{"id":18167,"date":"2025-05-12T14:22:16","date_gmt":"2025-05-12T12:22:16","guid":{"rendered":"https:\/\/www.europatrad.eu\/retail-translation-key-issues-challenges-and-solutions-for-a-successful-international-expansion\/"},"modified":"2026-04-09T16:25:09","modified_gmt":"2026-04-09T14:25:09","slug":"retail-translation-key-issues-challenges-and-solutions-for-a-successful-international-expansion","status":"publish","type":"post","link":"https:\/\/www.europatrad.eu\/en\/retail-translation-key-issues-challenges-and-solutions-for-a-successful-international-expansion\/","title":{"rendered":"Retail translation: key issues, challenges and solutions for a successful international expansion"},"content":{"rendered":"\t\t<div data-elementor-type=\"wp-post\" data-elementor-id=\"18167\" class=\"elementor elementor-18167 elementor-15993\" data-elementor-post-type=\"post\">\n\t\t\t\t<div class=\"elementor-element elementor-element-303f670 e-flex e-con-boxed e-con e-parent\" data-id=\"303f670\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-06434c3 titre_2_1ligne elementor-widget elementor-widget-heading\" data-id=\"06434c3\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h1 class=\"elementor-heading-title elementor-size-default\">Retail translation: <span>Key issues, challenges and solutions for a successful international expansion <\/span> <\/h1>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-4a7bebd elementor-align-left elementor-widget elementor-widget-post-info\" data-id=\"4a7bebd\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"post-info.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<ul class=\"elementor-inline-items elementor-icon-list-items elementor-post-info\">\n\t\t\t\t\t\t\t\t<li class=\"elementor-icon-list-item elementor-repeater-item-0260ae0 elementor-inline-item\" itemprop=\"datePublished\">\n\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-icon-list-icon\">\n\t\t\t\t\t\t\t\t<i aria-hidden=\"true\" class=\"fas fa-calendar\"><\/i>\t\t\t\t\t\t\t<\/span>\n\t\t\t\t\t\t\t\t\t<span class=\"elementor-icon-list-text elementor-post-info__item elementor-post-info__item--type-date\">\n\t\t\t\t\t\t\t\t\t\t<time>12 May 2025<\/time>\t\t\t\t\t<\/span>\n\t\t\t\t\t\t\t\t<\/li>\n\t\t\t\t<\/ul>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-4171103 e-flex e-con-boxed e-con e-parent\" data-id=\"4171103\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t<div class=\"elementor-element elementor-element-257b90e e-con-full e-flex e-con e-child\" data-id=\"257b90e\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t<div class=\"elementor-element elementor-element-802cd9f elementor-align-center elementor-widget elementor-widget-button\" data-id=\"802cd9f\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"button.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<div class=\"elementor-button-wrapper\">\n\t\t\t\t\t<a class=\"elementor-button elementor-button-link elementor-size-sm\" href=\"https:\/\/www.europatrad.eu\/en\/retail-translation\/\">\n\t\t\t\t\t\t<span class=\"elementor-button-content-wrapper\">\n\t\t\t\t\t\t\t\t\t<span class=\"elementor-button-text\">Retail<\/span>\n\t\t\t\t\t<\/span>\n\t\t\t\t\t<\/a>\n\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-505e2df e-con-full e-flex e-con e-child\" data-id=\"505e2df\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-0659772 elementor-widget elementor-widget-image\" data-id=\"0659772\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img decoding=\"async\" src=\"https:\/\/www.europatrad.eu\/wp-content\/uploads\/elementor\/thumbs\/scott-graham-5fnmwej4taa-unsplash-rblfxe05mdxqrh5cy5dd4faojtl45tpet2orhreqrc.jpg\" title=\"scott-graham-5fnmwej4taa-unsplash\" alt=\"services de traduction\" loading=\"lazy\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-571f63c e-con-full e-flex e-con e-child\" data-id=\"571f63c\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t<div class=\"elementor-element elementor-element-ac0eab5 elementor-widget elementor-widget-text-editor\" data-id=\"ac0eab5\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p><span data-contrast=\"auto\">The retail sector has undergone a major transformation over the past 20 years.<\/span><span data-ccp-props=\"{}\"> <\/span><\/p>\n<p><span data-contrast=\"auto\">Today, shopping journeys are omnichannel, multicultural and multilingual. To reach their customers wherever they are, brands need to think globally whilst speaking locally.  <\/span><span data-ccp-props=\"{}\"> <\/span><\/p>\n<p><span data-contrast=\"auto\">In this context, <span class=\"txt_color1\" style=\"text-decoration: underline;\"><strong><a href=\"https:\/\/www.europatrad.eu\/en\/retail-translation\/\">retail translation<\/a><\/strong><\/span> has become a strategic asset in its own right, at the intersection of SEO, customer loyalty and brand consistency. An inaccurate translation can hinder conversions, tarnish your reputation or slow down your growth.<\/span><span data-ccp-props=\"{}\"> <\/span><\/p>\n<p><span data-contrast=\"auto\">Conversely, a well-crafted, professional translation tailored to each market enhances your brand\u2019s credibility, ensures your messages are conveyed effectively and boosts your sales performance.<\/span><span data-ccp-props=\"{}\"> <\/span><\/p>\n<p><span data-contrast=\"auto\">In this article, we guide you through the key considerations, pitfalls to avoid and best practices for developing an effective and sustainable translation strategy for the retail sector in the age of international e-commerce.<\/span><span data-ccp-props=\"{}\"> <\/span><\/p>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-1158e7d e-con-full e-flex e-con e-child\" data-id=\"1158e7d\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-64b871b elementor-toc--minimized-on-tablet elementor-widget elementor-widget-table-of-contents\" data-id=\"64b871b\" data-element_type=\"widget\" data-e-type=\"widget\" data-settings=\"{&quot;headings_by_tags&quot;:[&quot;h2&quot;,&quot;h3&quot;],&quot;marker_view&quot;:&quot;bullets&quot;,&quot;icon&quot;:{&quot;value&quot;:&quot;fas fa-angle-right&quot;,&quot;library&quot;:&quot;fa-solid&quot;},&quot;min_height&quot;:{&quot;unit&quot;:&quot;px&quot;,&quot;size&quot;:0,&quot;sizes&quot;:[]},&quot;no_headings_message&quot;:&quot;Aucun titre n\\u2019a \\u00e9t\\u00e9 trouv\\u00e9 sur cette page.&quot;,&quot;minimize_box&quot;:&quot;yes&quot;,&quot;minimized_on&quot;:&quot;tablet&quot;,&quot;hierarchical_view&quot;:&quot;yes&quot;,&quot;min_height_widescreen&quot;:{&quot;unit&quot;:&quot;px&quot;,&quot;size&quot;:&quot;&quot;,&quot;sizes&quot;:[]},&quot;min_height_tablet_extra&quot;:{&quot;unit&quot;:&quot;px&quot;,&quot;size&quot;:&quot;&quot;,&quot;sizes&quot;:[]},&quot;min_height_tablet&quot;:{&quot;unit&quot;:&quot;px&quot;,&quot;size&quot;:&quot;&quot;,&quot;sizes&quot;:[]},&quot;min_height_mobile_extra&quot;:{&quot;unit&quot;:&quot;px&quot;,&quot;size&quot;:&quot;&quot;,&quot;sizes&quot;:[]},&quot;min_height_mobile&quot;:{&quot;unit&quot;:&quot;px&quot;,&quot;size&quot;:&quot;&quot;,&quot;sizes&quot;:[]}}\" data-widget_type=\"table-of-contents.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<div class=\"elementor-toc__header\">\n\t\t\t\t\t\t<div class=\"elementor-toc__header-title\">\n\t\t\t\t<b>CONTENTS<\/b>\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t\t<div class=\"elementor-toc__toggle-button elementor-toc__toggle-button--expand\" role=\"button\" tabindex=\"0\" aria-controls=\"elementor-toc__64b871b\" aria-expanded=\"true\" aria-label=\"Open table of contents\"><i aria-hidden=\"true\" class=\"fas fa-chevron-down\"><\/i><\/div>\n\t\t\t\t<div class=\"elementor-toc__toggle-button elementor-toc__toggle-button--collapse\" role=\"button\" tabindex=\"0\" aria-controls=\"elementor-toc__64b871b\" aria-expanded=\"true\" aria-label=\"Close table of contents\"><i aria-hidden=\"true\" class=\"fas fa-chevron-up\"><\/i><\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<div id=\"elementor-toc__64b871b\" class=\"elementor-toc__body\">\n\t\t\t<div class=\"elementor-toc__spinner-container\">\n\t\t\t\t<i class=\"elementor-toc__spinner eicon-animation-spin eicon-loading\" aria-hidden=\"true\"><\/i>\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-559c704 titre_3 elementor-widget elementor-widget-heading\" data-id=\"559c704\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Why has investing in translation for the retail sector become a strategic priority?  <\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-b1741e9 elementor-widget elementor-widget-text-editor\" data-id=\"b1741e9\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p><span data-contrast=\"auto\">A successful retailer no longer relies solely on a physical shop or a website in French. Today, retailers must manage multilingual online shops, international marketplaces, localised product catalogues, translated mobile apps\u2026 and ensure that all of this is consistent with their brand image. Every point of contact must offer <strong>a seamless, natural and reassuring experience<\/strong>, regardless of the language spoken by the customer.<\/span><span data-ccp-props=\"{}\"> <\/span><\/p>\n<p><span data-contrast=\"auto\">A study <\/span><a href=\"https:\/\/csa-research.com\/Blogs-Events\/CSA-in-the-Media\/Press-Releases\/Consumers-Prefer-their-Own-Language\" target=\"_blank\" rel=\"noopener\"><span data-contrast=\"none\"><span class=\"txt_color1\" style=\"text-decoration: underline;\"><strong>CSA Research<\/strong><\/span><\/span><\/a><span data-contrast=\"auto\">  reveals that 76% of internet users prefer to shop on websites translated into their own language. And for 40% of them, language is a decisive factor in their purchasing decision. So, translating means selling \u2013 or at least increasing your chances of doing so.  <\/span><span data-ccp-props=\"{}\">  Investing in translation and expanding the range of languages you use directly <strong>boosts your ROI.<\/strong><\/span><\/p>\n<p><span data-contrast=\"auto\">But it still needs to be done properly. Because this is not simply a matter of style or personal preference.<\/span><span data-ccp-props=\"{}\"> <\/span><\/p>\n<p><span data-contrast=\"auto\">Let\u2019s look at a few concrete examples.<\/span><span data-ccp-props=\"{}\"> <\/span><\/p>\n<ul>\n<li data-leveltext=\"-\" data-font=\"Aptos\" data-listid=\"12\" data-list-defn-props=\"{\" aria-setsize=\"-1\" data-aria-posinset=\"1\" data-aria-level=\"1\"><span data-contrast=\"auto\">Mango, a Spanish ready-to-wear brand with a strong presence in France, has launched a jewellery collection called \u2018Esclava\u2019. A common word in Spanish \u2013 it simply means \u2018bracelet\u2019 \u2013 but one that has a completely different connotation in French. It doesn\u2019t take long to see what the problem is\u2026 and the controversy was soon upon us.  <\/span><span data-ccp-props=\"{}\"> <\/span><\/li>\n<\/ul>\n<ul>\n<li data-leveltext=\"-\" data-font=\"Aptos\" data-listid=\"12\" data-list-defn-props=\"{\" aria-setsize=\"-1\" data-aria-posinset=\"2\" data-aria-level=\"1\"><span data-contrast=\"auto\">Another classic example: when Schweppes decided to launch its famous drink in Italy, one of the translations for \u2018Schweppes Tonic Water\u2019 ended up as \u2018Schweppes Toilet Water\u2019. A linguistic blunder that seriously damaged the product\u2019s reputation.<\/span><span data-ccp-props=\"{}\"> <\/span><\/li>\n<\/ul>\n<p><span data-contrast=\"auto\">This kind of mistake, although avoidable, can prove costly: damage to reputation, loss of revenue, or even the product being withdrawn from the market.<\/span><span data-ccp-props=\"{}\"> <\/span><\/p>\n<p><span data-contrast=\"auto\">Conversely, a well-crafted, professional translation tailored to each market enhances your brand\u2019s credibility, ensures your messages come across clearly\u2026 and boosts your sales performance.<\/span><span data-ccp-props=\"{}\"> <\/span><\/p>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-ca7b962 titre_3 elementor-widget elementor-widget-heading\" data-id=\"ca7b962\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">The main challenges of retail translation  <\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-d4909cd titre_3 elementor-widget elementor-widget-heading\" data-id=\"d4909cd\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h3 class=\"elementor-heading-title elementor-size-default\">Ensure brand consistency across international markets<\/h3>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-31601e3 elementor-widget elementor-widget-text-editor\" data-id=\"31601e3\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p><span data-contrast=\"auto\">Expanding your business internationally involves more than simply translating your content using a machine translation platform. The stakes are much higher than that: it\u2019s about conveying a consistent message that stays true to your brand\u2019s identity in every target market.<\/span><span data-ccp-props=\"{}\"> <\/span><\/p>\n<p><span data-contrast=\"auto\">The challenge? Striking the right balance between global standardisation and local customisation.  <\/span><span data-ccp-props=\"{}\"> <\/span><\/p>\n<p><span data-contrast=\"auto\">Humour, puns and cultural references don\u2019t always translate well. And yet, it is often these elements that define a brand\u2019s identity.  <\/span><span data-ccp-props=\"{}\"> <\/span><\/p>\n<p><span data-contrast=\"auto\">Achieving brand consistency on an international scale therefore means:  <\/span><span data-ccp-props=\"{}\"> <\/span><\/p>\n<ul>\n<li><span data-contrast=\"auto\">Develop a multilingual editorial policy,<br \/><\/span><span data-ccp-props=\"{\"> <\/span><\/li>\n<li data-leveltext=\"-\" data-font=\"Aptos\" data-listid=\"14\" data-list-defn-props=\"{\" aria-setsize=\"-1\" data-aria-posinset=\"1\" data-aria-level=\"1\"><span data-contrast=\"auto\">Adapt the tone and style for each language, without compromising the brand\u2019s identity,<\/span><span data-ccp-props=\"{}\"> <\/span><\/li>\n<\/ul>\n<ul>\n<li data-leveltext=\"-\" data-font=\"Aptos\" data-listid=\"14\" data-list-defn-props=\"{\" aria-setsize=\"-1\" data-aria-posinset=\"2\" data-aria-level=\"1\"><span data-contrast=\"auto\">Ensure consistent terminology,<\/span><span data-ccp-props=\"{\"> <\/span><\/li>\n<\/ul>\n<ul>\n<li data-leveltext=\"-\" data-font=\"Aptos\" data-listid=\"14\" data-list-defn-props=\"{\" aria-setsize=\"-1\" data-aria-posinset=\"4\" data-aria-level=\"1\"><span data-contrast=\"auto\">And sometimes, completely reworking a message as part of a transcreation process  <\/span><span data-ccp-props=\"{}\"> <\/span><\/li>\n<\/ul>\n<p><span data-contrast=\"auto\">It is this attention to detail, in every language, that will ensure a seamless and consistent brand experience, whilst truly connecting with each customer wherever they are.  <\/span><span data-ccp-props=\"{\"> <\/span><\/p>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-01470bc titre_3 elementor-widget elementor-widget-heading\" data-id=\"01470bc\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h3 class=\"elementor-heading-title elementor-size-default\">Accuracy and safety above all  <\/h3>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-09a12c4 elementor-widget elementor-widget-text-editor\" data-id=\"09a12c4\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p><span data-contrast=\"auto\">Errors resulting from a retail translation can have <strong>very real, and sometimes serious, consequences<\/strong> : in legal, health or commercial terms. Technical data sheets, labels, user guides, safety instructions or allergen information&#8230;<\/span><span data-ccp-props=\"{}\"> <\/span><\/p>\n<p><span data-contrast=\"auto\">One oversight, a poorly worded phrase or an inappropriate term, and the entire compliance of the product is called into question.<\/span><span data-ccp-props=\"{}\"> <\/span><\/p>\n<p><span data-contrast=\"auto\">Certain local regulations require highly accurate translations, particularly in the food sector, <\/span><a href=\"https:\/\/www.europatrad.eu\/en\/luxury-sector-translation\/cosmetic-translation\/\"><span data-contrast=\"none\"><span class=\"txt_color1\"><strong><span style=\"text-decoration: underline;\">cosmetics<\/span><\/strong><\/span><\/span><\/a><span data-contrast=\"auto\"> or <\/span><a href=\"https:\/\/www.europatrad.eu\/en\/luxury-sector-translation\/fashion-translation\/\"><span data-contrast=\"none\"><span class=\"txt_color1\"><strong><span style=\"text-decoration: underline;\">textiles<\/span><\/strong><\/span><\/span><\/a><span data-contrast=\"auto\">. Failure to comply with these requirements as a distributor may result in penalties, product recalls or even legal disputes. And beyond the legal aspects, it is consumer confidence that is at stake.<\/span><span data-ccp-props=\"{}\"> <\/span><\/p>\n<p><span data-contrast=\"auto\">That is why technical translation should be entrusted to specialist professionals who:<\/span><span data-ccp-props=\"{}\"> <\/span><\/p>\n<ul>\n<li data-leveltext=\"-\" data-font=\"Aptos\" data-listid=\"15\" data-list-defn-props=\"{\" aria-setsize=\"-1\" data-aria-posinset=\"1\" data-aria-level=\"1\"><span data-contrast=\"auto\">have a good command of the technical vocabulary,  <\/span><span data-ccp-props=\"{}\"> <\/span><\/li>\n<\/ul>\n<ul>\n<li data-leveltext=\"-\" data-font=\"Aptos\" data-listid=\"15\" data-list-defn-props=\"{\" aria-setsize=\"-1\" data-aria-posinset=\"2\" data-aria-level=\"1\"><span data-contrast=\"auto\">understand local regulatory requirements,  <\/span><span data-ccp-props=\"{}\"> <\/span><\/li>\n<\/ul>\n<ul>\n<li data-leveltext=\"-\" data-font=\"Aptos\" data-listid=\"15\" data-list-defn-props=\"{\" aria-setsize=\"-1\" data-aria-posinset=\"3\" data-aria-level=\"1\"><span data-contrast=\"auto\">and make use of tools that ensure terminological consistency (translation memories, approved glossaries, etc.).<\/span><span data-ccp-props=\"{}\"> <\/span><\/li>\n<\/ul>\n<p><span data-contrast=\"auto\">A recent example illustrates this well:<\/span><span data-ccp-props=\"{}\"> <\/span><\/p>\n<p><span data-contrast=\"auto\">The \u00dclker brand has had to <\/span><span class=\"txt_color1\" style=\"text-decoration: underline;\"><strong><a href=\"https:\/\/source86.com\/ulker-recalls-snack-rolls-biscuits-and-wafers-due-to-undeclared-allergens\/\" target=\"_blank\" rel=\"noopener\">recall several products<\/a><\/strong><\/span><span data-contrast=\"auto\"> (biscuits, wafers, etc.) due to translation errors on the labels, which omitted essential information about allergens.<\/span><span data-ccp-props=\"{}\"> <\/span><\/p>\n<p><span data-contrast=\"auto\">This incident serves as a reminder of just how essential accurate and compliant translation is, particularly when it comes to labelling and consumer safety in the retail sector.<\/span><span data-ccp-props=\"{}\"> <\/span><\/p>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-1721ce9 titre_3 elementor-widget elementor-widget-heading\" data-id=\"1721ce9\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h3 class=\"elementor-heading-title elementor-size-default\">Cultural adaptation<\/h3>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-1f9ef17 elementor-widget elementor-widget-text-editor\" data-id=\"1f9ef17\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p><span data-contrast=\"auto\">We may sometimes sound like we\u2019re repeating ourselves, but this is a fundamental truth: translating retail content is not simply a matter of switching from one language to another. Above all, it is about adapting to a cultural context, local customs and unspoken norms that vary from one market to another.  <\/span><span data-ccp-props=\"{\"> <\/span><\/p>\n<p><span data-contrast=\"auto\">An image, a catchphrase or a phrase that works well in France may be completely misunderstood \u2014 or even taken the wrong way \u2014 in Germany, Japan or Saudi Arabia. Every market has its own sensitivities, preferences and taboos. Ignoring these differences risks missing the mark\u2026 or worse, creating a negative buzz.<\/span><span data-ccp-props=\"{\"> <\/span><\/p>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-99209c0 titre_3 elementor-widget elementor-widget-heading\" data-id=\"99209c0\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h3 class=\"elementor-heading-title elementor-size-default\">International SEO: boost your local visibility<\/h3>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-6ca103f elementor-widget elementor-widget-text-editor\" data-id=\"6ca103f\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p><span data-contrast=\"auto\">Translating your content is a good start. But if your potential customers can\u2019t find you in their own language on your website or marketplace, all your efforts may be in vain.<\/span><span data-ccp-props=\"{}\"> <\/span><\/p>\n<p><span data-contrast=\"auto\">The <\/span><a href=\"https:\/\/www.europatrad.eu\/en\/is-your-website-invisible-outside-the-uk-optimise-your-international-seo\/\"><span data-contrast=\"none\"><span class=\"txt_color1\"><strong><span style=\"text-decoration: underline;\">International SEO<\/span><\/strong><\/span><\/span><\/a><span data-contrast=\"auto\">  is a key component of any international retail strategy. Although it is still too often overlooked, it nevertheless requires a genuine adaptation \u2014 not only of the content, but also of its technical structure. It is not enough simply to translate keywords: they must be <strong>reimagined for each market<\/strong>, taking into account local customs, the dominant search engines and cultural expectations.  <\/span><span data-ccp-props=\"{}\"> <\/span><\/p>\n<p><span data-contrast=\"auto\">Let\u2019s take another example:  <\/span><span data-ccp-props=\"{}\"> <\/span><\/p>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-8fc8723 elementor-widget elementor-widget-image\" data-id=\"8fc8723\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"800\" height=\"410\" src=\"https:\/\/www.europatrad.eu\/wp-content\/uploads\/2025\/04\/tableau-art-traduction-retail-2.png\" class=\"attachment-large size-large wp-image-16004\" alt=\"comparatif traduction retail\" srcset=\"https:\/\/www.europatrad.eu\/wp-content\/uploads\/2025\/04\/tableau-art-traduction-retail-2.png 1024w, https:\/\/www.europatrad.eu\/wp-content\/uploads\/2025\/04\/tableau-art-traduction-retail-2-780x400.png 780w, https:\/\/www.europatrad.eu\/wp-content\/uploads\/2025\/04\/tableau-art-traduction-retail-2-768x394.png 768w\" sizes=\"(max-width: 800px) 100vw, 800px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-6ef64d3 elementor-widget elementor-widget-text-editor\" data-id=\"6ef64d3\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p><span data-contrast=\"auto\">This example shows that a literal translation of an English keyword often has no impact on SEO in French. Without local semantic analysis, your product listing or campaign may be perfectly translated\u2026 but impossible to find on Google.<\/span><span data-ccp-props=\"{}\"> <\/span><\/p>\n<p><span data-contrast=\"auto\">An effective multilingual SEO strategy therefore involves:<\/span><span data-ccp-props=\"{\"> <\/span><\/p>\n<ul>\n<li data-leveltext=\"\uf0b7\" data-font=\"Symbol\" data-listid=\"16\" data-list-defn-props=\"{\" aria-setsize=\"-1\" data-aria-posinset=\"1\" data-aria-level=\"1\"><span data-contrast=\"auto\">A dedicated keyword search by language and country;<\/span><span data-ccp-props=\"{\"> <\/span><\/li>\n<\/ul>\n<ul>\n<li data-leveltext=\"\uf0b7\" data-font=\"Symbol\" data-listid=\"16\" data-list-defn-props=\"{\" aria-setsize=\"-1\" data-aria-posinset=\"2\" data-aria-level=\"1\"><span data-contrast=\"auto\">Optimisation of all tags (title, meta, URL, ALT, etc.);<\/span><span data-ccp-props=\"{\"> <\/span><\/li>\n<\/ul>\n<ul>\n<li data-leveltext=\"\uf0b7\" data-font=\"Symbol\" data-listid=\"16\" data-list-defn-props=\"{\" aria-setsize=\"-1\" data-aria-posinset=\"3\" data-aria-level=\"1\"><span data-contrast=\"auto\">A well-designed technical structure, including management of hreflang tags and localised sitemaps.<\/span><span data-ccp-props=\"{\"> <\/span><\/li>\n<\/ul>\n<p><span data-contrast=\"auto\">It is this combination of <\/span><b><span data-contrast=\"auto\">localised content and a well-structured layout<\/span><\/b><span data-contrast=\"auto\"> that enables you to be truly visible, everywhere.<\/span><span data-ccp-props=\"{\"> <\/span><\/p>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-b839476 e-con-full e-flex e-con e-child\" data-id=\"b839476\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-4d72822 elementor-widget elementor-widget-text-editor\" data-id=\"4d72822\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p style=\"text-align: center;\">Are you wondering what the best approach is for managing your translations in 2026?<\/p>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-04572da btn_color1 elementor-align-center elementor-widget elementor-widget-global elementor-global-10423 elementor-global-2593 elementor-widget-button\" data-id=\"04572da\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"button.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<div class=\"elementor-button-wrapper\">\n\t\t\t\t\t<a class=\"elementor-button elementor-button-link elementor-size-sm\" href=\"https:\/\/www.europatrad.eu\/en\/contact-and-quote\/\">\n\t\t\t\t\t\t<span class=\"elementor-button-content-wrapper\">\n\t\t\t\t\t\t\t\t\t<span class=\"elementor-button-text\">Contact us<\/span>\n\t\t\t\t\t<\/span>\n\t\t\t\t\t<\/a>\n\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-ca270b0 titre_3 elementor-widget elementor-widget-heading\" data-id=\"ca270b0\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">How to produce a successful retail translation?  <\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-1957eef elementor-widget elementor-widget-text-editor\" data-id=\"1957eef\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p><span data-contrast=\"auto\">We\u2019ve seen what not to do: misunderstandings, cultural faux pas, compliance issues, SEO oversights\u2026<\/span><span data-ccp-props=\"{}\"> <\/span><\/p>\n<p><span data-contrast=\"auto\">But now, let\u2019s get down to business: how to do it properly.<\/span><span data-ccp-props=\"{}\"> <\/span><\/p>\n<p><span data-contrast=\"auto\">What approaches should be adopted to ensure that retail translations are reliable, natural and effective in every market?<\/span><span data-ccp-props=\"{}\"> <\/span><\/p>\n<p><span data-contrast=\"auto\">There are several ways to go about this, depending on your internal resources, your objectives and your level of international maturity. Here are the main ones.<\/span><span data-ccp-props=\"{}\"> <\/span><\/p>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-81a2c12 titre_3 elementor-widget elementor-widget-heading\" data-id=\"81a2c12\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h3 class=\"elementor-heading-title elementor-size-default\">Building on the synergy between people and technology<\/h3>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-27d8f3f elementor-widget elementor-widget-text-editor\" data-id=\"27d8f3f\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p><span class=\"TextRun SCXW54977178 BCX0\" lang=\"FR-FR\" data-contrast=\"auto\"><span class=\"NormalTextRun SCXW54977178 BCX0\">Today, <\/span><\/span><a class=\"Hyperlink SCXW54977178 BCX0\" href=\"https:\/\/www.europatrad.eu\/en\/translation-solutions\/\" target=\"_blank\" rel=\"noreferrer noopener\"><span class=\"TextRun Underlined SCXW54977178 BCX0\" lang=\"FR-FR\" data-contrast=\"none\"><span class=\"txt_color1\" style=\"text-decoration: underline;\"><strong><span class=\"NormalTextRun SCXW54977178 BCX0\" data-ccp-charstyle=\"Hyperlink\">translation solutions <\/span><\/strong><\/span><span class=\"NormalTextRun SCXW54977178 BCX0\" data-ccp-charstyle=\"Hyperlink\"><span class=\"txt_color1\" style=\"text-decoration: underline;\"><strong>for translation<\/strong><\/span><\/span><\/span><\/a><span class=\"TextRun SCXW54977178 BCX0\" lang=\"FR-FR\" data-contrast=\"auto\"> <span class=\"NormalTextRun SCXW54977178 BCX0\">the most effective ones are based on a <strong>smart balance between human expertise and technological tools<\/strong> :<\/span><\/span><span class=\"EOP SCXW54977178 BCX0\" data-ccp-props=\"{}\">  Depending on the specific requirements of the translations, the extent of human involvement varies. It ensures accuracy, conveys emotion, captures idiomatic expressions and ensures cultural appropriateness. Conversely, translation tools significantly speed up translation times and enable the processing of large volumes.<\/span><\/p>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-11cd599 titre_3 elementor-widget elementor-widget-heading\" data-id=\"11cd599\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h3 class=\"elementor-heading-title elementor-size-default\">Structuring your project management<\/h3>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-02bd189 elementor-widget elementor-widget-text-editor\" data-id=\"02bd189\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p><span data-contrast=\"auto\">A good translation also relies on a well-oiled organisational process, with a clear brief for each target market, established workflows (translation &gt; proofreading &gt; integration), and, where possible, CMS\/PIM integrations to automate certain steps (such as WPML).  <\/span><span data-ccp-props=\"{}\"> <\/span><\/p>\n<p><span data-contrast=\"auto\">It is these processes that ensure the quality, speed and consistency of your content on an international scale.<\/span><span data-ccp-props=\"{}\"> <\/span><\/p>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-0aa8fbc titre_3 elementor-widget elementor-widget-heading\" data-id=\"0aa8fbc\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h3 class=\"elementor-heading-title elementor-size-default\">Thinking omnichannel<\/h3>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-a3d803e elementor-widget elementor-widget-text-editor\" data-id=\"a3d803e\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p><span data-contrast=\"auto\">For a long time, the translation focused on the <\/span><span class=\"txt_color1\" style=\"text-decoration: underline;\"><strong><a href=\"https:\/\/www.europatrad.eu\/en\/retail-translation\/e-commerce-translation\/\">e-commerce<\/a><\/strong><\/span><span data-contrast=\"auto\">. Today, it must be part of an omnichannel approach that is consistent at every point of contact with the customer.<\/span><span data-ccp-props=\"{}\">  Reusing translated content across all channels and at every touchpoint is becoming essential for moving quickly and keeping costs under control, whilst remaining true to your brand image and strategy.<\/span><\/p>\n<p><span data-contrast=\"auto\">Having a comprehensive translation strategy for the retail sector also means considering localisation:<\/span><span data-ccp-props=\"{\"> <\/span><\/p>\n<ul>\n<li data-leveltext=\"\uf0b7\" data-font=\"Symbol\" data-listid=\"18\" data-list-defn-props=\"{\" aria-setsize=\"-1\" data-aria-posinset=\"1\" data-aria-level=\"1\"><span data-contrast=\"auto\">of <\/span><span class=\"txt_color1\" style=\"text-decoration: underline;\"><strong><a href=\"https:\/\/www.europatrad.eu\/en\/marketing-communication-translation\/\">marketing campaigns<\/a><\/strong><\/span><span data-contrast=\"auto\"> (CRM and transactional emails, etc.)<\/span><span data-ccp-props=\"{\"> <\/span><\/li>\n<\/ul>\n<ul>\n<li data-leveltext=\"\uf0b7\" data-font=\"Symbol\" data-listid=\"18\" data-list-defn-props=\"{\" aria-setsize=\"-1\" data-aria-posinset=\"2\" data-aria-level=\"1\"><span data-contrast=\"auto\">mobile interfaces or apps,<\/span><span data-ccp-props=\"{\"> <\/span><\/li>\n<\/ul>\n<ul>\n<li data-leveltext=\"\uf0b7\" data-font=\"Symbol\" data-listid=\"18\" data-list-defn-props=\"{\" aria-setsize=\"-1\" data-aria-posinset=\"3\" data-aria-level=\"1\"><span data-contrast=\"auto\">packaging, labels and in-store displays,<\/span><span data-ccp-props=\"{\"> <\/span><\/li>\n<\/ul>\n<ul>\n<li data-leveltext=\"\uf0b7\" data-font=\"Symbol\" data-listid=\"18\" data-list-defn-props=\"{\" aria-setsize=\"-1\" data-aria-posinset=\"4\" data-aria-level=\"1\"><span data-contrast=\"auto\">chatbot scripts, customer service FAQs and product manuals.<\/span><span data-ccp-props=\"{\"> <\/span><\/li>\n<\/ul>\n<p><span data-contrast=\"auto\">And above all: all the high-value content that contributes to your brand image and your commercial performance.<\/span><span data-ccp-props=\"{}\"> <\/span><\/p>\n<p><span data-contrast=\"auto\">This complexity requires centralised management of multilingual content: message alignment, consistent tone, consistent terminology and content reuse.<\/span><span data-ccp-props=\"{}\"> <\/span><\/p>\n<p><span data-contrast=\"auto\">Above all, an organisation capable of bringing together the e-commerce, marketing, product and customer service teams around a single global localisation strategy.<\/span><span data-ccp-props=\"{}\"> <\/span><\/p>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-3fdfb91 titre_3 elementor-widget elementor-widget-heading\" data-id=\"3fdfb91\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h3 class=\"elementor-heading-title elementor-size-default\">Outsource to a specialist partner<\/h3>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-c80fdba elementor-widget elementor-widget-text-editor\" data-id=\"c80fdba\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p><span data-contrast=\"auto\">If you\u2019re looking to save time whilst ensuring the quality of your multilingual content, the most reliable solution is to use a <\/span><a href=\"https:\/\/www.europatrad.eu\/en\/\"><span data-contrast=\"none\"><span class=\"txt_color1\"><strong><span style=\"text-decoration: underline;\">translation agency<\/span><\/strong><\/span><\/span><\/a><span data-contrast=\"auto\"> specialising in retail translation. <\/span> <span data-ccp-props=\"{}\"> <\/span><\/p>\n<p><span data-contrast=\"auto\">That is precisely what EuropaTrad offers:<\/span><span data-ccp-props=\"{}\"> <\/span><\/p>\n<p><span data-contrast=\"auto\">A comprehensive service for your projects, from translation to integration, including:<\/span><span data-ccp-props=\"{}\"> <\/span><\/p>\n<ul>\n<li data-leveltext=\"\uf0b7\" data-font=\"Symbol\" data-listid=\"17\" data-list-defn-props=\"{\" aria-setsize=\"-1\" data-aria-posinset=\"1\" data-aria-level=\"1\"><span data-contrast=\"auto\">translators specialising in your sector, with <\/span><span data-contrast=\"auto\">robust proofreading and validation processes,<\/span><span data-ccp-props=\"{}\"> <\/span><\/li>\n<\/ul>\n<ul>\n<li data-leveltext=\"\uf0b7\" data-font=\"Symbol\" data-listid=\"17\" data-list-defn-props=\"{\" aria-setsize=\"-1\" data-aria-posinset=\"2\" data-aria-level=\"1\"><span data-contrast=\"auto\">proven multilingual SEO expertise,<\/span><span data-ccp-props=\"{}\"> <\/span><\/li>\n<\/ul>\n<ul>\n<li data-leveltext=\"\uf0b7\" data-font=\"Symbol\" data-listid=\"17\" data-list-defn-props=\"{\" aria-setsize=\"-1\" data-aria-posinset=\"3\" data-aria-level=\"1\">The tools and expertise to ensure the maximum use and reuse of existing translations<\/li>\n<\/ul>\n<ul>\n<li data-leveltext=\"\uf0b7\" data-font=\"Symbol\" data-listid=\"17\" data-list-defn-props=\"{\" aria-setsize=\"-1\" data-aria-posinset=\"4\" data-aria-level=\"1\"><span data-contrast=\"auto\">and the ability to work directly with your internal systems.<\/span><span data-ccp-props=\"{}\"> <\/span><\/li>\n<\/ul>\n<p><span data-contrast=\"auto\">The aim: to free you from operational constraints whilst ensuring your content performs effectively in every market.<\/span><span data-ccp-props=\"{}\"> <\/span><\/p>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-3d66611 titre_3 elementor-widget elementor-widget-heading\" data-id=\"3d66611\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Wrapping Up<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-fdf084a elementor-widget elementor-widget-text-editor\" data-id=\"fdf084a\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p><span data-contrast=\"auto\">An international retail strategy cannot be improvised. Behind every product description, every marketing message, every label or piece of SEO content, the quality of the translation plays a key role.<\/span><span data-ccp-props=\"{}\"> <\/span><\/p>\n<p><span data-contrast=\"auto\">If poorly designed, it can hinder your conversions, tarnish your reputation or lead to costly mistakes. But when implemented effectively, it becomes a powerful tool: to boost your sales performance, streamline the customer experience, and secure your international expansion.<\/span><span data-ccp-props=\"{}\"> <\/span><\/p>\n<p><span data-contrast=\"auto\">Retail translation is a delicate balance between understanding local market dynamics, maintaining global brand consistency, and mastering the most advanced linguistic tools. Above all, it\u2019s a question of method.<\/span><span data-ccp-props=\"{}\"> <\/span><\/p>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-6a877d18 bg_blend_noir bg_noir e-flex e-con-boxed e-con e-parent\" data-id=\"6a877d18\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-1db066e1 titre_2 txt_blanc elementor-widget elementor-widget-heading\" data-id=\"1db066e1\" data-element_type=\"widget\" data-e-type=\"widget\" id=\"travaillons-ensemble\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<p class=\"elementor-heading-title elementor-size-default\"><span>Let\u2019s work together!<\/span><\/p>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-6f44905d e-con-full e-flex e-con e-child\" data-id=\"6f44905d\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t<div class=\"elementor-element elementor-element-6423da8c e-con-full e-flex e-con e-child\" data-id=\"6423da8c\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-327d3146 titre_sub txt_blanc elementor-widget elementor-widget-heading\" data-id=\"327d3146\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<div class=\"elementor-heading-title elementor-size-default\">Would you like to assess your needs and discuss your translation strategy?<\/div>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-dc5de63 btn_color1 elementor-mobile_extra-align-center elementor-widget elementor-widget-button\" data-id=\"dc5de63\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"button.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<div class=\"elementor-button-wrapper\">\n\t\t\t\t\t<a class=\"elementor-button elementor-button-link elementor-size-sm\" href=\"https:\/\/www.europatrad.eu\/en\/contact-and-quote\/\">\n\t\t\t\t\t\t<span class=\"elementor-button-content-wrapper\">\n\t\t\t\t\t\t\t\t\t<span class=\"elementor-button-text\">Contact us<\/span>\n\t\t\t\t\t<\/span>\n\t\t\t\t\t<\/a>\n\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-c5277cd e-flex e-con-boxed e-con e-parent\" data-id=\"c5277cd\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-cf42b53 home_actu elementor-widget elementor-widget-ucaddon_post_carousel\" data-id=\"cf42b53\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"ucaddon_post_carousel.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\n<!-- start Post Carousel -->\n\t\t<link id='font-awesome-css' href='https:\/\/www.europatrad.eu\/wp-content\/plugins\/unlimited-elements-for-elementor-premium\/assets_libraries\/font-awesome6\/fontawesome-all.min.css' type='text\/css' rel='stylesheet' >\n\t\t<link id='font-awesome-4-shim-css' href='https:\/\/www.europatrad.eu\/wp-content\/plugins\/unlimited-elements-for-elementor-premium\/assets_libraries\/font-awesome6\/fontawesome-v4-shims.min.css' type='text\/css' rel='stylesheet' >\n\t\t<link id='owl-carousel-css' href='https:\/\/www.europatrad.eu\/wp-content\/plugins\/unlimited-elements-for-elementor-premium\/assets_libraries\/owl-carousel-new\/assets\/owl.carousel.css' type='text\/css' rel='stylesheet' >\n\t\t<link id='lity-css' href='https:\/\/www.europatrad.eu\/wp-content\/plugins\/unlimited-elements-for-elementor-premium\/assets_libraries\/lity\/lity.min.css' type='text\/css' rel='stylesheet' >\n\n<style>\/* widget: Post Carousel *\/\n\n#uc_post_carousel_elementor_cf42b53 *{\n  box-sizing:border-box;\n}\n#uc_post_carousel_elementor_cf42b53{\n  position:relative;\n}\n.uc_post_title{\n  font-size:21px;\n}\n\n#uc_post_carousel_elementor_cf42b53 .ue-item\n{\n  transition:0.3s;\n}\n\n#uc_post_carousel_elementor_cf42b53 .uc_image_carousel_placeholder\n{\n  position:relative;\n}\n\n#uc_post_carousel_elementor_cf42b53 .ue_pos_carousel_image_overlay\n{\n  position:absolute;\n  top:0;\n  bottom:0;\n  left:0;\n  right:0;\n  transition:0.3s;\n}\n\n#uc_post_carousel_elementor_cf42b53 .uc_carousel_item\n{\n  overflow:hidden;\n}\n\n#uc_post_carousel_elementor_cf42b53 .owl-nav .owl-prev{\n    position:absolute;\n    display:inline-block;\n    text-align:center;\n}\n#uc_post_carousel_elementor_cf42b53 .owl-nav .owl-next{\n  position:absolute;\n  display:inline-block;\n  text-align:center;\n}\n\n\n#uc_post_carousel_elementor_cf42b53 .owl-dots {\noverflow:hidden;\ndisplay:none !important;\n}\n\n#uc_post_carousel_elementor_cf42b53 .owl-dot {\nborder-radius:50%;\ndisplay:inline-block;\n}\n\n\n\n#uc_post_carousel_elementor_cf42b53 .uc_more_btn{\n\n  display:inline-block;\n  text-align:center;\n  text-decoration:none;\n}  \n\n#uc_post_carousel_elementor_cf42b53 .uc_image_carousel_placeholder img\n{\n  display:block;\n  width:100%;\n}\n\n#uc_post_carousel_elementor_cf42b53 .uc_image_carousel_content \n{\n  display:flex;\n  flex-direction:column;\n}\n\n\n\t\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n#uc_post_carousel_elementor_cf42b53 .ue-meta-data\n{\n  \n  display:flex;\n  flex-wrap: wrap;\n  line-height:1em;\n}\n\n#uc_post_carousel_elementor_cf42b53 .ue-grid-item-meta-data\n{\n      display:inline-flex;\n      align-items:center;\n}\n\n.ue-grid-item-meta-data\n{\n  font-size:12px;\n}\n\n#uc_post_carousel_elementor_cf42b53 .ue-grid-item-meta-data-icon\n{\n  line-height:1em;\n}\n\n#uc_post_carousel_elementor_cf42b53 .ue-grid-item-meta-data-icon svg\n{\n  width:1em;\n  height:1em;\n}\n\n#uc_post_carousel_elementor_cf42b53 .ue-debug-meta\n{\n  padding:10px;\n  border:1px solid red;\n  position:relative;\n  line-height:1.5em;\n  font-size:11px;\n  width:100%;\n}\n\n<\/style>\n\n<div class=\"uc_overlay_image_carousel\">\n   <div class=\"uc_carousel owl-carousel owl-theme uc-items-wrapper \" data-custom-sethtml=\"true\"  data-id=\"\" id=\"uc_post_carousel_elementor_cf42b53\" >\n   \t\t<div class=\"uc_image_carousel_container_holder uc_carousel_item ue-item\">\n  \n    <div class=\"uc_image_carousel_placeholder\">\n        <a href=\"https:\/\/www.europatrad.eu\/en\/our-advice-for-a-successful-invitation-to-tender-itt-for-translation-services\/\" style=\"display:block;\">         \n            <img loading=\"lazy\" decoding=\"async\" src=\"https:\/\/www.europatrad.eu\/wp-content\/uploads\/2021\/12\/shutterstock-2474287989-768x432.jpg\"  src=\"https:\/\/www.europatrad.eu\/wp-content\/uploads\/2021\/12\/shutterstock-2474287989-768x432.jpg\" alt=\"traduction AO\" width=\"768\" height=\"432\"> \n        \t\n        <div class=\"ue_pos_carousel_image_overlay\"><\/div>\n    <\/a>      <\/div>\n  \n  \n    <div class=\"uc_image_carousel_content\" >\n        <div>\n          \n          \n                  \n          \n          \n          \n        <a href=\"https:\/\/www.europatrad.eu\/en\/our-advice-for-a-successful-invitation-to-tender-itt-for-translation-services\/\"><div class=\"uc_post_title\">Our advice for a successful invitation to tender (ITT) for translation services.<\/div><\/a>        \n          \n          \n         \n         <div class=\"ue-meta-data\">\n                        \n                        \n            \n                        \n                        \n                       \n               \n\n            \n          <\/div> \n          \n          \n          \n          \n          \n                \n        <\/div>\n    \n          <\/div>\n  <\/div>\n<div class=\"uc_image_carousel_container_holder uc_carousel_item ue-item\">\n  \n    <div class=\"uc_image_carousel_placeholder\">\n        <a href=\"https:\/\/www.europatrad.eu\/en\/retail-translation-key-issues-challenges-and-solutions-for-a-successful-international-expansion\/\" style=\"display:block;\">         \n            <img loading=\"lazy\" decoding=\"async\" src=\"https:\/\/www.europatrad.eu\/wp-content\/uploads\/2025\/04\/shutterstock-1908264283-768x512.jpg\"  src=\"https:\/\/www.europatrad.eu\/wp-content\/uploads\/2025\/04\/shutterstock-1908264283-768x512.jpg\" alt=\"traduction retail : les enjeux et d\u00e9fis\" width=\"768\" height=\"512\"> \n        \t\n        <div class=\"ue_pos_carousel_image_overlay\"><\/div>\n    <\/a>      <\/div>\n  \n  \n    <div class=\"uc_image_carousel_content\" >\n        <div>\n          \n          \n                  \n          \n          \n          \n        <a href=\"https:\/\/www.europatrad.eu\/en\/retail-translation-key-issues-challenges-and-solutions-for-a-successful-international-expansion\/\"><div class=\"uc_post_title\">Retail translation: key issues, challenges and solutions for a successful international expansion<\/div><\/a>        \n          \n          \n         \n         <div class=\"ue-meta-data\">\n                        \n                        \n            \n                        \n                        \n                       \n               \n\n            \n          <\/div> \n          \n          \n          \n          \n          \n                \n        <\/div>\n    \n          <\/div>\n  <\/div>\n<div class=\"uc_image_carousel_container_holder uc_carousel_item ue-item\">\n  \n    <div class=\"uc_image_carousel_placeholder\">\n        <a href=\"https:\/\/www.europatrad.eu\/en\/why-call-on-a-specialist-translation-agency\/\" style=\"display:block;\">         \n            <img loading=\"lazy\" decoding=\"async\" src=\"https:\/\/www.europatrad.eu\/wp-content\/uploads\/2025\/03\/shutterstock-2528233785-768x405.jpg\"  src=\"https:\/\/www.europatrad.eu\/wp-content\/uploads\/2025\/03\/shutterstock-2528233785-768x405.jpg\" alt=\"agence de traduction\" width=\"768\" height=\"405\"> \n        \t\n        <div class=\"ue_pos_carousel_image_overlay\"><\/div>\n    <\/a>      <\/div>\n  \n  \n    <div class=\"uc_image_carousel_content\" >\n        <div>\n          \n          \n                  \n          \n          \n          \n        <a href=\"https:\/\/www.europatrad.eu\/en\/why-call-on-a-specialist-translation-agency\/\"><div class=\"uc_post_title\">Why call on a specialist translation agency?<\/div><\/a>        \n          \n          \n         \n         <div class=\"ue-meta-data\">\n                        \n                        \n            \n                        \n                        \n                       \n               \n\n            \n          <\/div> \n          \n          \n          \n          \n          \n                \n        <\/div>\n    \n          <\/div>\n  <\/div>\n<div class=\"uc_image_carousel_container_holder uc_carousel_item ue-item\">\n  \n    <div class=\"uc_image_carousel_placeholder\">\n        <a href=\"https:\/\/www.europatrad.eu\/en\/is-your-website-invisible-outside-the-uk-optimise-your-international-seo\/\" style=\"display:block;\">         \n            <img loading=\"lazy\" decoding=\"async\" src=\"https:\/\/www.europatrad.eu\/wp-content\/uploads\/2025\/02\/shutterstock-2281673815-768x512.jpg\"  src=\"https:\/\/www.europatrad.eu\/wp-content\/uploads\/2025\/02\/shutterstock-2281673815-768x512.jpg\" alt=\"SEO international\" width=\"768\" height=\"512\"> \n        \t\n        <div class=\"ue_pos_carousel_image_overlay\"><\/div>\n    <\/a>      <\/div>\n  \n  \n    <div class=\"uc_image_carousel_content\" >\n        <div>\n          \n          \n                  \n          \n          \n          \n        <a href=\"https:\/\/www.europatrad.eu\/en\/is-your-website-invisible-outside-the-uk-optimise-your-international-seo\/\"><div class=\"uc_post_title\">Is your website invisible outside the UK? Optimise your international SEO<\/div><\/a>        \n          \n          \n         \n         <div class=\"ue-meta-data\">\n                        \n                        \n            \n                        \n                        \n                       \n               \n\n            \n          <\/div> \n          \n          \n          \n          \n          \n                \n        <\/div>\n    \n          <\/div>\n  <\/div>\n<div class=\"uc_image_carousel_container_holder uc_carousel_item ue-item\">\n  \n    <div class=\"uc_image_carousel_placeholder\">\n        <a href=\"https:\/\/www.europatrad.eu\/en\/the-e-learning-localisation-guide-tailor-your-training-courses-for-an-international-audience\/\" style=\"display:block;\">         \n            <img loading=\"lazy\" decoding=\"async\" src=\"https:\/\/www.europatrad.eu\/wp-content\/uploads\/2025\/02\/shutterstock-2152491905-768x512.jpg\"  src=\"https:\/\/www.europatrad.eu\/wp-content\/uploads\/2025\/02\/shutterstock-2152491905-768x512.jpg\" alt=\"Localisation e-learning\" width=\"768\" height=\"512\"> \n        \t\n        <div class=\"ue_pos_carousel_image_overlay\"><\/div>\n    <\/a>      <\/div>\n  \n  \n    <div class=\"uc_image_carousel_content\" >\n        <div>\n          \n          \n                  \n          \n          \n          \n        <a href=\"https:\/\/www.europatrad.eu\/en\/the-e-learning-localisation-guide-tailor-your-training-courses-for-an-international-audience\/\"><div class=\"uc_post_title\">The e-learning localisation guide: Tailor your training courses for an international audience<\/div><\/a>        \n          \n          \n         \n         <div class=\"ue-meta-data\">\n                        \n                        \n            \n                        \n                        \n                       \n               \n\n            \n          <\/div> \n          \n          \n          \n          \n          \n                \n        <\/div>\n    \n          <\/div>\n  <\/div>\n<div class=\"uc_image_carousel_container_holder uc_carousel_item ue-item\">\n  \n    <div class=\"uc_image_carousel_placeholder\">\n        <a href=\"https:\/\/www.europatrad.eu\/en\/when-translating-your-website-should-you-choose-an-seo-agency-or-a-translation-agency-the-match\/\" style=\"display:block;\">         \n            <img loading=\"lazy\" decoding=\"async\" src=\"https:\/\/www.europatrad.eu\/wp-content\/uploads\/2024\/07\/agence-web-agence-seo-agence-de-traduction-768x512.jpg\"  src=\"https:\/\/www.europatrad.eu\/wp-content\/uploads\/2024\/07\/agence-web-agence-seo-agence-de-traduction-768x512.jpg\" alt=\"Traduction site web\" width=\"768\" height=\"512\"> \n        \t\n        <div class=\"ue_pos_carousel_image_overlay\"><\/div>\n    <\/a>      <\/div>\n  \n  \n    <div class=\"uc_image_carousel_content\" >\n        <div>\n          \n          \n                  \n          \n          \n          \n        <a href=\"https:\/\/www.europatrad.eu\/en\/when-translating-your-website-should-you-choose-an-seo-agency-or-a-translation-agency-the-match\/\"><div class=\"uc_post_title\">When translating your website: should you choose an SEO agency or a translation agency? The match!<\/div><\/a>        \n          \n          \n         \n         <div class=\"ue-meta-data\">\n                        \n                        \n            \n                        \n                        \n                       \n               \n\n            \n          <\/div> \n          \n          \n          \n          \n          \n                \n        <\/div>\n    \n          <\/div>\n  <\/div>\n<div class=\"uc_image_carousel_container_holder uc_carousel_item ue-item\">\n  \n    <div class=\"uc_image_carousel_placeholder\">\n        <a href=\"https:\/\/www.europatrad.eu\/en\/translating-your-technical-data-sheets-how-can-ai-help\/\" style=\"display:block;\">         \n            <img loading=\"lazy\" decoding=\"async\" src=\"https:\/\/www.europatrad.eu\/wp-content\/uploads\/2024\/06\/shutterstock-1747789514-768x512.jpg\"  src=\"https:\/\/www.europatrad.eu\/wp-content\/uploads\/2024\/06\/shutterstock-1747789514-768x512.jpg\" alt=\"Traduction fiches techniques\" width=\"768\" height=\"512\"> \n        \t\n        <div class=\"ue_pos_carousel_image_overlay\"><\/div>\n    <\/a>      <\/div>\n  \n  \n    <div class=\"uc_image_carousel_content\" >\n        <div>\n          \n          \n                  \n          \n          \n          \n        <a href=\"https:\/\/www.europatrad.eu\/en\/translating-your-technical-data-sheets-how-can-ai-help\/\"><div class=\"uc_post_title\">Translating your technical data sheets: how can AI help?<\/div><\/a>        \n          \n          \n         \n         <div class=\"ue-meta-data\">\n                        \n                        \n            \n                        \n                        \n                       \n               \n\n            \n          <\/div> \n          \n          \n          \n          \n          \n                \n        <\/div>\n    \n          <\/div>\n  <\/div>\n<div class=\"uc_image_carousel_container_holder uc_carousel_item ue-item\">\n  \n    <div class=\"uc_image_carousel_placeholder\">\n        <a href=\"https:\/\/www.europatrad.eu\/en\/website-translation-the-importance-of-effective-collaboration-between-translation-agencies-and-digital-agencies\/\" style=\"display:block;\">         \n            <img loading=\"lazy\" decoding=\"async\" src=\"https:\/\/www.europatrad.eu\/wp-content\/uploads\/2024\/04\/agence-web-et-agence-de-traduction-comment-collaborer-768x512.jpg\"  src=\"https:\/\/www.europatrad.eu\/wp-content\/uploads\/2024\/04\/agence-web-et-agence-de-traduction-comment-collaborer-768x512.jpg\" alt=\"Traduction site web\" width=\"768\" height=\"512\"> \n        \t\n        <div class=\"ue_pos_carousel_image_overlay\"><\/div>\n    <\/a>      <\/div>\n  \n  \n    <div class=\"uc_image_carousel_content\" >\n        <div>\n          \n          \n                  \n          \n          \n          \n        <a href=\"https:\/\/www.europatrad.eu\/en\/website-translation-the-importance-of-effective-collaboration-between-translation-agencies-and-digital-agencies\/\"><div class=\"uc_post_title\">Website translation: the importance of effective collaboration between translation agencies and digital agencies<\/div><\/a>        \n          \n          \n         \n         <div class=\"ue-meta-data\">\n                        \n                        \n            \n                        \n                        \n                       \n               \n\n            \n          <\/div> \n          \n          \n          \n          \n          \n                \n        <\/div>\n    \n          <\/div>\n  <\/div>\n<div class=\"uc_image_carousel_container_holder uc_carousel_item ue-item\">\n  \n    <div class=\"uc_image_carousel_placeholder\">\n        <a href=\"https:\/\/www.europatrad.eu\/en\/translation-in-the-service-of-user-experience-ux\/\" style=\"display:block;\">         \n            <img loading=\"lazy\" decoding=\"async\" src=\"https:\/\/www.europatrad.eu\/wp-content\/uploads\/2024\/03\/le-role-de-la-traduction-au-service-de-lexperience-utilisateur-768x768.jpg\"  src=\"https:\/\/www.europatrad.eu\/wp-content\/uploads\/2024\/03\/le-role-de-la-traduction-au-service-de-lexperience-utilisateur-768x768.jpg\" alt=\"Traduction UX\" width=\"768\" height=\"768\"> \n        \t\n        <div class=\"ue_pos_carousel_image_overlay\"><\/div>\n    <\/a>      <\/div>\n  \n  \n    <div class=\"uc_image_carousel_content\" >\n        <div>\n          \n          \n                  \n          \n          \n          \n        <a href=\"https:\/\/www.europatrad.eu\/en\/translation-in-the-service-of-user-experience-ux\/\"><div class=\"uc_post_title\">Translation in the service of user experience (UX)<\/div><\/a>        \n          \n          \n         \n         <div class=\"ue-meta-data\">\n                        \n                        \n            \n                        \n                        \n                       \n               \n\n            \n          <\/div> \n          \n          \n          \n          \n          \n                \n        <\/div>\n    \n          <\/div>\n  <\/div>\n<div class=\"uc_image_carousel_container_holder uc_carousel_item ue-item\">\n  \n    <div class=\"uc_image_carousel_placeholder\">\n        <a href=\"https:\/\/www.europatrad.eu\/en\/seo-translation-from-content-adaptation-to-performance\/\" style=\"display:block;\">         \n            <img loading=\"lazy\" decoding=\"async\" src=\"https:\/\/www.europatrad.eu\/wp-content\/uploads\/2024\/03\/shutterstock-1995985889-768x432.jpg\"  src=\"https:\/\/www.europatrad.eu\/wp-content\/uploads\/2024\/03\/shutterstock-1995985889-768x432.jpg\" alt=\"traduction SEO\" width=\"768\" height=\"432\"> \n        \t\n        <div class=\"ue_pos_carousel_image_overlay\"><\/div>\n    <\/a>      <\/div>\n  \n  \n    <div class=\"uc_image_carousel_content\" >\n        <div>\n          \n          \n                  \n          \n          \n          \n        <a href=\"https:\/\/www.europatrad.eu\/en\/seo-translation-from-content-adaptation-to-performance\/\"><div class=\"uc_post_title\">SEO translation: from content adaptation to performance<\/div><\/a>        \n          \n          \n         \n         <div class=\"ue-meta-data\">\n                        \n                        \n            \n                        \n                        \n                       \n               \n\n            \n          <\/div> \n          \n          \n          \n          \n          \n                \n        <\/div>\n    \n          <\/div>\n  <\/div>\n\n   <\/div>\t\n<\/div>\n\n\n<!-- end Post Carousel -->\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-790074e elementor-align-center btn_border_color1 elementor-widget elementor-widget-button\" data-id=\"790074e\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"button.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<div class=\"elementor-button-wrapper\">\n\t\t\t\t\t<a class=\"elementor-button elementor-button-link elementor-size-sm\" href=\"https:\/\/www.europatrad.eu\/en\/blog-en\/\">\n\t\t\t\t\t\t<span class=\"elementor-button-content-wrapper\">\n\t\t\t\t\t\t<span class=\"elementor-button-icon\">\n\t\t\t\t<i aria-hidden=\"true\" class=\"fas fa-angle-right\"><\/i>\t\t\t<\/span>\n\t\t\t\t\t\t\t\t\t<span class=\"elementor-button-text\">SEE ALL OUR TESTIMONIALS<\/span>\n\t\t\t\t\t<\/span>\n\t\t\t\t\t<\/a>\n\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t","protected":false},"excerpt":{"rendered":"<p>Retail translation: Key issues, challenges and solutions for a successful international expansion Retail The retail sector has undergone a major transformation over the past 20 years. Today, shopping journeys are omnichannel, multicultural and multilingual. To reach their customers wherever they are, brands need to think globally whilst speaking locally. In this context, retail translation has [&hellip;]<\/p>\n","protected":false},"author":13,"featured_media":16024,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"inline_featured_image":false,"footnotes":""},"categories":[36],"tags":[],"class_list":["post-18167","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-blog-en"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.3 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Retail translation: the keys to international success<\/title>\n<meta name=\"description\" content=\"Localisation, SEO, customer experience: our tips for successful retail translation and boosting your international performance.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" 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