{"id":18186,"date":"2024-04-12T14:11:18","date_gmt":"2024-04-12T12:11:18","guid":{"rendered":"https:\/\/www.europatrad.eu\/website-translation-the-importance-of-effective-collaboration-between-translation-agencies-and-digital-agencies\/"},"modified":"2026-04-09T16:25:01","modified_gmt":"2026-04-09T14:25:01","slug":"website-translation-the-importance-of-effective-collaboration-between-translation-agencies-and-digital-agencies","status":"publish","type":"post","link":"https:\/\/www.europatrad.eu\/en\/website-translation-the-importance-of-effective-collaboration-between-translation-agencies-and-digital-agencies\/","title":{"rendered":"Website translation: the importance of effective collaboration between translation agencies and digital agencies"},"content":{"rendered":"\t\t<div data-elementor-type=\"wp-post\" data-elementor-id=\"18186\" class=\"elementor elementor-18186 elementor-13265\" data-elementor-post-type=\"post\">\n\t\t\t\t<div class=\"elementor-element elementor-element-22d7230 ban_inte_actu e-flex e-con-boxed e-con e-parent\" data-id=\"22d7230\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t<div class=\"elementor-element elementor-element-1a1ddf2 e-flex e-con-boxed e-con e-child\" data-id=\"1a1ddf2\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-13a90a5 ban_titre elementor-widget elementor-widget-heading\" data-id=\"13a90a5\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h1 class=\"elementor-heading-title elementor-size-default\"><span style=\"color : white\">Website translation: the importance of effective collaboration between translation agencies and digital agencies<\/span><\/h1>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-7b14a0e elementor-align-left elementor-widget elementor-widget-post-info\" data-id=\"7b14a0e\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"post-info.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<ul class=\"elementor-inline-items elementor-icon-list-items elementor-post-info\">\n\t\t\t\t\t\t\t\t<li class=\"elementor-icon-list-item elementor-repeater-item-0260ae0 elementor-inline-item\" itemprop=\"datePublished\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-icon-list-text elementor-post-info__item elementor-post-info__item--type-date\">\n\t\t\t\t\t\t\t\t\t\t<time>12 April 2024<\/time>\t\t\t\t\t<\/span>\n\t\t\t\t\t\t\t\t<\/li>\n\t\t\t\t<\/ul>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-9c090fe e-flex e-con-boxed e-con e-parent\" data-id=\"9c090fe\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-d37ed43 elementor-widget elementor-widget-text-editor\" data-id=\"d37ed43\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>Are you thinking of <span class=\"txt_600\">having your website translated<\/span>, with your <span class=\"txt_600\">translation agency<\/span> and your <span class=\"txt_600\">web design agency<\/span> working closely together?<\/p>\n<p>If that\u2019s the case, this article is just for you! \ud83d\ude42<\/p>\n<p>Let\u2019s start with a bit of storytelling, using a fictional story to illustrate the importance of effective collaboration between these two key players in your project.<\/p>\n<p>Next, we\u2019ll walk you through the <span class=\"txt_600\">best practices for a successful <a href=\"https:\/\/www.europatrad.eu\/en\/website-translation-and-seo\/\">website translation<\/a>project<\/span>, step by step.<\/p>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-e5660b5 e-flex e-con-boxed e-con e-child\" data-id=\"e5660b5\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-ef917bb elementor-toc--minimized-on-tablet elementor-widget elementor-widget-table-of-contents\" data-id=\"ef917bb\" data-element_type=\"widget\" data-e-type=\"widget\" data-settings=\"{&quot;headings_by_tags&quot;:[&quot;h2&quot;,&quot;h3&quot;],&quot;exclude_headings_by_selector&quot;:[],&quot;marker_view&quot;:&quot;bullets&quot;,&quot;icon&quot;:{&quot;value&quot;:&quot;material-icons md-arrow_forward_ios&quot;,&quot;library&quot;:&quot;material-design-icons&quot;},&quot;min_height&quot;:{&quot;unit&quot;:&quot;px&quot;,&quot;size&quot;:0,&quot;sizes&quot;:[]},&quot;no_headings_message&quot;:&quot;No headings were found on this page.&quot;,&quot;minimize_box&quot;:&quot;yes&quot;,&quot;minimized_on&quot;:&quot;tablet&quot;,&quot;hierarchical_view&quot;:&quot;yes&quot;,&quot;min_height_widescreen&quot;:{&quot;unit&quot;:&quot;px&quot;,&quot;size&quot;:&quot;&quot;,&quot;sizes&quot;:[]},&quot;min_height_tablet_extra&quot;:{&quot;unit&quot;:&quot;px&quot;,&quot;size&quot;:&quot;&quot;,&quot;sizes&quot;:[]},&quot;min_height_tablet&quot;:{&quot;unit&quot;:&quot;px&quot;,&quot;size&quot;:&quot;&quot;,&quot;sizes&quot;:[]},&quot;min_height_mobile_extra&quot;:{&quot;unit&quot;:&quot;px&quot;,&quot;size&quot;:&quot;&quot;,&quot;sizes&quot;:[]},&quot;min_height_mobile&quot;:{&quot;unit&quot;:&quot;px&quot;,&quot;size&quot;:&quot;&quot;,&quot;sizes&quot;:[]}}\" data-widget_type=\"table-of-contents.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<div class=\"elementor-toc__header\">\n\t\t\t\t\t\t<div class=\"elementor-toc__header-title\">\n\t\t\t\t<b>CONTENTS<\/b>\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t\t<div class=\"elementor-toc__toggle-button elementor-toc__toggle-button--expand\" role=\"button\" tabindex=\"0\" aria-controls=\"elementor-toc__ef917bb\" aria-expanded=\"true\" aria-label=\"Open table of contents\"><i aria-hidden=\"true\" class=\"fas fa-chevron-down\"><\/i><\/div>\n\t\t\t\t<div class=\"elementor-toc__toggle-button elementor-toc__toggle-button--collapse\" role=\"button\" tabindex=\"0\" aria-controls=\"elementor-toc__ef917bb\" aria-expanded=\"true\" aria-label=\"Close table of contents\"><i aria-hidden=\"true\" class=\"fas fa-chevron-up\"><\/i><\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<div id=\"elementor-toc__ef917bb\" class=\"elementor-toc__body\">\n\t\t\t<div class=\"elementor-toc__spinner-container\">\n\t\t\t\t<i class=\"elementor-toc__spinner eicon-animation-spin eicon-loading\" aria-hidden=\"true\"><\/i>\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-3201be8 e-flex e-con-boxed e-con e-parent\" data-id=\"3201be8\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-5a0726d titre_3 elementor-widget elementor-widget-heading\" data-id=\"5a0726d\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Translation of a website and related brochures<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-f984cc2 titre_3 elementor-widget elementor-widget-heading\" data-id=\"f984cc2\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h3 class=\"elementor-heading-title elementor-size-default\">The background: a translation project that was poorly planned\n<\/h3>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-b1a945b elementor-widget elementor-widget-text-editor\" data-id=\"b1a945b\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>For this simulation exercise, we are using a <span class=\"txt_600\">fictitious company<\/span>, Design de R\u00eaves. His team was very proud of their new website. With its sleek design, intuitive navigation and rich content, the stars were aligned for <span class=\"txt_600\">winning over the French market<\/span>. In fact, it was designed and built specifically for France.<\/p>\n<p>But the company\u2019s ambitions did not stop there, as it was aiming for <span class=\"txt_600\">international expansion<\/span>.<\/p>\n<p>Problem: the managers of our fictional company <span class=\"txt_600\">failed to plan for the site\u2019s location<\/span> and only considered potential solutions at a late stage.  <span class=\"txt_600\">AI translation<\/span> seemed like an attractive option: simple, fast, inexpensive and even already available through the CMS used for the company\u2019s website.<\/p>\n<p>But coming to terms with reality proved difficult. The translations produced using these tools were<span class=\"txt_600\"> riddled with errors<\/span>, the <span class=\"txt_600\">style lacked any sense of naturalness<\/span> and the site\u2019s <span class=\"txt_600\">SEO<\/span> suffered as a result. Worse still, the content was <span class=\"txt_600\">not tailored to the different target cultures<\/span>, which led to misunderstandings and frustration among foreign clients and partners.<\/p>\n<p>The<span class=\"txt_600\">web agency<\/span> Design de R\u00eaves, unaccustomed to the demands of internationalisation and localisation, <span class=\"txt_600\">found itself<\/span> quickly <span class=\"txt_600\">at a loss<\/span> when faced with the challenges.<\/p>\n<p>However, the company\u2019s management had expected to have their website translated into several languages very quickly, as the French version was already available.<\/p>\n<p>They therefore decided to <span class=\"txt_600\">call on colleagues who \u201cknew the language\u201d<\/span>, which resulted in a great deal of wasted time, frustration, and a website that remained available only in French for several months\u2026<\/p>\n<p><span class=\"txt_600\">In conclusion, this was an ambitious project that turned into a disaster!<\/span><\/p>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-f173b6f titre_3 elementor-widget elementor-widget-heading\" data-id=\"f173b6f\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h3 class=\"elementor-heading-title elementor-size-default\">Common issues encountered during a website translation project<\/h3>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-011da89 elementor-widget elementor-widget-text-editor\" data-id=\"011da89\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>As you can see, a number of issues can arise during website translation projects\u2026 Here are <span class=\"txt_600\">some key questions to bear in mind<\/span> :<\/p>\n<ul>\n<li>How can you <span class=\"txt_600\">manage frequent updates to the content of a multilingual website<\/span> ?<\/li>\n<li>Which <span class=\"txt_600\">plugins<\/span> and <span class=\"txt_600\">applications<\/span> should you choose to ensure their <span class=\"txt_600\">technical and functional compatibility with multilingual functionality<\/span> ?<\/li>\n<li>Which strategic technical choice should be made? Should we develop multiple websites (one per language) or a single, multilingual website?<\/li>\n<li>How should we <span class=\"txt_600\">handle the translation of content that is not readily visible<\/span>, such as<span class=\"txt_600\"> metadata or content hidden<\/span> within the code? (error messages, notifications, emails sent after a form has been completed, etc.)<\/li>\n<li>How should we manage the <span class=\"txt_600\">website\u2019s SEO strategy<\/span>, including its different languages and target markets? What are the objectives of this SEO strategy?<\/li>\n<\/ul>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-755198a elementor-widget elementor-widget-text-editor\" data-id=\"755198a\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p><span class=\"txt_600\">A major economic challenge!<\/span><\/p>\n<p>Translating your website can be crucial to the growth of your business.<\/p>\n<p>According to a survey by DeepL, <span class=\"txt_600\">75% of respondents say that localised content significantly increases their engagement with a website<\/span>.<\/p>\n<p>And according to a study by CSA Research, 4 out of 10 people would not buy products or services presented in a language other than their own!<\/p>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-9c190cc titre_3 elementor-widget elementor-widget-heading\" data-id=\"9c190cc\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h3 class=\"elementor-heading-title elementor-size-default\">The lessons to be learnt from this story<\/h3>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-63ef25f elementor-widget elementor-widget-text-editor\" data-id=\"63ef25f\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>The aim of this fictional story is to highlight the key factors for the success of a website translation project:<\/p>\n<ul>\n<li><span class=\"txt_600\">Don\u2019t underestimate the importance of localisation<\/span>. Translation is much more than simply \u2018converting\u2019 words from one language to another. The aim is to adapt the content to a new culture and make it accessible to a specific target audience.<\/li>\n<li><span class=\"txt_600\">Invest in professional and experienced website translators<\/span>. The quality of translations is essential to the success of a multilingual website.<\/li>\n<li><span class=\"txt_600\">Plan and budget for localisation from the outset<\/span>. Localisation is not just an option; it must be integrated into the website development process from the outset.<\/li>\n<li><span class=\"txt_600\">Establish clear and effective communication between the web agency and the translation agency<\/span>. This ensures a better understanding of each party\u2019s needs and expectations.<\/li>\n<\/ul>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-b3571c9 titre_3 elementor-widget elementor-widget-heading\" data-id=\"b3571c9\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">How can you ensure your website translation is a success?<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-b8d032d elementor-widget elementor-widget-text-editor\" data-id=\"b8d032d\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>To avoid the disappointment of ending up with a bogus company, as mentioned in the previous section, follow this guide!<\/p>\n<p>Here are the <span class=\"txt_600\">key steps to ensure a smooth collaboration between your web development agency and a translation agency<\/span>, such as EuropaTrad.<\/p>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-f683547 titre_3 elementor-widget elementor-widget-heading\" data-id=\"f683547\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h3 class=\"elementor-heading-title elementor-size-default\">Set clear objectives<\/h3>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-2fdbb3d elementor-widget elementor-widget-text-editor\" data-id=\"2fdbb3d\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>The first step is to <span class=\"txt_600\">define the roles and responsibilities of each party<\/span>.<\/p>\n<p>The division of roles and decision-making processes during the project must be clearly defined. For example, you need to decide which agency will be responsible for testing the website in each language.<\/p>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-eab1906 titre_3 elementor-widget elementor-widget-heading\" data-id=\"eab1906\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h3 class=\"elementor-heading-title elementor-size-default\">Plan the project<\/h3>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-f1c9866 elementor-widget elementor-widget-text-editor\" data-id=\"f1c9866\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>To avoid the project schedule running over time, you should also <span class=\"txt_600\">set up a shared schedule between the two agencies<\/span>, outlining the stages, deadlines and expected deliverables.<\/p>\n<p>Ideally, you should <span class=\"txt_600\">schedule regular meetings<\/span> to address any issues, find solutions and discuss the progress made.<\/p>\n<p>Planning the translation of your website is one of the keys to keeping your deadlines and budget under control. Your <a href=\"https:\/\/www.europatrad.eu\/en\/multilingual-translation\/\"><span class=\"txt_color1\" style=\"text-decoration: underline;\"><span class=\"txt_600\">multilingual translation<\/span><\/span><\/a> agency can put its experience to work for you to make this task easier!<\/p>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-cf7bbd0 titre_3 elementor-widget elementor-widget-heading\" data-id=\"cf7bbd0\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h3 class=\"elementor-heading-title elementor-size-default\">Making the right technical choices<\/h3>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-14ace5d elementor-widget elementor-widget-text-editor\" data-id=\"14ace5d\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>In addition to the aspects relating to <a href=\"https:\/\/www.europatrad.eu\/en\/marketing-communication-translation\/\"><span class=\"txt_color1\" style=\"text-decoration: underline;\"><span class=\"txt_600\">marketing in translation<\/span><\/span><\/a>, it is also important to <span class=\"txt_600\">make the right initial technical choices when developing the website<\/span>, as these have a major impact on how easily translated content can be managed and integrated.<\/p>\n<p>The digital agency and the translation agency must agree on:<\/p>\n<ul>\n<li> <span class=\"txt_600\">file formats<span style=\"font-weight: normal;\"> :<\/span> <\/span>XLIFF, HTML, JSON, etc.;<\/li>\n<li>and the <span class=\"txt_600\">tools<\/span> : Which CMS should I use? Which plugin makes it easier to integrate translations, for example <span class=\"txt_color1\" style=\"text-decoration: underline;\"><span class=\"txt_600\"><a href=\"https:\/\/www.europatrad.eu\/en\/website-translation-and-seo\/translating-wp-sites-multilingual-wp\/\">WPML<\/a><\/span><\/span> ? etc.<\/li>\n<\/ul>\n<p>These tools are used throughout the project to ensure consistency and streamline processes.<\/p>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-ab7d0ee titre_3 elementor-widget elementor-widget-heading\" data-id=\"ab7d0ee\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h3 class=\"elementor-heading-title elementor-size-default\">Plan ahead and keep your budget under control<\/h3>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-4a4b93e elementor-widget elementor-widget-text-editor\" data-id=\"4a4b93e\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>The  <span class=\"txt_600\">TO TRANSLATION.<\/span>  of your website varies depending on the  <span class=\"txt_600\">amount of content<\/span>, but also depending on the  <span class=\"txt_600\">translation quality<\/span>  (adapted according to the importance of the content), and the  <span class=\"txt_600\">ease of integration and validation of integrations<\/span>  on the website thanks to the technical choices that have been made.<\/p>\n<p>It is important to discuss and<span class=\"txt_600\">agree on budgets with your translation agency right from the start of the project<\/span>, even several months before the final content is ready.<\/p>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-0fcde3d titre_3 elementor-widget elementor-widget-heading\" data-id=\"0fcde3d\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h3 class=\"elementor-heading-title elementor-size-default\">Testing upstream and downstream<\/h3>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-6205fa4 elementor-widget elementor-widget-text-editor\" data-id=\"6205fa4\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>Before you start building the website, it is worth checking the <span class=\"txt_600\">technical compatibility of the tools you have chosen<\/span>. There\u2019s no point in building your website from scratch, only to realise you have to start all over again!<\/p>\n<p>Next, you need to <span class=\"txt_600\">trust the technical choices that have been made<\/span> : they have been tested.<\/p>\n<p>Finally, to ensure the high standard of quality expected, testing must be carried out at the end of the process.  <\/p>\n<p>The tests must cover:<\/p>\n<ul>\n<li>the <span class=\"txt_600\">website features<\/span> ;<\/li>\n<li> <span class=\"txt_600\">texts<\/span> : linguistic quality and cultural appropriateness;<\/li>\n<li>and <span class=\"txt_600\">compatibility with the various devices and browsers<\/span> used by your target audience.<\/li>\n<\/ul>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-b59843e titre_3 elementor-widget elementor-widget-heading\" data-id=\"b59843e\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Work with EuropaTrad on your website translation<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-e2cc0ae elementor-widget elementor-widget-text-editor\" data-id=\"e2cc0ae\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>Given all these challenges, working with a localisation agency is essential.<\/p>\n<p><span class=\"txt_600\">EuropaTrad, a translation agency based in Lyon, is here to help<\/span>.<\/p>\n<p>As well as implementing <span class=\"txt_600\">best practices right from the start of a translation project<\/span>, we are also regularly called upon to step in and \u2018rescue\u2019 a project that is already underway. It\u2019s even possible for the <a href=\"https:\/\/www.europatrad.eu\/en\/retail-translation\/e-commerce-translation\/\"><span class=\"txt_color1\" style=\"text-decoration: underline;\"><span class=\"txt_600\">translation of complex e-commerce websites<\/span><\/span><\/a> !<\/p>\n<p>Our team <span class=\"txt_600\">goes beyond translation services<\/span>, thanks to our skilled translators. In fact, <span class=\"txt_600\">our project managers have a thorough understanding of the world of the web and SEO<\/span>. We speak the same language and share the same practices as web agencies.<\/p>\n<p><span class=\"txt_600\">Depending on your budget<\/span>, we use innovative solutions that combine <span class=\"txt_600\">AI translation<\/span> with <span class=\"txt_600\">translation and proofreading carried out by professional translators<\/span>.<\/p>\n<p>And to ensure that the budget you allocate to translating your website delivers the best possible return on investment, we guarantee that <span class=\"txt_600\">your website will convey your message perfectly<\/span>, tailored to each target audience, in every language!<\/p>\n<p>Finally, <span class=\"txt_600\">we are used to working closely with web development agencies<\/span>. You can therefore count on us to work closely with your web agency.<\/p>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-631c077 e-flex e-con-boxed e-con e-parent\" data-id=\"631c077\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t<div class=\"elementor-element elementor-element-1ab38ba e-con-full filtre80prc filtre80prc_noir e-flex e-con e-child\" data-id=\"1ab38ba\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t<div class=\"elementor-element elementor-element-37eb4e9 e-flex e-con-boxed e-con e-child\" data-id=\"37eb4e9\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-63273c9 titre_bloc_contact txt_blanc elementor-widget elementor-widget-heading\" data-id=\"63273c9\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h4 class=\"elementor-heading-title elementor-size-default\">What are your language projects?<br \/>Let us know!<\/h4>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-bf4ab1d e-con-full blocs_all_btn_center e-flex e-con e-child\" data-id=\"bf4ab1d\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-631de77 btn_color1 elementor-widget__width-initial elementor-widget elementor-widget-button\" data-id=\"631de77\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"button.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<div class=\"elementor-button-wrapper\">\n\t\t\t\t\t<a class=\"elementor-button elementor-button-link elementor-size-sm\" href=\"https:\/\/outlook.office365.com\/owa\/calendar\/GallePLASENCIAResponsableCommercialeEuropaTrad1@europatrad.eu\/bookings\/\">\n\t\t\t\t\t\t<span class=\"elementor-button-content-wrapper\">\n\t\t\t\t\t\t<span class=\"elementor-button-icon\">\n\t\t\t\t<svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" id=\"uuid-f0ed4996-9b27-4c4c-9164-482718cd258f\" viewBox=\"0 0 11.79 17.87\"><path id=\"uuid-4fad5240-6ed6-4f61-ab86-113eb4d04834\" d=\"m3.63,17.48c-.54.53-1.4.53-1.93,0l-1.29-1.26c-.52-.5-.54-1.33-.04-1.86.01-.01.03-.03.04-.04l5.5-5.39L.4,3.55c-.52-.5-.54-1.33-.04-1.86.01-.01.02-.02.04-.04L1.69.39C2.23-.13,3.09-.13,3.63.39l7.76,7.59c.53.5.55,1.34.04,1.86-.01.01-.02.02-.03.04l-7.77,7.59Z\"><\/path><\/svg>\t\t\t<\/span>\n\t\t\t\t\t\t\t\t\t<span class=\"elementor-button-text\">Your personalised support<\/span>\n\t\t\t\t\t<\/span>\n\t\t\t\t\t<\/a>\n\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-a252d35 e-flex e-con-boxed e-con e-parent\" data-id=\"a252d35\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-bd7413a home_actu elementor-widget elementor-widget-ucaddon_post_carousel\" data-id=\"bd7413a\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"ucaddon_post_carousel.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\n<!-- start Post Carousel -->\n\t\t<link id='font-awesome-css' href='https:\/\/www.europatrad.eu\/wp-content\/plugins\/unlimited-elements-for-elementor-premium\/assets_libraries\/font-awesome6\/fontawesome-all.min.css' type='text\/css' rel='stylesheet' >\n\t\t<link id='font-awesome-4-shim-css' href='https:\/\/www.europatrad.eu\/wp-content\/plugins\/unlimited-elements-for-elementor-premium\/assets_libraries\/font-awesome6\/fontawesome-v4-shims.min.css' type='text\/css' rel='stylesheet' >\n\t\t<link id='owl-carousel-css' href='https:\/\/www.europatrad.eu\/wp-content\/plugins\/unlimited-elements-for-elementor-premium\/assets_libraries\/owl-carousel-new\/assets\/owl.carousel.css' type='text\/css' rel='stylesheet' >\n\t\t<link id='lity-css' href='https:\/\/www.europatrad.eu\/wp-content\/plugins\/unlimited-elements-for-elementor-premium\/assets_libraries\/lity\/lity.min.css' type='text\/css' rel='stylesheet' >\n\n<style>\/* widget: Post Carousel *\/\n\n#uc_post_carousel_elementor_bd7413a *{\n  box-sizing:border-box;\n}\n#uc_post_carousel_elementor_bd7413a{\n  position:relative;\n}\n.uc_post_title{\n  font-size:21px;\n}\n\n#uc_post_carousel_elementor_bd7413a .ue-item\n{\n  transition:0.3s;\n}\n\n#uc_post_carousel_elementor_bd7413a .uc_image_carousel_placeholder\n{\n  position:relative;\n}\n\n#uc_post_carousel_elementor_bd7413a .ue_pos_carousel_image_overlay\n{\n  position:absolute;\n  top:0;\n  bottom:0;\n  left:0;\n  right:0;\n  transition:0.3s;\n}\n\n#uc_post_carousel_elementor_bd7413a .uc_carousel_item\n{\n  overflow:hidden;\n}\n\n#uc_post_carousel_elementor_bd7413a .owl-nav .owl-prev{\n    position:absolute;\n    display:inline-block;\n    text-align:center;\n}\n#uc_post_carousel_elementor_bd7413a .owl-nav .owl-next{\n  position:absolute;\n  display:inline-block;\n  text-align:center;\n}\n\n\n#uc_post_carousel_elementor_bd7413a .owl-dots {\noverflow:hidden;\ndisplay:none !important;\n}\n\n#uc_post_carousel_elementor_bd7413a .owl-dot {\nborder-radius:50%;\ndisplay:inline-block;\n}\n\n\n\n#uc_post_carousel_elementor_bd7413a .uc_more_btn{\n\n  display:inline-block;\n  text-align:center;\n  text-decoration:none;\n}  \n\n#uc_post_carousel_elementor_bd7413a .uc_image_carousel_placeholder img\n{\n  display:block;\n  width:100%;\n}\n\n#uc_post_carousel_elementor_bd7413a .uc_image_carousel_content \n{\n  display:flex;\n  flex-direction:column;\n}\n\n\n\t\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n#uc_post_carousel_elementor_bd7413a .ue-meta-data\n{\n  \n  display:flex;\n  flex-wrap: wrap;\n  line-height:1em;\n}\n\n#uc_post_carousel_elementor_bd7413a .ue-grid-item-meta-data\n{\n      display:inline-flex;\n      align-items:center;\n}\n\n.ue-grid-item-meta-data\n{\n  font-size:12px;\n}\n\n#uc_post_carousel_elementor_bd7413a .ue-grid-item-meta-data-icon\n{\n  line-height:1em;\n}\n\n#uc_post_carousel_elementor_bd7413a .ue-grid-item-meta-data-icon svg\n{\n  width:1em;\n  height:1em;\n}\n\n#uc_post_carousel_elementor_bd7413a .ue-debug-meta\n{\n  padding:10px;\n  border:1px solid red;\n  position:relative;\n  line-height:1.5em;\n  font-size:11px;\n  width:100%;\n}\n\n<\/style>\n\n<div class=\"uc_overlay_image_carousel\">\n   <div class=\"uc_carousel owl-carousel owl-theme uc-items-wrapper \" data-custom-sethtml=\"true\"  data-id=\"\" id=\"uc_post_carousel_elementor_bd7413a\" >\n   \t\t<div class=\"uc_image_carousel_container_holder uc_carousel_item ue-item\">\n  \n    <div class=\"uc_image_carousel_placeholder\">\n        <a href=\"https:\/\/www.europatrad.eu\/en\/translation-in-the-service-of-user-experience-ux\/\" style=\"display:block;\">         \n            <img fetchpriority=\"high\" decoding=\"async\" src=\"https:\/\/www.europatrad.eu\/wp-content\/uploads\/2024\/03\/le-role-de-la-traduction-au-service-de-lexperience-utilisateur-768x768.jpg\"  src=\"https:\/\/www.europatrad.eu\/wp-content\/uploads\/2024\/03\/le-role-de-la-traduction-au-service-de-lexperience-utilisateur-768x768.jpg\" alt=\"Traduction UX\" width=\"768\" height=\"768\"> \n        \t\n        <div class=\"ue_pos_carousel_image_overlay\"><\/div>\n    <\/a>      <\/div>\n  \n  \n    <div class=\"uc_image_carousel_content\" >\n        <div>\n          \n          \n                  \n          \n          \n          \n        <a href=\"https:\/\/www.europatrad.eu\/en\/translation-in-the-service-of-user-experience-ux\/\"><div class=\"uc_post_title\">Translation in the service of user experience (UX)<\/div><\/a>        \n          \n          \n         \n         <div class=\"ue-meta-data\">\n                        \n                        \n            \n                        \n                        \n                       \n               \n\n            \n          <\/div> \n          \n          \n          \n          \n          \n                \n        <\/div>\n    \n          <\/div>\n  <\/div>\n<div class=\"uc_image_carousel_container_holder uc_carousel_item ue-item\">\n  \n    <div class=\"uc_image_carousel_placeholder\">\n        <a href=\"https:\/\/www.europatrad.eu\/en\/seo-translation-from-content-adaptation-to-performance\/\" style=\"display:block;\">         \n            <img decoding=\"async\" src=\"https:\/\/www.europatrad.eu\/wp-content\/uploads\/2024\/03\/shutterstock-1995985889-768x432.jpg\"  src=\"https:\/\/www.europatrad.eu\/wp-content\/uploads\/2024\/03\/shutterstock-1995985889-768x432.jpg\" alt=\"traduction SEO\" width=\"768\" height=\"432\"> \n        \t\n        <div class=\"ue_pos_carousel_image_overlay\"><\/div>\n    <\/a>      <\/div>\n  \n  \n    <div class=\"uc_image_carousel_content\" >\n        <div>\n          \n          \n                  \n          \n          \n          \n        <a href=\"https:\/\/www.europatrad.eu\/en\/seo-translation-from-content-adaptation-to-performance\/\"><div class=\"uc_post_title\">SEO translation: from content adaptation to performance<\/div><\/a>        \n          \n          \n         \n         <div class=\"ue-meta-data\">\n                        \n                        \n            \n                        \n                        \n                       \n               \n\n            \n          <\/div> \n          \n          \n          \n          \n          \n                \n        <\/div>\n    \n          <\/div>\n  <\/div>\n<div class=\"uc_image_carousel_container_holder uc_carousel_item ue-item\">\n  \n    <div class=\"uc_image_carousel_placeholder\">\n        <a href=\"https:\/\/www.europatrad.eu\/en\/boost-your-visibility-and-turnover-with-a-full-translation-of-your-website\/\" style=\"display:block;\">                    <img decoding=\"async\" src=\"https:\/\/www.europatrad.eu\/wp-content\/uploads\/ac_assets\/post_carousel\/\/placeholder.jpg\"> \n        \t\n        <div class=\"ue_pos_carousel_image_overlay\"><\/div>\n    <\/a>      <\/div>\n  \n  \n    <div class=\"uc_image_carousel_content\" >\n        <div>\n          \n          \n                  \n          \n          \n          \n        <a href=\"https:\/\/www.europatrad.eu\/en\/boost-your-visibility-and-turnover-with-a-full-translation-of-your-website\/\"><div class=\"uc_post_title\">Boost your visibility and turnover with a full translation of your website<\/div><\/a>        \n          \n          \n         \n         <div class=\"ue-meta-data\">\n                        \n                        \n            \n                        \n                        \n                       \n               \n\n            \n          <\/div> \n          \n          \n          \n          \n          \n                \n        <\/div>\n    \n          <\/div>\n  <\/div>\n\n   <\/div>\t\n<\/div>\n\n\n<!-- end Post Carousel -->\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-0c2149a elementor-align-center btn_border_color1 elementor-widget elementor-widget-button\" data-id=\"0c2149a\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"button.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<div class=\"elementor-button-wrapper\">\n\t\t\t\t\t<a class=\"elementor-button elementor-button-link elementor-size-sm\" href=\"https:\/\/www.europatrad.eu\/en\/blog-en\/\">\n\t\t\t\t\t\t<span class=\"elementor-button-content-wrapper\">\n\t\t\t\t\t\t<span class=\"elementor-button-icon\">\n\t\t\t\t<i aria-hidden=\"true\" class=\"fas fa-angle-right\"><\/i>\t\t\t<\/span>\n\t\t\t\t\t\t\t\t\t<span class=\"elementor-button-text\">SEE ALL OUR TESTIMONIALS<\/span>\n\t\t\t\t\t<\/span>\n\t\t\t\t\t<\/a>\n\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t","protected":false},"excerpt":{"rendered":"<p>In this feature, discover the challenges involved in translating a website, and the importance of effective collaboration between a web agency and a translation agency.<\/p>\n","protected":false},"author":11,"featured_media":13382,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"inline_featured_image":false,"footnotes":""},"categories":[36],"tags":[166,167],"class_list":["post-18186","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-blog-en","tag-seo-translation","tag-website-translation"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.3 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Web agencies and translation agencies: how can they work together?<\/title>\n<meta name=\"description\" content=\"In this feature, discover the challenges involved in translating a website, and the importance of effective collaboration between a web agency and a translation agency.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, 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