\/p>\n<ul>\n<li><span class=\"txt_color1\" style=\"text-decoration: underline;\"><a href=\"https:\/\/www.europatrad.eu\/en\/document-translation\/\"><span class=\"txt_600\">Document translation<\/span><\/a><\/span>, in various specialist fields (e.g. industry or cosmetics).<\/li>\n<li>Localisation<\/li>\n<li><span class=\"txt_color1\" style=\"text-decoration: underline;\"><span class=\"txt_600\">Interpretation<\/span><\/span> ;<\/li>\n<li><a href=\"https:\/\/www.europatrad.eu\/en\/translation-solutions\/editorial-translation\/\"><span class=\"txt_color1\" style=\"text-decoration: underline;\"><span class=\"txt_600\">Transcreation<\/span><\/span><\/a> ;<\/li>\n<li><span class=\"txt_color1\" style=\"text-decoration: underline;\"><a href=\"https:\/\/www.europatrad.eu\/en\/translation-solutions\/editorial-translation\/\"><span class=\"txt_600\">Subtitling and voice-overs<\/span><\/a><\/span> ;<\/li>\n<li>Editing\/Proofreading<\/li>\n<li><span class=\"txt_600\">Terminology management and glossary creation<\/span> ;<\/li>\n<li><span class=\"txt_600\">International multilingual strategy consulting<\/span> (as part of a \u201cglobal content marketing\u201d approach), including consideration of international SEO requirements.<\/li>\n<\/ul>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-74de92a elementor-widget elementor-widget-text-editor\" data-id=\"74de92a\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p><span class=\"txt_600\">Translation \/ localisation: what is the difference?<\/span><\/p>\n<p> <span class=\"txt_600\">Translation<\/span> involves <span class=\"txt_600\">converting a text from a source language into a target language<\/span> whilst faithfully preserving the meaning and style of the original. His aim: to convey the content clearly and accurately.<\/p>\n<p> <span class=\"txt_600\">Localisation<\/span>, on the other hand, <span class=\"txt_600\">goes beyond simple translation<\/span>. She <span class=\"txt_600\">adapts the content<\/span> not only linguistically, but also <span class=\"txt_600\">culturally<\/span>. In practical terms, localisation will involve adapting cultural references, date and currency formats, as well as images and colours, to ensure they are relevant and appropriate for the target audience. It therefore aims to make<span class=\"txt_600\"> the content as natural and accessible as possible for a specific audience<\/span>, whilst taking cultural and regional characteristics into account. As you\u2019ll have gathered, <span class=\"txt_600\">to optimise SEO internationally, you need to prioritise localisation!<\/span><\/p>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-ae4b276 elementor-widget elementor-widget-text-editor\" data-id=\"ae4b276\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>An important reminder: the <span class=\"txt_600\">accuracy<\/span> of translations and their <span class=\"txt_600\">adaptation to the culture of the target country<\/span> are crucial factors in winning over an international audience.<\/p>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-5e85ab9 titre_3 elementor-widget elementor-widget-heading\" data-id=\"5e85ab9\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">SEO agency vs language services agency: a comparison  <\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-ee30de2 elementor-widget elementor-widget-text-editor\" data-id=\"ee30de2\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>In this section, we provide a comparison table of the pros and cons of SEO agencies versus translation agencies:  <\/p>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-2d1b139 eael-table-align-center eael-dt-th-align-left elementor-widget elementor-widget-eael-data-table\" data-id=\"2d1b139\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"eael-data-table.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"eael-data-table-wrap\" data-table_id=\"2d1b139\" id=\"eael-data-table-wrapper-2d1b139\" data-custom_responsive=\"false\">\n\t\t\t<table class=\"tablesorter eael-data-table center\" id=\"eael-data-table-2d1b139\">\n\t\t\t    <thead>\n\t\t\t        <tr class=\"table-header\">\n\t\t\t\t\t\t\t\t\t            <th class=\"\" id=\"\" colspan=\"\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t<span class=\"data-table-header-text\"><\/span><\/th>\n\t\t\t        \t\t\t\t            <th class=\"\" id=\"\" colspan=\"\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t<span class=\"data-table-header-text\">Working exclusively with an SEO agency<\/span><\/th>\n\t\t\t        \t\t\t\t            <th class=\"\" id=\"\" colspan=\"\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t<span class=\"data-table-header-text\">Work exclusively with a translation agency<\/span><\/th>\n\t\t\t        \t\t\t\t        <\/tr>\n\t\t\t    <\/thead>\n\t\t\t  \t<tbody>\n\t\t\t\t\t\t\t\t\t\t\t<tr>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t   \t\t\t\t\t\t\t\t\t\t\t<td colspan=\"\" rowspan=\"\" class=\"\" id=\"\">\n\t\t\t\t\t\t\t\t\t\t\t\t<div class=\"td-content-wrapper\"><div class=\"td-content\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t<b>Benefits<\/b>\t\t\t\t\t\t\t\t\t\t\t\t<\/div><\/div>\n\t\t\t\t\t\t\t\t\t\t\t<\/td>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t   \t\t\t\t\t\t\t\t\t\t\t<td colspan=\"\" rowspan=\"\" class=\"\" id=\"\">\n\t\t\t\t\t\t\t\t\t\t\t\t<div class=\"td-content-wrapper\"><div class=\"td-content\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t&#8211; Technical expertise in SEO;<\/br><\/br>\n&#8211; Proficiency in SEO analysis tools;<\/br><\/br>\n&#8211; Constant monitoring of developments in search engines.\n\t\t\t\t\t\t\t\t\t\t\t\t<\/div><\/div>\n\t\t\t\t\t\t\t\t\t\t\t<\/td>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t   \t\t\t\t\t\t\t\t\t\t\t<td colspan=\"\" rowspan=\"\" class=\"\" id=\"\">\n\t\t\t\t\t\t\t\t\t\t\t\t<div class=\"td-content-wrapper\"><div class=\"td-content\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t&#8211; Linguistic and technical expertise in the integration of translations;<\/br><\/br>\n&#8211; In-depth knowledge and understanding of the local culture;<\/br><\/br>\n&#8211; Careful tailoring of content to the target market;<\/br><\/br>\n&#8211; Creation of original content or adaptation of content to the target market.<\/br><\/br>\t\t\t\t\t\t\t\t\t\t\t\t<\/div><\/div>\n\t\t\t\t\t\t\t\t\t\t\t<\/td>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/tr>\n\t\t\t        \t\t\t\t\t\t<tr>\n\t\t\t\t\t\t\t\t\t\t\t\t\t<\/tr>\n\t\t\t        \t\t\t\t\t\t<tr>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t   \t\t\t\t\t\t\t\t\t\t\t<td colspan=\"\" rowspan=\"\" class=\"\" id=\"\">\n\t\t\t\t\t\t\t\t\t\t\t\t<div class=\"td-content-wrapper\"><div class=\"td-content\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t<b>Disadvantages<\/b>\t\t\t\t\t\t\t\t\t\t\t\t<\/div><\/div>\n\t\t\t\t\t\t\t\t\t\t\t<\/td>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t   \t\t\t\t\t\t\t\t\t\t\t<td colspan=\"\" rowspan=\"\" class=\"\" id=\"\">\n\t\t\t\t\t\t\t\t\t\t\t\t<div class=\"td-content-wrapper\"><div class=\"td-content\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t&#8211; Limited cultural understanding of foreign markets and cultures;  <\/br><\/br>\n&#8211; Risk of misinterpretation and cultural misunderstandings in the selection of keywords.\t\t\t\t\t\t\t\t\t\t\t\t<\/div><\/div>\n\t\t\t\t\t\t\t\t\t\t\t<\/td>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t   \t\t\t\t\t\t\t\t\t\t\t<td colspan=\"\" rowspan=\"\" class=\"\" id=\"\">\n\t\t\t\t\t\t\t\t\t\t\t\t<div class=\"td-content-wrapper\"><div class=\"td-content\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t&#8211; Limited technical knowledge of SEO;<\/br><\/br>\n&#8211; Limited understanding of foreign search engines;<\/br><\/br>\n&#8211; May not be as up to date with the latest SEO trends.\t\t\t\t\t\t\t\t\t\t\t\t<\/div><\/div>\n\t\t\t\t\t\t\t\t\t\t\t<\/td>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/tr>\n\t\t\t        \t\t\t    <\/tbody>\n\t\t\t<\/table>\n\t\t<\/div>\n\t  \t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-db6fc27 titre_3 elementor-widget elementor-widget-heading\" data-id=\"db6fc27\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">How can you work with an SEO agency and a translation agency at the same time?  <\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-7ac707d elementor-widget elementor-widget-text-editor\" data-id=\"7ac707d\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>Working with an SEO agency and a translation agency at the same time allows you to reap the full benefits of both areas of expertise!<\/p>\n<p>A combined approach <span class=\"txt_600\">optimises both SEO and linguistic impact<\/span>, ensuring that the content effectively reaches the target audience across different markets.<\/p>\n<p>At EuropaTrad, we firmly believe that bridges can be built through the joint development of services and commercial partnerships, and that this is not only possible but also desirable.<\/p>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-8b67f8c titre_3 elementor-widget elementor-widget-heading\" data-id=\"8b67f8c\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h3 class=\"elementor-heading-title elementor-size-default\">Why is a combined approach effective?  <\/h3>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-7a1d7fa elementor-widget elementor-widget-text-editor\" data-id=\"7a1d7fa\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p><span class=\"txt_600\">SEO and translation services complement each other perfectly<\/span> to boost a website\u2019s visibility and appeal in international markets.<\/p>\n<p>The SEO agency, for its part, focuses on search engine optimisation by creating a semantic cocoon and suggesting relevant keywords in the source language.<\/p>\n<p>As for the translation agency, its role is to<span class=\"txt_600\">adapt these elements, taking into account the linguistic and cultural specificities of the target market<\/span> (localisation).<\/p>\n<p>This synergy ensures that the content is not only relevant and engaging, but also visible to the target audience.<\/p>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-43bd35a titre_3 elementor-widget elementor-widget-heading\" data-id=\"43bd35a\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h3 class=\"elementor-heading-title elementor-size-default\">What approach should we take to collaboration?  <\/h3>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-d63177e elementor-widget elementor-widget-text-editor\" data-id=\"d63177e\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>Here is EuropaTrad\u2019s vision of the ideal collaboration between our translation agency and our partner SEO agencies.  <\/p>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-cc26f26 e-flex e-con-boxed e-con e-parent\" data-id=\"cc26f26\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-806f501 bloc_faq_actu elementor-widget elementor-widget-accordion\" data-id=\"806f501\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"accordion.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-accordion\">\n\t\t\t\t\t\t\t<div class=\"elementor-accordion-item\">\n\t\t\t\t\t<div id=\"elementor-tab-title-1341\" class=\"elementor-tab-title\" data-tab=\"1\" role=\"button\" aria-controls=\"elementor-tab-content-1341\" aria-expanded=\"false\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-accordion-icon elementor-accordion-icon-left\" aria-hidden=\"true\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-accordion-icon-closed\"><svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" id=\"uuid-f0ed4996-9b27-4c4c-9164-482718cd258f\" viewBox=\"0 0 11.79 17.87\"><path id=\"uuid-4fad5240-6ed6-4f61-ab86-113eb4d04834\" d=\"m3.63,17.48c-.54.53-1.4.53-1.93,0l-1.29-1.26c-.52-.5-.54-1.33-.04-1.86.01-.01.03-.03.04-.04l5.5-5.39L.4,3.55c-.52-.5-.54-1.33-.04-1.86.01-.01.02-.02.04-.04L1.69.39C2.23-.13,3.09-.13,3.63.39l7.76,7.59c.53.5.55,1.34.04,1.86-.01.01-.02.02-.03.04l-7.77,7.59Z\"><\/path><\/svg><\/span>\n\t\t\t\t\t\t\t\t<span class=\"elementor-accordion-icon-opened\"><svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" id=\"uuid-f0ed4996-9b27-4c4c-9164-482718cd258f\" viewBox=\"0 0 11.79 17.87\"><path id=\"uuid-4fad5240-6ed6-4f61-ab86-113eb4d04834\" d=\"m3.63,17.48c-.54.53-1.4.53-1.93,0l-1.29-1.26c-.52-.5-.54-1.33-.04-1.86.01-.01.03-.03.04-.04l5.5-5.39L.4,3.55c-.52-.5-.54-1.33-.04-1.86.01-.01.02-.02.04-.04L1.69.39C2.23-.13,3.09-.13,3.63.39l7.76,7.59c.53.5.55,1.34.04,1.86-.01.01-.02.02-.03.04l-7.77,7.59Z\"><\/path><\/svg><\/span>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/span>\n\t\t\t\t\t\t\t\t\t\t\t\t<a class=\"elementor-accordion-title\" tabindex=\"0\">Step 1: Creation of the semantic cocoon by the SEO agency  <\/a>\n\t\t\t\t\t<\/div>\n\t\t\t\t\t<div id=\"elementor-tab-content-1341\" class=\"elementor-tab-content elementor-clearfix\" data-tab=\"1\" role=\"region\" aria-labelledby=\"elementor-tab-title-1341\"><p>Firstly, the SEO agency carries out an <span class=\"txt_600\">in-depth analysis<\/span> to <span class=\"txt_600\">identify the most relevant keywords<\/span> and groups them into semantic clusters.<\/p>\n<p>These form the <span class=\"txt_600\">foundation of the SEO strategy<\/span>, by structuring the content in such a way as to maximise its visibility on search engines in the source language.<\/p>\n<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t\t\t<div class=\"elementor-accordion-item\">\n\t\t\t\t\t<div id=\"elementor-tab-title-1342\" class=\"elementor-tab-title\" data-tab=\"2\" role=\"button\" aria-controls=\"elementor-tab-content-1342\" aria-expanded=\"false\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-accordion-icon elementor-accordion-icon-left\" aria-hidden=\"true\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-accordion-icon-closed\"><svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" id=\"uuid-f0ed4996-9b27-4c4c-9164-482718cd258f\" viewBox=\"0 0 11.79 17.87\"><path id=\"uuid-4fad5240-6ed6-4f61-ab86-113eb4d04834\" d=\"m3.63,17.48c-.54.53-1.4.53-1.93,0l-1.29-1.26c-.52-.5-.54-1.33-.04-1.86.01-.01.03-.03.04-.04l5.5-5.39L.4,3.55c-.52-.5-.54-1.33-.04-1.86.01-.01.02-.02.04-.04L1.69.39C2.23-.13,3.09-.13,3.63.39l7.76,7.59c.53.5.55,1.34.04,1.86-.01.01-.02.02-.03.04l-7.77,7.59Z\"><\/path><\/svg><\/span>\n\t\t\t\t\t\t\t\t<span class=\"elementor-accordion-icon-opened\"><svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" id=\"uuid-f0ed4996-9b27-4c4c-9164-482718cd258f\" viewBox=\"0 0 11.79 17.87\"><path id=\"uuid-4fad5240-6ed6-4f61-ab86-113eb4d04834\" d=\"m3.63,17.48c-.54.53-1.4.53-1.93,0l-1.29-1.26c-.52-.5-.54-1.33-.04-1.86.01-.01.03-.03.04-.04l5.5-5.39L.4,3.55c-.52-.5-.54-1.33-.04-1.86.01-.01.02-.02.04-.04L1.69.39C2.23-.13,3.09-.13,3.63.39l7.76,7.59c.53.5.55,1.34.04,1.86-.01.01-.02.02-.03.04l-7.77,7.59Z\"><\/path><\/svg><\/span>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/span>\n\t\t\t\t\t\t\t\t\t\t\t\t<a class=\"elementor-accordion-title\" tabindex=\"0\">Step 2: Translation and adaptation of keywords by the translation agency  <\/a>\n\t\t\t\t\t<\/div>\n\t\t\t\t\t<div id=\"elementor-tab-content-1342\" class=\"elementor-tab-content elementor-clearfix\" data-tab=\"2\" role=\"region\" aria-labelledby=\"elementor-tab-title-1342\"><p>The keywords selected by the SEO agency are then sent to the translation agency.<\/p>\n<p>Using<span class=\"txt_600\"> specialised tools<\/span> and adhering to the criteria set out by the SEO agency, translators adapt these keywords for the target market.<\/p>\n<p>They ensure that <span class=\"txt_600\">translated keywords remain relevant<\/span> whilst being optimised for the local language and culture.<\/p>\n<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t\t\t<div class=\"elementor-accordion-item\">\n\t\t\t\t\t<div id=\"elementor-tab-title-1343\" class=\"elementor-tab-title\" data-tab=\"3\" role=\"button\" aria-controls=\"elementor-tab-content-1343\" aria-expanded=\"false\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-accordion-icon elementor-accordion-icon-left\" aria-hidden=\"true\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-accordion-icon-closed\"><svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" id=\"uuid-f0ed4996-9b27-4c4c-9164-482718cd258f\" viewBox=\"0 0 11.79 17.87\"><path id=\"uuid-4fad5240-6ed6-4f61-ab86-113eb4d04834\" d=\"m3.63,17.48c-.54.53-1.4.53-1.93,0l-1.29-1.26c-.52-.5-.54-1.33-.04-1.86.01-.01.03-.03.04-.04l5.5-5.39L.4,3.55c-.52-.5-.54-1.33-.04-1.86.01-.01.02-.02.04-.04L1.69.39C2.23-.13,3.09-.13,3.63.39l7.76,7.59c.53.5.55,1.34.04,1.86-.01.01-.02.02-.03.04l-7.77,7.59Z\"><\/path><\/svg><\/span>\n\t\t\t\t\t\t\t\t<span class=\"elementor-accordion-icon-opened\"><svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" id=\"uuid-f0ed4996-9b27-4c4c-9164-482718cd258f\" viewBox=\"0 0 11.79 17.87\"><path id=\"uuid-4fad5240-6ed6-4f61-ab86-113eb4d04834\" d=\"m3.63,17.48c-.54.53-1.4.53-1.93,0l-1.29-1.26c-.52-.5-.54-1.33-.04-1.86.01-.01.03-.03.04-.04l5.5-5.39L.4,3.55c-.52-.5-.54-1.33-.04-1.86.01-.01.02-.02.04-.04L1.69.39C2.23-.13,3.09-.13,3.63.39l7.76,7.59c.53.5.55,1.34.04,1.86-.01.01-.02.02-.03.04l-7.77,7.59Z\"><\/path><\/svg><\/span>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/span>\n\t\t\t\t\t\t\t\t\t\t\t\t<a class=\"elementor-accordion-title\" tabindex=\"0\">Step 3: Approval by the marketing and sales teams  <\/a>\n\t\t\t\t\t<\/div>\n\t\t\t\t\t<div id=\"elementor-tab-content-1343\" class=\"elementor-tab-content elementor-clearfix\" data-tab=\"3\" role=\"region\" aria-labelledby=\"elementor-tab-title-1343\"><p>The client company\u2019s marketing and sales teams then play a <span class=\"txt_600\">crucial role in validating the selected keywords<\/span>.<\/p>\n<p>They review the agencies\u2019 proposals in light of the company\u2019s specific business objectives and its positioning in the target market.<\/p>\n<p>This step ensures that <span class=\"txt_600\">the chosen keywords are aligned with the company\u2019s business and marketing strategies<\/span>.<\/p>\n<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t\t\t<div class=\"elementor-accordion-item\">\n\t\t\t\t\t<div id=\"elementor-tab-title-1344\" class=\"elementor-tab-title\" data-tab=\"4\" role=\"button\" aria-controls=\"elementor-tab-content-1344\" aria-expanded=\"false\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-accordion-icon elementor-accordion-icon-left\" aria-hidden=\"true\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-accordion-icon-closed\"><svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" id=\"uuid-f0ed4996-9b27-4c4c-9164-482718cd258f\" viewBox=\"0 0 11.79 17.87\"><path id=\"uuid-4fad5240-6ed6-4f61-ab86-113eb4d04834\" d=\"m3.63,17.48c-.54.53-1.4.53-1.93,0l-1.29-1.26c-.52-.5-.54-1.33-.04-1.86.01-.01.03-.03.04-.04l5.5-5.39L.4,3.55c-.52-.5-.54-1.33-.04-1.86.01-.01.02-.02.04-.04L1.69.39C2.23-.13,3.09-.13,3.63.39l7.76,7.59c.53.5.55,1.34.04,1.86-.01.01-.02.02-.03.04l-7.77,7.59Z\"><\/path><\/svg><\/span>\n\t\t\t\t\t\t\t\t<span class=\"elementor-accordion-icon-opened\"><svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" id=\"uuid-f0ed4996-9b27-4c4c-9164-482718cd258f\" viewBox=\"0 0 11.79 17.87\"><path id=\"uuid-4fad5240-6ed6-4f61-ab86-113eb4d04834\" d=\"m3.63,17.48c-.54.53-1.4.53-1.93,0l-1.29-1.26c-.52-.5-.54-1.33-.04-1.86.01-.01.03-.03.04-.04l5.5-5.39L.4,3.55c-.52-.5-.54-1.33-.04-1.86.01-.01.02-.02.04-.04L1.69.39C2.23-.13,3.09-.13,3.63.39l7.76,7.59c.53.5.55,1.34.04,1.86-.01.01-.02.02-.03.04l-7.77,7.59Z\"><\/path><\/svg><\/span>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/span>\n\t\t\t\t\t\t\t\t\t\t\t\t<a class=\"elementor-accordion-title\" tabindex=\"0\">Step 4: Optimising the translation of the website content  <\/a>\n\t\t\t\t\t<\/div>\n\t\t\t\t\t<div id=\"elementor-tab-content-1344\" class=\"elementor-tab-content elementor-clearfix\" data-tab=\"4\" role=\"region\" aria-labelledby=\"elementor-tab-title-1344\"><p>Once the keywords have been approved, the translation agency proceeds with the <span class=\"txt_600\">localisation of the website content<\/span>.<\/p>\n<p>This translation has been optimised to incorporate the approved keywords, thereby ensuring maximum visibility on search engines. Translators ensure that the text reads smoothly and naturally whilst being optimised for SEO.<\/p>\n<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t\t\t<div class=\"elementor-accordion-item\">\n\t\t\t\t\t<div id=\"elementor-tab-title-1345\" class=\"elementor-tab-title\" data-tab=\"5\" role=\"button\" aria-controls=\"elementor-tab-content-1345\" aria-expanded=\"false\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-accordion-icon elementor-accordion-icon-left\" aria-hidden=\"true\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-accordion-icon-closed\"><svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" id=\"uuid-f0ed4996-9b27-4c4c-9164-482718cd258f\" viewBox=\"0 0 11.79 17.87\"><path id=\"uuid-4fad5240-6ed6-4f61-ab86-113eb4d04834\" d=\"m3.63,17.48c-.54.53-1.4.53-1.93,0l-1.29-1.26c-.52-.5-.54-1.33-.04-1.86.01-.01.03-.03.04-.04l5.5-5.39L.4,3.55c-.52-.5-.54-1.33-.04-1.86.01-.01.02-.02.04-.04L1.69.39C2.23-.13,3.09-.13,3.63.39l7.76,7.59c.53.5.55,1.34.04,1.86-.01.01-.02.02-.03.04l-7.77,7.59Z\"><\/path><\/svg><\/span>\n\t\t\t\t\t\t\t\t<span class=\"elementor-accordion-icon-opened\"><svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" id=\"uuid-f0ed4996-9b27-4c4c-9164-482718cd258f\" viewBox=\"0 0 11.79 17.87\"><path id=\"uuid-4fad5240-6ed6-4f61-ab86-113eb4d04834\" d=\"m3.63,17.48c-.54.53-1.4.53-1.93,0l-1.29-1.26c-.52-.5-.54-1.33-.04-1.86.01-.01.03-.03.04-.04l5.5-5.39L.4,3.55c-.52-.5-.54-1.33-.04-1.86.01-.01.02-.02.04-.04L1.69.39C2.23-.13,3.09-.13,3.63.39l7.76,7.59c.53.5.55,1.34.04,1.86-.01.01-.02.02-.03.04l-7.77,7.59Z\"><\/path><\/svg><\/span>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/span>\n\t\t\t\t\t\t\t\t\t\t\t\t<a class=\"elementor-accordion-title\" tabindex=\"0\">Step 5: Adapting and creating original content  <\/a>\n\t\t\t\t\t<\/div>\n\t\t\t\t\t<div id=\"elementor-tab-content-1345\" class=\"elementor-tab-content elementor-clearfix\" data-tab=\"5\" role=\"region\" aria-labelledby=\"elementor-tab-title-1345\"><p><span class=\"txt_600\">For key pages<\/span>, such as the homepage, blogs and market-specific product pages, <span class=\"txt_600\">the translation agency can adapt existing content or create original content<\/span> directly in the target language.<\/p>\n<p>This approach ensures that the content is not only accurately translated, but also specifically tailored to the expectations and needs of the target audience.<\/p>\n<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-5d55299 elementor-widget elementor-widget-text-editor\" data-id=\"5d55299\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>To conclude, <span class=\"txt_600\">translating a website into other languages<\/span>, in order to reach new markets, <span class=\"txt_600\">is a truly strategic undertaking<\/span>, which requires the mobilisation of a wide range of skills: SEO, linguistic expertise, an understanding of local cultures, proficiency in technical tools, etc.<\/p>\n<p><span class=\"txt_600\">Your localisation agency, EuropaTrad, offers you all of these services<\/span>, either in collaboration with your SEO agency or by working in partnership with our exclusive partners.<\/p>\n<p><span class=\"txt_color1 txt_600\" style=\"text-decoration: underline;\"><a href=\"https:\/\/www.europatrad.eu\/en\/contact-and-quote\/\">Book an appointment with our team to discuss your multilingual SEO project!<\/a><\/span><\/p>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-06a0afc e-flex e-con-boxed e-con e-parent\" data-id=\"06a0afc\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-3ac369a home_actu elementor-widget elementor-widget-ucaddon_post_carousel\" data-id=\"3ac369a\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"ucaddon_post_carousel.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\n<!-- start Post Carousel -->\n\t\t<link id='font-awesome-css' href='https:\/\/www.europatrad.eu\/wp-content\/plugins\/unlimited-elements-for-elementor-premium\/assets_libraries\/font-awesome6\/fontawesome-all.min.css' type='text\/css' rel='stylesheet' >\n\t\t<link id='font-awesome-4-shim-css' href='https:\/\/www.europatrad.eu\/wp-content\/plugins\/unlimited-elements-for-elementor-premium\/assets_libraries\/font-awesome6\/fontawesome-v4-shims.min.css' type='text\/css' rel='stylesheet' >\n\t\t<link id='owl-carousel-css' href='https:\/\/www.europatrad.eu\/wp-content\/plugins\/unlimited-elements-for-elementor-premium\/assets_libraries\/owl-carousel-new\/assets\/owl.carousel.css' type='text\/css' rel='stylesheet' >\n\t\t<link id='lity-css' href='https:\/\/www.europatrad.eu\/wp-content\/plugins\/unlimited-elements-for-elementor-premium\/assets_libraries\/lity\/lity.min.css' type='text\/css' rel='stylesheet' >\n\n<style>\/* widget: Post Carousel *\/\n\n#uc_post_carousel_elementor_3ac369a *{\n  box-sizing:border-box;\n}\n#uc_post_carousel_elementor_3ac369a{\n  position:relative;\n}\n.uc_post_title{\n  font-size:21px;\n}\n\n#uc_post_carousel_elementor_3ac369a .ue-item\n{\n  transition:0.3s;\n}\n\n#uc_post_carousel_elementor_3ac369a .uc_image_carousel_placeholder\n{\n  position:relative;\n}\n\n#uc_post_carousel_elementor_3ac369a .ue_pos_carousel_image_overlay\n{\n  position:absolute;\n  top:0;\n  bottom:0;\n  left:0;\n  right:0;\n  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flex-direction:column;\n}\n\n\n\t\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n#uc_post_carousel_elementor_3ac369a .ue-meta-data\n{\n  \n  display:flex;\n  flex-wrap: wrap;\n  line-height:1em;\n}\n\n#uc_post_carousel_elementor_3ac369a .ue-grid-item-meta-data\n{\n      display:inline-flex;\n      align-items:center;\n}\n\n.ue-grid-item-meta-data\n{\n  font-size:12px;\n}\n\n#uc_post_carousel_elementor_3ac369a .ue-grid-item-meta-data-icon\n{\n  line-height:1em;\n}\n\n#uc_post_carousel_elementor_3ac369a .ue-grid-item-meta-data-icon svg\n{\n  width:1em;\n  height:1em;\n}\n\n#uc_post_carousel_elementor_3ac369a .ue-debug-meta\n{\n  padding:10px;\n  border:1px solid red;\n  position:relative;\n  line-height:1.5em;\n  font-size:11px;\n  width:100%;\n}\n\n<\/style>\n\n<div class=\"uc_overlay_image_carousel\">\n   <div class=\"uc_carousel owl-carousel owl-theme uc-items-wrapper \" data-custom-sethtml=\"true\"  data-id=\"\" id=\"uc_post_carousel_elementor_3ac369a\" >\n   \t\t<div class=\"uc_image_carousel_container_holder uc_carousel_item ue-item\">\n  \n    <div class=\"uc_image_carousel_placeholder\">\n        <a href=\"https:\/\/www.europatrad.eu\/en\/website-translation-the-importance-of-effective-collaboration-between-translation-agencies-and-digital-agencies\/\" style=\"display:block;\">         \n            <img loading=\"lazy\" decoding=\"async\" src=\"https:\/\/www.europatrad.eu\/wp-content\/uploads\/2024\/04\/agence-web-et-agence-de-traduction-comment-collaborer-768x512.jpg\"  src=\"https:\/\/www.europatrad.eu\/wp-content\/uploads\/2024\/04\/agence-web-et-agence-de-traduction-comment-collaborer-768x512.jpg\" alt=\"Traduction site web\" width=\"768\" height=\"512\"> \n        \t\n        <div class=\"ue_pos_carousel_image_overlay\"><\/div>\n    <\/a>      <\/div>\n  \n  \n    <div class=\"uc_image_carousel_content\" >\n        <div>\n          \n          \n                  \n          \n          \n          \n        <a href=\"https:\/\/www.europatrad.eu\/en\/website-translation-the-importance-of-effective-collaboration-between-translation-agencies-and-digital-agencies\/\"><div class=\"uc_post_title\">Website translation: the importance of effective collaboration between translation agencies and digital agencies<\/div><\/a>        \n          \n          \n         \n         <div class=\"ue-meta-data\">\n                        \n                        \n            \n                        \n                        \n                       \n               \n\n            \n          <\/div> \n          \n          \n          \n          \n          \n                \n        <\/div>\n    \n          <\/div>\n  <\/div>\n<div class=\"uc_image_carousel_container_holder uc_carousel_item ue-item\">\n  \n    <div class=\"uc_image_carousel_placeholder\">\n        <a href=\"https:\/\/www.europatrad.eu\/en\/translation-in-the-service-of-user-experience-ux\/\" style=\"display:block;\">         \n         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<div>\n          \n          \n                  \n          \n          \n          \n        <a href=\"https:\/\/www.europatrad.eu\/en\/seo-translation-from-content-adaptation-to-performance\/\"><div class=\"uc_post_title\">SEO translation: from content adaptation to performance<\/div><\/a>        \n          \n          \n         \n         <div class=\"ue-meta-data\">\n                        \n                        \n            \n                        \n                        \n                       \n               \n\n            \n          <\/div> \n          \n          \n          \n          \n          \n                \n        <\/div>\n    \n          <\/div>\n  <\/div>\n<div class=\"uc_image_carousel_container_holder uc_carousel_item ue-item\">\n  \n    <div class=\"uc_image_carousel_placeholder\">\n        <a href=\"https:\/\/www.europatrad.eu\/en\/website-translation-our-guide-to-move-fast-and-effectively\/\" style=\"display:block;\">         \n            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      <\/div> \n          \n          \n          \n          \n          \n                \n        <\/div>\n    \n          <\/div>\n  <\/div>\n<div class=\"uc_image_carousel_container_holder uc_carousel_item ue-item\">\n  \n    <div class=\"uc_image_carousel_placeholder\">\n        <a href=\"https:\/\/www.europatrad.eu\/en\/boost-your-visibility-and-turnover-with-a-full-translation-of-your-website\/\" style=\"display:block;\">                    <img decoding=\"async\" src=\"https:\/\/www.europatrad.eu\/wp-content\/uploads\/ac_assets\/post_carousel\/\/placeholder.jpg\"> \n        \t\n        <div class=\"ue_pos_carousel_image_overlay\"><\/div>\n    <\/a>      <\/div>\n  \n  \n    <div class=\"uc_image_carousel_content\" >\n        <div>\n          \n          \n                  \n          \n          \n          \n        <a href=\"https:\/\/www.europatrad.eu\/en\/boost-your-visibility-and-turnover-with-a-full-translation-of-your-website\/\"><div class=\"uc_post_title\">Boost your visibility and turnover with a full translation of your website<\/div><\/a>        \n          \n          \n         \n         <div class=\"ue-meta-data\">\n                        \n                        \n            \n                        \n                        \n                       \n               \n\n            \n          <\/div> \n          \n          \n          \n          \n          \n                \n        <\/div>\n    \n          <\/div>\n  <\/div>\n\n   <\/div>\t\n<\/div>\n\n\n<!-- end Post Carousel -->\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-afbf852 elementor-align-center btn_border_color1 elementor-widget elementor-widget-button\" data-id=\"afbf852\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"button.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<div class=\"elementor-button-wrapper\">\n\t\t\t\t\t<a class=\"elementor-button elementor-button-link elementor-size-sm\" href=\"https:\/\/www.europatrad.eu\/en\/blog-en\/\">\n\t\t\t\t\t\t<span class=\"elementor-button-content-wrapper\">\n\t\t\t\t\t\t<span class=\"elementor-button-icon\">\n\t\t\t\t<i aria-hidden=\"true\" class=\"fas fa-angle-right\"><\/i>\t\t\t<\/span>\n\t\t\t\t\t\t\t\t\t<span class=\"elementor-button-text\">SEE ALL OUR TESTIMONIALS<\/span>\n\t\t\t\t\t<\/span>\n\t\t\t\t\t<\/a>\n\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t","protected":false},"excerpt":{"rendered":"<p>When translating your website: should you choose an SEO agency or a translation agency? The match! Are you in charge of your company&#8217;s website ? Are you planning to have this translated into several languages? Or perhaps you work for an SEO agency and have noticed a rise in demand for multilingual projects? Would you [&hellip;]<\/p>\n","protected":false},"author":11,"featured_media":14739,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"inline_featured_image":false,"footnotes":""},"categories":[36],"tags":[],"class_list":["post-18150","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-blog-en"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.3 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>SEO agency vs translation agency: a comparison!<\/title>\n<meta name=\"description\" content=\"Find out what SEO agencies and translation agencies do, and how these two complementary players can work together.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.europatrad.eu\/en\/when-translating-your-website-should-you-choose-an-seo-agency-or-a-translation-agency-the-match\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"SEO agency vs translation agency: a comparison!\" \/>\n<meta property=\"og:description\" content=\"Find out what SEO agencies and translation agencies do, and how these two complementary players can work together.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/www.europatrad.eu\/en\/when-translating-your-website-should-you-choose-an-seo-agency-or-a-translation-agency-the-match\/\" \/>\n<meta property=\"og:site_name\" content=\"EuropaTrad\" \/>\n<meta property=\"article:published_time\" content=\"2024-07-26T12:39:58+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2026-04-09T14:24:59+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/www.europatrad.eu\/wp-content\/uploads\/2024\/07\/agence-web-agence-seo-agence-de-traduction.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"1920\" \/>\n\t<meta property=\"og:image:height\" content=\"1281\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"author\" content=\"Admin Admin\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"Admin Admin\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"10 minutes\" \/>\n<!-- \/ Yoast SEO plugin. -->","yoast_head_json":{"title":"SEO agency vs translation agency: a comparison!","description":"Find out what SEO agencies and translation agencies do, and how these two complementary players can work together.","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/www.europatrad.eu\/en\/when-translating-your-website-should-you-choose-an-seo-agency-or-a-translation-agency-the-match\/","og_locale":"en_US","og_type":"article","og_title":"SEO agency vs translation agency: a comparison!","og_description":"Find out what SEO agencies and translation agencies do, and how these two complementary players can work together.","og_url":"https:\/\/www.europatrad.eu\/en\/when-translating-your-website-should-you-choose-an-seo-agency-or-a-translation-agency-the-match\/","og_site_name":"EuropaTrad","article_published_time":"2024-07-26T12:39:58+00:00","article_modified_time":"2026-04-09T14:24:59+00:00","og_image":[{"width":1920,"height":1281,"url":"https:\/\/www.europatrad.eu\/wp-content\/uploads\/2024\/07\/agence-web-agence-seo-agence-de-traduction.jpg","type":"image\/jpeg"}],"author":"Admin Admin","twitter_card":"summary_large_image","twitter_misc":{"Written by":"Admin Admin","Est. reading time":"10 minutes"},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"Article","@id":"https:\/\/www.europatrad.eu\/en\/when-translating-your-website-should-you-choose-an-seo-agency-or-a-translation-agency-the-match\/#article","isPartOf":{"@id":"https:\/\/www.europatrad.eu\/en\/when-translating-your-website-should-you-choose-an-seo-agency-or-a-translation-agency-the-match\/"},"author":{"name":"Admin Admin","@id":"https:\/\/www.europatrad.eu\/en\/#\/schema\/person\/7069bbe5f86a44de807c9826dccb05af"},"headline":"When translating your website: should you choose an SEO agency or a translation agency? 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