{"id":18204,"date":"2025-03-03T14:45:04","date_gmt":"2025-03-03T13:45:04","guid":{"rendered":"https:\/\/www.europatrad.eu\/is-your-website-invisible-outside-the-uk-optimise-your-international-seo\/"},"modified":"2026-04-09T16:25:06","modified_gmt":"2026-04-09T14:25:06","slug":"is-your-website-invisible-outside-the-uk-optimise-your-international-seo","status":"publish","type":"post","link":"https:\/\/www.europatrad.eu\/en\/is-your-website-invisible-outside-the-uk-optimise-your-international-seo\/","title":{"rendered":"Is your website invisible outside the UK? Optimise your international SEO"},"content":{"rendered":"\t\t<div data-elementor-type=\"wp-post\" data-elementor-id=\"18204\" class=\"elementor elementor-18204 elementor-15694\" data-elementor-post-type=\"post\">\n\t\t\t\t<div class=\"elementor-element elementor-element-4171103 e-flex e-con-boxed e-con e-parent\" data-id=\"4171103\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t<div class=\"elementor-element elementor-element-267479d e-con-full e-flex e-con e-child\" data-id=\"267479d\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t<div class=\"elementor-element elementor-element-82eb099 e-con-full e-flex e-con e-child\" data-id=\"82eb099\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t<div class=\"elementor-element elementor-element-961124e titre_2_1ligne elementor-widget elementor-widget-heading\" data-id=\"961124e\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h1 class=\"elementor-heading-title elementor-size-default\">Is your website ready for translation?  <span>Optimise your international SEO  <\/span><\/h1>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-662fa0e elementor-align-left elementor-widget elementor-widget-post-info\" data-id=\"662fa0e\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"post-info.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<ul class=\"elementor-inline-items elementor-icon-list-items elementor-post-info\">\n\t\t\t\t\t\t\t\t<li class=\"elementor-icon-list-item elementor-repeater-item-0260ae0 elementor-inline-item\" itemprop=\"datePublished\">\n\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-icon-list-icon\">\n\t\t\t\t\t\t\t\t<i aria-hidden=\"true\" class=\"fas fa-calendar\"><\/i>\t\t\t\t\t\t\t<\/span>\n\t\t\t\t\t\t\t\t\t<span class=\"elementor-icon-list-text elementor-post-info__item elementor-post-info__item--type-date\">\n\t\t\t\t\t\t\t\t\t\t<time>3 March 2025<\/time>\t\t\t\t\t<\/span>\n\t\t\t\t\t\t\t\t<\/li>\n\t\t\t\t<\/ul>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-bc585c2 e-con-full e-flex e-con e-child\" data-id=\"bc585c2\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t<div class=\"elementor-element elementor-element-7af9668 elementor-align-center elementor-widget elementor-widget-button\" data-id=\"7af9668\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"button.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<div class=\"elementor-button-wrapper\">\n\t\t\t\t\t<a class=\"elementor-button elementor-button-link elementor-size-sm\" href=\"https:\/\/www.europatrad.eu\/en\/\">\n\t\t\t\t\t\t<span class=\"elementor-button-content-wrapper\">\n\t\t\t\t\t\t\t\t\t<span class=\"elementor-button-text\">language service provider<\/span>\n\t\t\t\t\t<\/span>\n\t\t\t\t\t<\/a>\n\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-7efde2d e-con-full e-flex e-con e-child\" data-id=\"7efde2d\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t<div class=\"elementor-element elementor-element-c43ddc9 elementor-widget elementor-widget-image\" data-id=\"c43ddc9\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img decoding=\"async\" src=\"https:\/\/www.europatrad.eu\/wp-content\/uploads\/elementor\/thumbs\/shutterstock-2281673815-r1se82fiyler5z2emfra9whk0dyb67m5y73nx6ckqg.jpg\" title=\"Bangkok.,Thailand.,Mar,29,2023:a,Woman,Is,Typing,On,Google,Search\" alt=\"SEO international\" loading=\"lazy\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-505e2df e-con-full e-flex e-con e-child\" data-id=\"505e2df\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t<div class=\"elementor-element elementor-element-571f63c e-con-full e-flex e-con e-child\" data-id=\"571f63c\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t<div class=\"elementor-element elementor-element-ac0eab5 elementor-widget elementor-widget-text-editor\" data-id=\"ac0eab5\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p><span data-contrast=\"auto\">Even if your website ranks well in France, that doesn\u2019t necessarily mean it does so elsewhere. International SEO helps you optimise your visibility on search engines and reach new audiences abroad. Every language and every market has its own search habits and cultural characteristics.  <\/span><span data-ccp-props=\"{\"> <\/span><\/p>\n<p><span data-contrast=\"auto\">Is this concept still a bit unclear to you, and would you like to learn more so that you can develop your own <\/span><b><span data-contrast=\"auto\">international SEO strategy?<\/span><\/b><span data-contrast=\"auto\"> This article is just for you!<\/span><\/p>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-1158e7d e-con-full e-flex e-con e-child\" data-id=\"1158e7d\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-64b871b elementor-toc--minimized-on-tablet elementor-widget elementor-widget-table-of-contents\" data-id=\"64b871b\" data-element_type=\"widget\" data-e-type=\"widget\" data-settings=\"{&quot;headings_by_tags&quot;:[&quot;h2&quot;,&quot;h3&quot;],&quot;marker_view&quot;:&quot;bullets&quot;,&quot;icon&quot;:{&quot;value&quot;:&quot;fas fa-angle-right&quot;,&quot;library&quot;:&quot;fa-solid&quot;},&quot;min_height&quot;:{&quot;unit&quot;:&quot;px&quot;,&quot;size&quot;:0,&quot;sizes&quot;:[]},&quot;no_headings_message&quot;:&quot;Aucun titre n\\u2019a \\u00e9t\\u00e9 trouv\\u00e9 sur cette page.&quot;,&quot;minimize_box&quot;:&quot;yes&quot;,&quot;minimized_on&quot;:&quot;tablet&quot;,&quot;hierarchical_view&quot;:&quot;yes&quot;,&quot;min_height_widescreen&quot;:{&quot;unit&quot;:&quot;px&quot;,&quot;size&quot;:&quot;&quot;,&quot;sizes&quot;:[]},&quot;min_height_tablet_extra&quot;:{&quot;unit&quot;:&quot;px&quot;,&quot;size&quot;:&quot;&quot;,&quot;sizes&quot;:[]},&quot;min_height_tablet&quot;:{&quot;unit&quot;:&quot;px&quot;,&quot;size&quot;:&quot;&quot;,&quot;sizes&quot;:[]},&quot;min_height_mobile_extra&quot;:{&quot;unit&quot;:&quot;px&quot;,&quot;size&quot;:&quot;&quot;,&quot;sizes&quot;:[]},&quot;min_height_mobile&quot;:{&quot;unit&quot;:&quot;px&quot;,&quot;size&quot;:&quot;&quot;,&quot;sizes&quot;:[]}}\" data-widget_type=\"table-of-contents.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<div class=\"elementor-toc__header\">\n\t\t\t\t\t\t<div class=\"elementor-toc__header-title\">\n\t\t\t\t<b>CONTENTS<\/b>\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t\t<div class=\"elementor-toc__toggle-button elementor-toc__toggle-button--expand\" role=\"button\" tabindex=\"0\" aria-controls=\"elementor-toc__64b871b\" aria-expanded=\"true\" aria-label=\"Open table of contents\"><i aria-hidden=\"true\" class=\"fas fa-chevron-down\"><\/i><\/div>\n\t\t\t\t<div class=\"elementor-toc__toggle-button elementor-toc__toggle-button--collapse\" role=\"button\" tabindex=\"0\" aria-controls=\"elementor-toc__64b871b\" aria-expanded=\"true\" aria-label=\"Close table of contents\"><i aria-hidden=\"true\" class=\"fas fa-chevron-up\"><\/i><\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<div id=\"elementor-toc__64b871b\" class=\"elementor-toc__body\">\n\t\t\t<div class=\"elementor-toc__spinner-container\">\n\t\t\t\t<i class=\"elementor-toc__spinner eicon-animation-spin eicon-loading\" aria-hidden=\"true\"><\/i>\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-559c704 titre_3 elementor-widget elementor-widget-heading\" data-id=\"559c704\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">What is international SEO?<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-a338184 titre_3 elementor-widget elementor-widget-heading\" data-id=\"a338184\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h3 class=\"elementor-heading-title elementor-size-default\">Definition of international SEO<\/h3>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-b1741e9 elementor-widget elementor-widget-text-editor\" data-id=\"b1741e9\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p><span data-contrast=\"auto\">International SEO involves <span class=\"TextRun Underlined SCXW18622366 BCX0\" lang=\"FR-FR\" data-contrast=\"none\"><span class=\"NormalTextRun SCXW18622366 BCX0\" data-ccp-charstyle=\"Hyperlink\">optimising<\/span><\/span><span class=\"TextRun Underlined SCXW18622366 BCX0\" lang=\"FR-FR\" data-contrast=\"none\"><span class=\"NormalTextRun SCXW18622366 BCX0\" data-ccp-charstyle=\"Hyperlink\"> a website<\/span><\/span> so that it ranks highly in multiple languages and across various international markets. Unlike a simple  <\/span><a href=\"https:\/\/www.europatrad.eu\/en\/document-translation\/\"><span data-contrast=\"none\"><span class=\"txt_color1\"><strong><span style=\"text-decoration: underline;\">content translation<\/span><\/strong><\/span><\/span><\/a><span data-contrast=\"auto\">, this approach takes into account <\/span><b><span data-contrast=\"auto\">the linguistic, cultural and technical specificities<\/span><\/b><span data-contrast=\"auto\"> of each target country.<\/span><span data-ccp-props=\"{\"> <\/span><\/p>\n<p><span data-contrast=\"auto\">What\u2019s the aim? <\/span><b><span data-contrast=\"auto\">Improving a website\u2019s visibility <\/span><\/b><span data-contrast=\"auto\">by adapting to the search habits of each market. <\/span> <span data-ccp-props=\"{\"> <\/span><\/p>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-d4909cd titre_3 elementor-widget elementor-widget-heading\" data-id=\"d4909cd\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h3 class=\"elementor-heading-title elementor-size-default\">International SEO or multilingual SEO: what\u2019s the difference?<\/h3>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-31601e3 elementor-widget elementor-widget-text-editor\" data-id=\"31601e3\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p><span class=\"TextRun SCXW117397933 BCX0\" lang=\"FR-FR\" xml:lang=\"FR-FR\" data-contrast=\"auto\"><span class=\"NormalTextRun SCXW117397933 BCX0\">These two terms refer to the same process: optimising <\/span><span class=\"NormalTextRun SCXW117397933 BCX0\">the content of<\/span><span class=\"NormalTextRun SCXW117397933 BCX0\">a website<\/span><span class=\"NormalTextRun SCXW117397933 BCX0\">, in the target languages<\/span><span class=\"NormalTextRun SCXW117397933 BCX0\">,<\/span><span class=\"NormalTextRun SCXW117397933 BCX0\">  for effective international search engine optimisation. Whether we\u2019re talking about multilingual SEO or international SEO, the aim remains the same: to adapt the content, structure and SEO strategy to the target languages and markets.<\/span><\/span><span class=\"EOP SCXW117397933 BCX0\" data-ccp-props=\"{\"> <\/span><\/p>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-0022623 titre_3 elementor-widget elementor-widget-heading\" data-id=\"0022623\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Why is international SEO essential for your website?<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-09a12c4 elementor-widget elementor-widget-text-editor\" data-id=\"09a12c4\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p><span data-contrast=\"auto\">Having a high-performing website in your own language, and translated into other languages, is a good start. But that\u2019s not enough to succeed internationally. Every country has its own search habits, keywords and SEO criteria. Without the right strategy, you risk missing out on numerous opportunities for traffic and conversions.<\/span><span data-ccp-props=\"{\"> <\/span><\/p>\n<p><span data-contrast=\"auto\">You might as well stack the odds in your favour, shouldn&#8217;t you?<\/span><span data-ccp-props=\"{\"> <\/span><\/p>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-1721ce9 titre_3 elementor-widget elementor-widget-heading\" data-id=\"1721ce9\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h3 class=\"elementor-heading-title elementor-size-default\">The benefits of international SEO<\/h3>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-1f9ef17 elementor-widget elementor-widget-text-editor\" data-id=\"1f9ef17\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<ul>\n<li data-leveltext=\"\uf0b7\" data-font=\"Symbol\" data-listid=\"7\" data-list-defn-props=\"{\" aria-setsize=\"-1\" data-aria-posinset=\"1\" data-aria-level=\"1\"><span data-contrast=\"auto\">Greater international visibility<\/span><span data-contrast=\"auto\"> \u2192 Your website is optimised to appear in local search results.<\/span><span data-ccp-props=\"{\"> <\/span><\/li>\n<\/ul>\n<ul>\n<li data-leveltext=\"\uf0b7\" data-font=\"Symbol\" data-listid=\"7\" data-list-defn-props=\"{\" aria-setsize=\"-1\" data-aria-posinset=\"2\" data-aria-level=\"1\"><span data-contrast=\"auto\">More targeted traffic<\/span><span data-contrast=\"auto\"> \u2192 You attract visitors who are genuinely interested in your products or services in every language.<\/span><span data-ccp-props=\"{\"> <\/span><\/li>\n<\/ul>\n<ul>\n<li data-leveltext=\"\uf0b7\" data-font=\"Symbol\" data-listid=\"7\" data-list-defn-props=\"{\" aria-setsize=\"-1\" data-aria-posinset=\"3\" data-aria-level=\"1\"><span data-contrast=\"auto\">An improved user experience \u2192 Content that is tailored to local expectations and preferences boosts engagement.<\/span><span data-ccp-props=\"{\"> <\/span><\/li>\n<\/ul>\n<ul>\n<li data-leveltext=\"\uf0b7\" data-font=\"Symbol\" data-listid=\"7\" data-list-defn-props=\"{\" aria-setsize=\"-1\" data-aria-posinset=\"4\" data-aria-level=\"1\"><span data-contrast=\"auto\">A higher conversion rate<\/span><span data-contrast=\"auto\"> \u2192 Well-optimised pages tailored to users increase your chances of turning visitors into customers.<\/span><span data-ccp-props=\"{\"> <\/span><\/li>\n<\/ul>\n<p><span data-contrast=\"auto\">In short, a good <strong>international SEO strategy<\/strong> enables you to <\/span><span data-contrast=\"auto\">expand your audience and maximise your impact in foreign markets.<\/span><\/p>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-ca270b0 titre_3 elementor-widget elementor-widget-heading\" data-id=\"ca270b0\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Key steps for successful international SEO translation<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-99209c0 titre_3 elementor-widget elementor-widget-heading\" data-id=\"99209c0\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h3 class=\"elementor-heading-title elementor-size-default\">Identify your target markets<\/h3>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-1957eef elementor-widget elementor-widget-text-editor\" data-id=\"1957eef\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p><span data-contrast=\"auto\">Before optimising your website, take the time to identify the countries and languages in which you want to be visible. This decision isn\u2019t made at random: take into account your current sales or distribution agreements, but also analyse your current web audience to identify the countries that are already generating traffic and assess their potential.  <\/span><span data-ccp-props=\"{\"> <\/span><\/p>\n<p><span data-contrast=\"auto\">Bear in mind that customer behaviour varies from one market to another. A product that is in demand in France is not necessarily in demand in Germany or Japan. Targeted market research will help you gain a better understanding of local demand, trends and the competition.<\/span><span data-ccp-props=\"{\"> <\/span><\/p>\n<p><span data-contrast=\"auto\">And don\u2019t forget that SEO practices vary from country to country. In China, for example, Baidu is the dominant search engine, with rules that are very different from those of Google. It\u2019s best to plan ahead for these specific circumstances!<\/span><\/p>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-b839476 e-con-full e-flex e-con e-child\" data-id=\"b839476\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-4d72822 elementor-widget elementor-widget-text-editor\" data-id=\"4d72822\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p style=\"text-align: center;\"><span class=\"TextRun SCXW174900216 BCX0\" lang=\"FR-FR\" xml:lang=\"FR-FR\" data-contrast=\"auto\"><span class=\"NormalTextRun SCXW174900216 BCX0\">Would you like to optimise your SEO for an international audience?<\/span><\/span><span class=\"EOP SCXW174900216 BCX0\" data-ccp-props=\"{\"> <\/span><\/p>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-04572da btn_color1 elementor-align-center elementor-widget elementor-widget-global elementor-global-10423 elementor-global-2593 elementor-widget-button\" data-id=\"04572da\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"button.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<div class=\"elementor-button-wrapper\">\n\t\t\t\t\t<a class=\"elementor-button elementor-button-link elementor-size-sm\" href=\"https:\/\/www.europatrad.eu\/en\/contact-and-quote\/\">\n\t\t\t\t\t\t<span class=\"elementor-button-content-wrapper\">\n\t\t\t\t\t\t\t\t\t<span class=\"elementor-button-text\">Contact us<\/span>\n\t\t\t\t\t<\/span>\n\t\t\t\t\t<\/a>\n\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-11cd599 titre_3 elementor-widget elementor-widget-heading\" data-id=\"11cd599\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h3 class=\"elementor-heading-title elementor-size-default\">Choosing the right website structure<\/h3>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-0d394aa elementor-widget elementor-widget-text-editor\" data-id=\"0d394aa\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p><span data-ccp-props=\"{\"> <\/span><span data-contrast=\"auto\"><br \/>The structure of your website plays a key role in international search engine optimisation. There are three main strategies:<\/p>\n<p><\/span><\/p>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-9849164 elementor-widget elementor-widget-image\" data-id=\"9849164\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img decoding=\"async\" src=\"https:\/\/www.europatrad.eu\/wp-content\/uploads\/elementor\/thumbs\/tableau-type-de-structure-dun-site-web-1-r1sbarkdyn0u5h3p0sogwv103lg5meeiaszif050v4.png\" title=\"tableau-type-de-structure-dun-site-web-1\" alt=\"Types de structure d&#039;URL d&#039;un site web\" loading=\"lazy\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-02bd189 elementor-widget elementor-widget-text-editor\" data-id=\"02bd189\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p><span class=\"TextRun SCXW250108763 BCX0\" lang=\"FR-FR\" xml:lang=\"FR-FR\" data-contrast=\"auto\"><span class=\"NormalTextRun SCXW250108763 BCX0\">The choice of structure depends on  <\/span><\/span><span class=\"TextRun SCXW250108763 BCX0\" lang=\"FR-FR\" xml:lang=\"FR-FR\" data-contrast=\"auto\"><span class=\"NormalTextRun SCXW250108763 BCX0\">your budget, your objectives and the technical resources available<\/span><\/span><span class=\"TextRun SCXW250108763 BCX0\" lang=\"FR-FR\" xml:lang=\"FR-FR\" data-contrast=\"auto\"><span class=\"NormalTextRun SCXW250108763 BCX0\">. <\/span><span class=\"NormalTextRun CommentStart SCXW250108763 BCX0\">The subdirectory structure<\/span><span class=\"NormalTextRun SCXW250108763 BCX0\">&#8211;<\/span><span class=\"NormalTextRun SCXW250108763 BCX0\">is generally considered the best option for international websites<\/span><span class=\"NormalTextRun SCXW250108763 BCX0\">. <\/span><span class=\"NormalTextRun SCXW250108763 BCX0\">It will enable you to organise your multilingual content more effectively whilst maintaining the authority of your main domain<\/span><span class=\"NormalTextRun SCXW250108763 BCX0\">, which will benefit your website\u2019s overall search engine optimisation. <\/span> <\/span><\/p><\/p>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-37074bf titre_3 elementor-widget elementor-widget-heading\" data-id=\"37074bf\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h3 class=\"elementor-heading-title elementor-size-default\">Finding the right keywords for each language<\/h3>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-fdf084a elementor-widget elementor-widget-text-editor\" data-id=\"fdf084a\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p><span data-contrast=\"auto\">Don\u2019t fall into the trap of translating your keywords word for word! When it comes to international SEO, each market has its own conventions and search habits.  <\/span><span data-ccp-props=\"{\"> <\/span><\/p>\n<p><span data-contrast=\"auto\">So how can you be sure you\u2019re targeting the right keywords? To identify the most relevant keywords for each market, use free tools such as  <\/span><b><span data-contrast=\"auto\">Google Keyword Planner<\/span><\/b><span data-contrast=\"auto\"> or paid tools such as <\/span><b><span data-contrast=\"auto\">Semrush<\/span><\/b><span data-contrast=\"auto\">, <\/span><b><span data-contrast=\"auto\">Ahrefs<\/span><\/b><span data-contrast=\"auto\"> or even <\/span><b><span data-contrast=\"auto\">Ubersuggest, <\/span><\/b><span data-contrast=\"auto\">it will depend on the budget you wish to allocate to SEO. <\/span> <\/p>\n<p><span data-contrast=\"auto\">If you\u2019d like more advice, check out our blog post on <a href=\"https:\/\/www.europatrad.eu\/en\/seo-translation-from-content-adaptation-to-performance\/\"><strong><span class=\"txt_color1\" style=\"text-decoration: underline;\"><span class=\"TextRun Underlined SCXW183720602 BCX0\" lang=\"FR-FR\" data-contrast=\"none\"><span class=\"NormalTextRun SCXW183720602 BCX0\" data-ccp-charstyle=\"Hyperlink\">SEO translation<\/span><\/span><\/span><\/strong><\/a>.<\/span><\/p>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-bf3ce74 titre_3 elementor-widget elementor-widget-heading\" data-id=\"bf3ce74\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Common mistakes to avoid in multilingual SEO<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-f9ed604 titre_3 elementor-widget elementor-widget-heading\" data-id=\"f9ed604\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h3 class=\"elementor-heading-title elementor-size-default\">To settle for a translation produced by AI<\/h3>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-37c701e elementor-widget elementor-widget-text-editor\" data-id=\"37c701e\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p><span data-contrast=\"auto\">In the age of<\/span><a href=\"https:\/\/www.europatrad.eu\/ia-quest-ce-lessor-de-chatgpt-change-pour-la-traduction\/\"><span data-contrast=\"none\"><span class=\"txt_color1\"><strong><span style=\"text-decoration: underline;\">artificial intelligence<\/span><\/strong><\/span><\/span><\/a><span data-contrast=\"auto\">, it is tempting to entrust the translation of one\u2019s website to <strong><span class=\"txt_color1\" style=\"text-decoration: underline;\"><a href=\"https:\/\/www.europatrad.eu\/en\/translation-solutions\/machine-translation-platform\/\">automated tools<\/a><\/span><\/strong> such as Google Translate or DeepL, or to translation tools built into web publishing software. Fast, accessible and increasingly effective, these solutions appear to offer considerable time savings. That\u2019s true when it comes to providing content in multiple languages, but when it comes to multilingual SEO, it\u2019s not enough.  <\/span><span data-ccp-props=\"{\"> <\/span><\/p>\n<p><span data-contrast=\"auto\">As mentioned earlier, search engines aren\u2019t satisfied with a word-for-word match, and neither are your users. Every market has its own expressions, search habits and cultural references.<\/span><span data-ccp-props=\"{\"> <\/span><\/p>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-b14b07f titre_3 elementor-widget elementor-widget-heading\" data-id=\"b14b07f\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h3 class=\"elementor-heading-title elementor-size-default\">Incorrect configuration of hreflang tags<\/h3>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-3251977 elementor-widget elementor-widget-text-editor\" data-id=\"3251977\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p><span data-contrast=\"auto\">The <\/span><span class=\"txt_color1\"><strong><span style=\"text-decoration: underline;\"><a href=\"https:\/\/ahrefs.com\/blog\/hreflang-tags\/#:~:text=Hreflang%20is%20an%20HTML%20attribute,like%20Google%20about%20these%20variations.https:\/\/ahrefs.com\/blog\/hreflang-tags\/#:~:text=Hreflang%20is%20an%20HTML%20attribute,like%20Google%20about%20these%20variations.\">hreflang tags<\/a><\/span><\/strong><\/span><span data-contrast=\"auto\">  are a key technical element in international SEO. They tell search engines  <\/span><b><span data-contrast=\"auto\">which language version of a page to display based on the user\u2019s language and region<\/span><\/b><span data-contrast=\"auto\">. It is therefore essential to check that the translated and SEO-optimised pages contain hreflang tags and that these correctly specify the language (in ISO 639-1 format). And even better, the locale (in ISO 3166-1 alpha-2 format)  <\/span><span data-ccp-props=\"{\"> <\/span><\/p>\n<p><span data-contrast=\"auto\">In theory, implementing them seems straightforward. In practice, this is often where things go wrong. Incorrect configuration may result in:<\/span><span data-ccp-props=\"{\"> <\/span><\/p>\n<ul>\n<li data-leveltext=\"\uf0b7\" data-font=\"Symbol\" data-listid=\"12\" data-list-defn-props=\"{\" aria-setsize=\"-1\" data-aria-posinset=\"1\" data-aria-level=\"1\"><b><span data-contrast=\"auto\">Poor indexing<\/span><\/b><span data-contrast=\"auto\">, with page versions appearing in the wrong countries.<\/span><span data-ccp-props=\"{\"> <\/span><\/li>\n<\/ul>\n<ul>\n<li data-leveltext=\"\uf0b7\" data-font=\"Symbol\" data-listid=\"12\" data-list-defn-props=\"{\" aria-setsize=\"-1\" data-aria-posinset=\"2\" data-aria-level=\"1\"><b><span data-contrast=\"auto\">A duplicate content issue<\/span><\/b><span data-contrast=\"auto\">, if Google cannot determine which version to prioritise.<\/span><span data-ccp-props=\"{\"> <\/span><\/li>\n<\/ul>\n<ul>\n<li data-leveltext=\"\uf0b7\" data-font=\"Symbol\" data-listid=\"12\" data-list-defn-props=\"{\" aria-setsize=\"-1\" data-aria-posinset=\"3\" data-aria-level=\"1\"><b><span data-contrast=\"auto\">A substandard user experience<\/span><\/b><span data-contrast=\"auto\">, if a Spanish user comes across an English version when a Spanish version is available.<\/span> <\/li>\n<\/ul>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-3271913 titre_3 elementor-widget elementor-widget-heading\" data-id=\"3271913\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h3 class=\"elementor-heading-title elementor-size-default\">Failing to adapt content to the local culture<\/h3>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-cadb92e elementor-widget elementor-widget-text-editor\" data-id=\"cadb92e\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p><a href=\"https:\/\/www.europatrad.eu\/en\/website-translation-and-seo\/\"><span data-contrast=\"none\"><strong><span class=\"txt_color1\" style=\"text-decoration: underline;\">Translating your website<\/span><\/strong><\/span><\/a><span data-contrast=\"auto\"> without taking local linguistic and cultural characteristics into account can lead to a number of problems:<\/span><span data-ccp-props=\"{\"> <\/span><\/p>\n<ul>\n<li data-leveltext=\"\uf0b7\" data-font=\"Symbol\" data-listid=\"7\" data-list-defn-props=\"{\" aria-setsize=\"-1\" data-aria-posinset=\"5\" data-aria-level=\"1\"><b><span data-contrast=\"auto\">Inappropriate tone<\/span><\/b><span data-contrast=\"auto\"> : Some countries prefer a direct and concise style (e.g.: (United States), whilst others prefer a more formal and detailed tone (e.g.: (Japan, Germany).<\/span><span data-ccp-props=\"{\"> <\/span><\/li>\n<\/ul>\n<ul>\n<li data-leveltext=\"\uf0b7\" data-font=\"Symbol\" data-listid=\"7\" data-list-defn-props=\"{\" aria-setsize=\"-1\" data-aria-posinset=\"6\" data-aria-level=\"1\"><b><span data-contrast=\"auto\">Misunderstood references<\/span><\/b><span data-contrast=\"auto\"> : Idioms, puns or local references may lose their meaning or even be taken the wrong way in another country.<\/span><span data-ccp-props=\"{\"> <\/span><\/li>\n<\/ul>\n<ul>\n<li data-leveltext=\"\uf0b7\" data-font=\"Symbol\" data-listid=\"7\" data-list-defn-props=\"{\" aria-setsize=\"-1\" data-aria-posinset=\"7\" data-aria-level=\"1\"><b><span data-contrast=\"auto\">Irrelevant visuals<\/span><\/b><span data-contrast=\"auto\"> : An image that works in one country may not be appropriate elsewhere, whether for cultural or symbolic reasons.<\/span><span data-ccp-props=\"{\"> <\/span><\/li>\n<\/ul>\n<p><span data-ccp-props=\"{\"> <\/span><span data-contrast=\"auto\">But how can you avoid making all these mistakes?<\/span><span data-ccp-props=\"{\"> <\/span><\/p>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-1b67969 titre_3 elementor-widget elementor-widget-heading\" data-id=\"1b67969\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Choose a translation agency specialising in SEO<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-aeb7fbb elementor-widget elementor-widget-text-editor\" data-id=\"aeb7fbb\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p><span data-contrast=\"auto\">Here\u2019s how to avoid these mistakes. But optimising a website for multiple markets involves more than just avoiding the usual pitfalls: it requires a  <\/span><b><span data-contrast=\"auto\">comprehensive and coherent strategy<\/span><\/b><span data-contrast=\"auto\">. That\u2019s where a  <\/span><b><span data-contrast=\"auto\">agency for <\/span><\/b><a href=\"https:\/\/www.europatrad.eu\/en\/website-translation-and-seo\/seo-sea-translation\/\"><b><span data-contrast=\"none\"><span class=\"txt_color1\" style=\"text-decoration: underline;\">SEO translation<\/span><\/span><\/b><\/a><span data-contrast=\"auto\">, a key partner for developing your international search engine optimisation.<\/span><span data-ccp-props=\"{\"> <\/span><\/p>\n<ul>\n<li data-leveltext=\"\uf0b7\" data-font=\"Symbol\" data-listid=\"7\" data-list-defn-props=\"{\" aria-setsize=\"-1\" data-aria-posinset=\"8\" data-aria-level=\"1\"><b><span data-contrast=\"auto\">Optimised multilingual management<\/span><\/b> <br \/><span data-contrast=\"auto\">Simply translating content isn\u2019t enough: you need to find the right keywords, adapt the website\u2019s structure (hreflang tags, URLs, internal linking) and ensure semantic consistency across every language version.<\/span><span data-ccp-props=\"{\"> <\/span><\/li>\n<\/ul>\n<ul>\n<li data-leveltext=\"\uf0b7\" data-font=\"Symbol\" data-listid=\"7\" data-list-defn-props=\"{\" aria-setsize=\"-1\" data-aria-posinset=\"9\" data-aria-level=\"1\"><b><span data-contrast=\"auto\">A complementary approach to your SEO agency:<\/span><\/b><span data-contrast=\"auto\"> From optimising the CMS configuration for different languages to creating localised content, an SEO translation agency handles the critical aspects of multilingual SEO to ensure maximum visibility.<\/span><span data-ccp-props=\"{\"> <\/span><\/li>\n<\/ul>\n<p><span data-contrast=\"auto\">By engaging a translation expert such as EuropaTrad, you can be sure that your website is optimised for each target market and that your international SEO strategy is effective and sustainable.  <\/span><span data-ccp-props=\"{\"> <\/span><\/p>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-e6e2eb5 titre_3 elementor-widget elementor-widget-heading\" data-id=\"e6e2eb5\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Wrapping Up<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-a29b3b3 elementor-widget elementor-widget-text-editor\" data-id=\"a29b3b3\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p><span data-contrast=\"auto\">Expanding internationally isn\u2019t something you can just wing, and SEO plays a key role in this expansion. A well-thought-out international SEO strategy enables  <\/span><b><span data-contrast=\"auto\">to boost your visibility, attract targeted traffic and enhance the user experience in each market<\/span><\/b><span data-contrast=\"auto\">.<\/span><span data-ccp-props=\"{\"> <\/span><\/p>\n<p><span data-contrast=\"auto\">But between language management, technical optimisation and cultural adaptation, <\/span><b><span data-contrast=\"auto\">there are many challenges<\/span><\/b><span data-contrast=\"auto\">. By avoiding common mistakes and relying on international SEO experts, you\u2019ll give yourself the best possible chance of success.<\/span><span data-ccp-props=\"{\"> <\/span><\/p>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-6a877d18 bg_blend_noir bg_noir e-flex e-con-boxed e-con e-parent\" data-id=\"6a877d18\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-1db066e1 titre_2 txt_blanc elementor-widget elementor-widget-heading\" data-id=\"1db066e1\" data-element_type=\"widget\" data-e-type=\"widget\" id=\"travaillons-ensemble\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<p class=\"elementor-heading-title elementor-size-default\"><span>Let\u2019s work together!<\/span><\/p>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-6f44905d e-con-full e-flex e-con e-child\" data-id=\"6f44905d\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t<div class=\"elementor-element elementor-element-6423da8c e-con-full e-flex e-con e-child\" data-id=\"6423da8c\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-327d3146 titre_sub txt_blanc elementor-widget elementor-widget-heading\" data-id=\"327d3146\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<div class=\"elementor-heading-title elementor-size-default\">Would you like to assess your needs and discuss your translation strategy?<\/div>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-dc5de63 btn_color1 elementor-mobile_extra-align-center elementor-widget elementor-widget-button\" data-id=\"dc5de63\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"button.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<div class=\"elementor-button-wrapper\">\n\t\t\t\t\t<a class=\"elementor-button elementor-button-link elementor-size-sm\" href=\"https:\/\/www.europatrad.eu\/en\/contact-and-quote\/\">\n\t\t\t\t\t\t<span class=\"elementor-button-content-wrapper\">\n\t\t\t\t\t\t\t\t\t<span class=\"elementor-button-text\">Contact us<\/span>\n\t\t\t\t\t<\/span>\n\t\t\t\t\t<\/a>\n\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-c5277cd e-flex e-con-boxed e-con e-parent\" data-id=\"c5277cd\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-cf42b53 home_actu elementor-widget elementor-widget-ucaddon_post_carousel\" data-id=\"cf42b53\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"ucaddon_post_carousel.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\n<!-- start Post Carousel -->\n\t\t<link id='font-awesome-css' href='https:\/\/www.europatrad.eu\/wp-content\/plugins\/unlimited-elements-for-elementor-premium\/assets_libraries\/font-awesome6\/fontawesome-all.min.css' type='text\/css' rel='stylesheet' >\n\t\t<link id='font-awesome-4-shim-css' href='https:\/\/www.europatrad.eu\/wp-content\/plugins\/unlimited-elements-for-elementor-premium\/assets_libraries\/font-awesome6\/fontawesome-v4-shims.min.css' type='text\/css' rel='stylesheet' >\n\t\t<link id='owl-carousel-css' href='https:\/\/www.europatrad.eu\/wp-content\/plugins\/unlimited-elements-for-elementor-premium\/assets_libraries\/owl-carousel-new\/assets\/owl.carousel.css' type='text\/css' rel='stylesheet' >\n\t\t<link id='lity-css' href='https:\/\/www.europatrad.eu\/wp-content\/plugins\/unlimited-elements-for-elementor-premium\/assets_libraries\/lity\/lity.min.css' type='text\/css' rel='stylesheet' >\n\n<style>\/* widget: Post Carousel *\/\n\n#uc_post_carousel_elementor_cf42b53 *{\n  box-sizing:border-box;\n}\n#uc_post_carousel_elementor_cf42b53{\n  position:relative;\n}\n.uc_post_title{\n  font-size:21px;\n}\n\n#uc_post_carousel_elementor_cf42b53 .ue-item\n{\n  transition:0.3s;\n}\n\n#uc_post_carousel_elementor_cf42b53 .uc_image_carousel_placeholder\n{\n  position:relative;\n}\n\n#uc_post_carousel_elementor_cf42b53 .ue_pos_carousel_image_overlay\n{\n  position:absolute;\n  top:0;\n  bottom:0;\n  left:0;\n  right:0;\n  transition:0.3s;\n}\n\n#uc_post_carousel_elementor_cf42b53 .uc_carousel_item\n{\n  overflow:hidden;\n}\n\n#uc_post_carousel_elementor_cf42b53 .owl-nav .owl-prev{\n    position:absolute;\n    display:inline-block;\n    text-align:center;\n}\n#uc_post_carousel_elementor_cf42b53 .owl-nav .owl-next{\n  position:absolute;\n  display:inline-block;\n  text-align:center;\n}\n\n\n#uc_post_carousel_elementor_cf42b53 .owl-dots {\noverflow:hidden;\ndisplay:none !important;\n}\n\n#uc_post_carousel_elementor_cf42b53 .owl-dot {\nborder-radius:50%;\ndisplay:inline-block;\n}\n\n\n\n#uc_post_carousel_elementor_cf42b53 .uc_more_btn{\n\n  display:inline-block;\n  text-align:center;\n  text-decoration:none;\n}  \n\n#uc_post_carousel_elementor_cf42b53 .uc_image_carousel_placeholder img\n{\n  display:block;\n  width:100%;\n}\n\n#uc_post_carousel_elementor_cf42b53 .uc_image_carousel_content \n{\n  display:flex;\n  flex-direction:column;\n}\n\n\n\t\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n#uc_post_carousel_elementor_cf42b53 .ue-meta-data\n{\n  \n  display:flex;\n  flex-wrap: wrap;\n  line-height:1em;\n}\n\n#uc_post_carousel_elementor_cf42b53 .ue-grid-item-meta-data\n{\n      display:inline-flex;\n      align-items:center;\n}\n\n.ue-grid-item-meta-data\n{\n  font-size:12px;\n}\n\n#uc_post_carousel_elementor_cf42b53 .ue-grid-item-meta-data-icon\n{\n  line-height:1em;\n}\n\n#uc_post_carousel_elementor_cf42b53 .ue-grid-item-meta-data-icon svg\n{\n  width:1em;\n  height:1em;\n}\n\n#uc_post_carousel_elementor_cf42b53 .ue-debug-meta\n{\n  padding:10px;\n  border:1px solid red;\n  position:relative;\n  line-height:1.5em;\n  font-size:11px;\n  width:100%;\n}\n\n<\/style>\n\n<div class=\"uc_overlay_image_carousel\">\n   <div class=\"uc_carousel owl-carousel owl-theme uc-items-wrapper \" data-custom-sethtml=\"true\"  data-id=\"\" id=\"uc_post_carousel_elementor_cf42b53\" >\n   \t\t<div class=\"uc_image_carousel_container_holder uc_carousel_item ue-item\">\n  \n    <div class=\"uc_image_carousel_placeholder\">\n        <a href=\"https:\/\/www.europatrad.eu\/en\/our-advice-for-a-successful-invitation-to-tender-itt-for-translation-services\/\" style=\"display:block;\">         \n            <img loading=\"lazy\" decoding=\"async\" src=\"https:\/\/www.europatrad.eu\/wp-content\/uploads\/2021\/12\/shutterstock-2474287989-768x432.jpg\"  src=\"https:\/\/www.europatrad.eu\/wp-content\/uploads\/2021\/12\/shutterstock-2474287989-768x432.jpg\" alt=\"traduction AO\" width=\"768\" height=\"432\"> \n        \t\n        <div class=\"ue_pos_carousel_image_overlay\"><\/div>\n    <\/a>      <\/div>\n  \n  \n    <div class=\"uc_image_carousel_content\" >\n        <div>\n          \n          \n                  \n          \n          \n          \n        <a href=\"https:\/\/www.europatrad.eu\/en\/our-advice-for-a-successful-invitation-to-tender-itt-for-translation-services\/\"><div class=\"uc_post_title\">Our advice for a successful invitation to tender (ITT) for translation services.<\/div><\/a>        \n          \n          \n         \n         <div class=\"ue-meta-data\">\n                        \n                        \n            \n                        \n                        \n                       \n               \n\n            \n          <\/div> \n          \n          \n          \n          \n          \n                \n        <\/div>\n    \n          <\/div>\n  <\/div>\n<div class=\"uc_image_carousel_container_holder uc_carousel_item ue-item\">\n  \n    <div class=\"uc_image_carousel_placeholder\">\n        <a href=\"https:\/\/www.europatrad.eu\/en\/retail-translation-key-issues-challenges-and-solutions-for-a-successful-international-expansion\/\" style=\"display:block;\">         \n            <img loading=\"lazy\" decoding=\"async\" src=\"https:\/\/www.europatrad.eu\/wp-content\/uploads\/2025\/04\/shutterstock-1908264283-768x512.jpg\"  src=\"https:\/\/www.europatrad.eu\/wp-content\/uploads\/2025\/04\/shutterstock-1908264283-768x512.jpg\" alt=\"traduction retail : les enjeux et d\u00e9fis\" width=\"768\" height=\"512\"> \n        \t\n        <div class=\"ue_pos_carousel_image_overlay\"><\/div>\n    <\/a>      <\/div>\n  \n  \n    <div class=\"uc_image_carousel_content\" >\n        <div>\n          \n          \n                  \n          \n          \n          \n        <a href=\"https:\/\/www.europatrad.eu\/en\/retail-translation-key-issues-challenges-and-solutions-for-a-successful-international-expansion\/\"><div class=\"uc_post_title\">Retail translation: key issues, challenges and solutions for a successful international expansion<\/div><\/a>        \n          \n          \n         \n         <div class=\"ue-meta-data\">\n                        \n                        \n            \n                        \n                        \n                       \n               \n\n            \n          <\/div> \n          \n          \n          \n          \n          \n                \n        <\/div>\n    \n          <\/div>\n  <\/div>\n<div class=\"uc_image_carousel_container_holder uc_carousel_item ue-item\">\n  \n    <div class=\"uc_image_carousel_placeholder\">\n        <a href=\"https:\/\/www.europatrad.eu\/en\/why-call-on-a-specialist-translation-agency\/\" style=\"display:block;\">         \n            <img loading=\"lazy\" decoding=\"async\" src=\"https:\/\/www.europatrad.eu\/wp-content\/uploads\/2025\/03\/shutterstock-2528233785-768x405.jpg\"  src=\"https:\/\/www.europatrad.eu\/wp-content\/uploads\/2025\/03\/shutterstock-2528233785-768x405.jpg\" alt=\"agence de traduction\" width=\"768\" height=\"405\"> \n        \t\n        <div class=\"ue_pos_carousel_image_overlay\"><\/div>\n    <\/a>      <\/div>\n  \n  \n    <div class=\"uc_image_carousel_content\" >\n        <div>\n          \n          \n                  \n          \n          \n          \n        <a href=\"https:\/\/www.europatrad.eu\/en\/why-call-on-a-specialist-translation-agency\/\"><div class=\"uc_post_title\">Why call on a specialist translation agency?<\/div><\/a>        \n          \n          \n         \n         <div class=\"ue-meta-data\">\n                        \n                        \n            \n                        \n                        \n                       \n               \n\n            \n          <\/div> \n          \n          \n          \n          \n          \n                \n        <\/div>\n    \n          <\/div>\n  <\/div>\n<div class=\"uc_image_carousel_container_holder uc_carousel_item ue-item\">\n  \n    <div class=\"uc_image_carousel_placeholder\">\n        <a href=\"https:\/\/www.europatrad.eu\/en\/is-your-website-invisible-outside-the-uk-optimise-your-international-seo\/\" style=\"display:block;\">         \n            <img loading=\"lazy\" decoding=\"async\" src=\"https:\/\/www.europatrad.eu\/wp-content\/uploads\/2025\/02\/shutterstock-2281673815-768x512.jpg\"  src=\"https:\/\/www.europatrad.eu\/wp-content\/uploads\/2025\/02\/shutterstock-2281673815-768x512.jpg\" alt=\"SEO international\" width=\"768\" height=\"512\"> \n        \t\n        <div class=\"ue_pos_carousel_image_overlay\"><\/div>\n    <\/a>      <\/div>\n  \n  \n    <div class=\"uc_image_carousel_content\" >\n        <div>\n          \n          \n                  \n          \n          \n          \n        <a href=\"https:\/\/www.europatrad.eu\/en\/is-your-website-invisible-outside-the-uk-optimise-your-international-seo\/\"><div class=\"uc_post_title\">Is your website invisible outside the UK? Optimise your international SEO<\/div><\/a>        \n          \n          \n         \n         <div class=\"ue-meta-data\">\n                        \n                        \n            \n                        \n                        \n                       \n               \n\n            \n          <\/div> \n          \n          \n          \n          \n          \n                \n        <\/div>\n    \n          <\/div>\n  <\/div>\n<div class=\"uc_image_carousel_container_holder uc_carousel_item ue-item\">\n  \n    <div class=\"uc_image_carousel_placeholder\">\n        <a href=\"https:\/\/www.europatrad.eu\/en\/the-e-learning-localisation-guide-tailor-your-training-courses-for-an-international-audience\/\" style=\"display:block;\">         \n            <img loading=\"lazy\" decoding=\"async\" src=\"https:\/\/www.europatrad.eu\/wp-content\/uploads\/2025\/02\/shutterstock-2152491905-768x512.jpg\"  src=\"https:\/\/www.europatrad.eu\/wp-content\/uploads\/2025\/02\/shutterstock-2152491905-768x512.jpg\" alt=\"Localisation e-learning\" width=\"768\" height=\"512\"> \n        \t\n        <div class=\"ue_pos_carousel_image_overlay\"><\/div>\n    <\/a>      <\/div>\n  \n  \n    <div class=\"uc_image_carousel_content\" >\n        <div>\n          \n          \n                  \n          \n          \n          \n        <a href=\"https:\/\/www.europatrad.eu\/en\/the-e-learning-localisation-guide-tailor-your-training-courses-for-an-international-audience\/\"><div class=\"uc_post_title\">The e-learning localisation guide: Tailor your training courses for an international audience<\/div><\/a>        \n          \n          \n         \n         <div class=\"ue-meta-data\">\n                        \n                        \n            \n                        \n                        \n                       \n               \n\n            \n          <\/div> \n          \n          \n          \n          \n          \n                \n        <\/div>\n    \n          <\/div>\n  <\/div>\n<div class=\"uc_image_carousel_container_holder uc_carousel_item ue-item\">\n  \n    <div class=\"uc_image_carousel_placeholder\">\n        <a href=\"https:\/\/www.europatrad.eu\/en\/when-translating-your-website-should-you-choose-an-seo-agency-or-a-translation-agency-the-match\/\" style=\"display:block;\">         \n            <img loading=\"lazy\" decoding=\"async\" src=\"https:\/\/www.europatrad.eu\/wp-content\/uploads\/2024\/07\/agence-web-agence-seo-agence-de-traduction-768x512.jpg\"  src=\"https:\/\/www.europatrad.eu\/wp-content\/uploads\/2024\/07\/agence-web-agence-seo-agence-de-traduction-768x512.jpg\" alt=\"Traduction site web\" width=\"768\" height=\"512\"> \n        \t\n        <div class=\"ue_pos_carousel_image_overlay\"><\/div>\n    <\/a>      <\/div>\n  \n  \n    <div class=\"uc_image_carousel_content\" >\n        <div>\n          \n          \n                  \n          \n          \n          \n        <a href=\"https:\/\/www.europatrad.eu\/en\/when-translating-your-website-should-you-choose-an-seo-agency-or-a-translation-agency-the-match\/\"><div class=\"uc_post_title\">When translating your website: should you choose an SEO agency or a translation agency? The match!<\/div><\/a>        \n          \n          \n         \n         <div class=\"ue-meta-data\">\n                        \n                        \n            \n                        \n                        \n                       \n               \n\n            \n          <\/div> \n          \n          \n          \n          \n          \n                \n        <\/div>\n    \n          <\/div>\n  <\/div>\n<div class=\"uc_image_carousel_container_holder uc_carousel_item ue-item\">\n  \n    <div class=\"uc_image_carousel_placeholder\">\n        <a href=\"https:\/\/www.europatrad.eu\/en\/translating-your-technical-data-sheets-how-can-ai-help\/\" style=\"display:block;\">         \n            <img loading=\"lazy\" decoding=\"async\" src=\"https:\/\/www.europatrad.eu\/wp-content\/uploads\/2024\/06\/shutterstock-1747789514-768x512.jpg\"  src=\"https:\/\/www.europatrad.eu\/wp-content\/uploads\/2024\/06\/shutterstock-1747789514-768x512.jpg\" alt=\"Traduction fiches techniques\" width=\"768\" height=\"512\"> \n        \t\n        <div class=\"ue_pos_carousel_image_overlay\"><\/div>\n    <\/a>      <\/div>\n  \n  \n    <div class=\"uc_image_carousel_content\" >\n        <div>\n          \n          \n                  \n          \n          \n          \n        <a href=\"https:\/\/www.europatrad.eu\/en\/translating-your-technical-data-sheets-how-can-ai-help\/\"><div class=\"uc_post_title\">Translating your technical data sheets: how can AI help?<\/div><\/a>        \n          \n          \n         \n         <div class=\"ue-meta-data\">\n                        \n                        \n            \n                        \n                        \n                       \n               \n\n            \n          <\/div> \n          \n          \n          \n          \n          \n                \n        <\/div>\n    \n          <\/div>\n  <\/div>\n<div class=\"uc_image_carousel_container_holder uc_carousel_item ue-item\">\n  \n    <div class=\"uc_image_carousel_placeholder\">\n        <a href=\"https:\/\/www.europatrad.eu\/en\/website-translation-the-importance-of-effective-collaboration-between-translation-agencies-and-digital-agencies\/\" style=\"display:block;\">         \n            <img loading=\"lazy\" decoding=\"async\" src=\"https:\/\/www.europatrad.eu\/wp-content\/uploads\/2024\/04\/agence-web-et-agence-de-traduction-comment-collaborer-768x512.jpg\"  src=\"https:\/\/www.europatrad.eu\/wp-content\/uploads\/2024\/04\/agence-web-et-agence-de-traduction-comment-collaborer-768x512.jpg\" alt=\"Traduction site web\" width=\"768\" height=\"512\"> \n        \t\n        <div class=\"ue_pos_carousel_image_overlay\"><\/div>\n    <\/a>      <\/div>\n  \n  \n    <div class=\"uc_image_carousel_content\" >\n        <div>\n          \n          \n                  \n          \n          \n          \n        <a href=\"https:\/\/www.europatrad.eu\/en\/website-translation-the-importance-of-effective-collaboration-between-translation-agencies-and-digital-agencies\/\"><div class=\"uc_post_title\">Website translation: the importance of effective collaboration between translation agencies and digital agencies<\/div><\/a>        \n          \n          \n         \n         <div class=\"ue-meta-data\">\n                        \n                        \n            \n                        \n                        \n                       \n               \n\n            \n          <\/div> \n          \n          \n          \n          \n          \n                \n        <\/div>\n    \n          <\/div>\n  <\/div>\n<div class=\"uc_image_carousel_container_holder uc_carousel_item ue-item\">\n  \n    <div class=\"uc_image_carousel_placeholder\">\n        <a href=\"https:\/\/www.europatrad.eu\/en\/translation-in-the-service-of-user-experience-ux\/\" style=\"display:block;\">         \n            <img loading=\"lazy\" decoding=\"async\" src=\"https:\/\/www.europatrad.eu\/wp-content\/uploads\/2024\/03\/le-role-de-la-traduction-au-service-de-lexperience-utilisateur-768x768.jpg\"  src=\"https:\/\/www.europatrad.eu\/wp-content\/uploads\/2024\/03\/le-role-de-la-traduction-au-service-de-lexperience-utilisateur-768x768.jpg\" alt=\"Traduction UX\" width=\"768\" height=\"768\"> \n        \t\n        <div class=\"ue_pos_carousel_image_overlay\"><\/div>\n    <\/a>      <\/div>\n  \n  \n    <div class=\"uc_image_carousel_content\" >\n        <div>\n          \n          \n                  \n          \n          \n          \n        <a href=\"https:\/\/www.europatrad.eu\/en\/translation-in-the-service-of-user-experience-ux\/\"><div class=\"uc_post_title\">Translation in the service of user experience (UX)<\/div><\/a>        \n          \n          \n         \n         <div class=\"ue-meta-data\">\n                        \n                        \n            \n                        \n                        \n                       \n               \n\n            \n          <\/div> \n          \n          \n          \n          \n          \n                \n        <\/div>\n    \n          <\/div>\n  <\/div>\n<div class=\"uc_image_carousel_container_holder uc_carousel_item ue-item\">\n  \n    <div class=\"uc_image_carousel_placeholder\">\n        <a href=\"https:\/\/www.europatrad.eu\/en\/seo-translation-from-content-adaptation-to-performance\/\" style=\"display:block;\">         \n            <img loading=\"lazy\" decoding=\"async\" src=\"https:\/\/www.europatrad.eu\/wp-content\/uploads\/2024\/03\/shutterstock-1995985889-768x432.jpg\"  src=\"https:\/\/www.europatrad.eu\/wp-content\/uploads\/2024\/03\/shutterstock-1995985889-768x432.jpg\" alt=\"traduction SEO\" width=\"768\" height=\"432\"> \n        \t\n        <div class=\"ue_pos_carousel_image_overlay\"><\/div>\n    <\/a>      <\/div>\n  \n  \n    <div class=\"uc_image_carousel_content\" >\n        <div>\n          \n          \n                  \n          \n          \n          \n        <a href=\"https:\/\/www.europatrad.eu\/en\/seo-translation-from-content-adaptation-to-performance\/\"><div class=\"uc_post_title\">SEO translation: from content adaptation to performance<\/div><\/a>        \n          \n          \n         \n         <div class=\"ue-meta-data\">\n                        \n                        \n            \n                        \n                        \n                       \n               \n\n            \n          <\/div> \n          \n          \n          \n          \n          \n                \n        <\/div>\n    \n          <\/div>\n  <\/div>\n\n   <\/div>\t\n<\/div>\n\n\n<!-- end Post Carousel -->\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-790074e elementor-align-center btn_border_color1 elementor-widget elementor-widget-button\" data-id=\"790074e\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"button.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<div class=\"elementor-button-wrapper\">\n\t\t\t\t\t<a class=\"elementor-button elementor-button-link elementor-size-sm\" href=\"https:\/\/www.europatrad.eu\/en\/blog-en\/\">\n\t\t\t\t\t\t<span class=\"elementor-button-content-wrapper\">\n\t\t\t\t\t\t<span class=\"elementor-button-icon\">\n\t\t\t\t<i aria-hidden=\"true\" class=\"fas fa-angle-right\"><\/i>\t\t\t<\/span>\n\t\t\t\t\t\t\t\t\t<span class=\"elementor-button-text\">SEE ALL OUR TESTIMONIALS<\/span>\n\t\t\t\t\t<\/span>\n\t\t\t\t\t<\/a>\n\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t","protected":false},"excerpt":{"rendered":"<p>Is your website ready for translation? Optimise your international SEO language service provider Even if your website ranks well in France, that doesn\u2019t necessarily mean it does so elsewhere. International SEO helps you optimise your visibility on search engines and reach new audiences abroad. Every language and every market has its own search habits and [&hellip;]<\/p>\n","protected":false},"author":13,"featured_media":15727,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"inline_featured_image":false,"footnotes":""},"categories":[36],"tags":[],"class_list":["post-18204","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-blog-en"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.3 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>International SEO: Boost your visibility abroad<\/title>\n<meta name=\"description\" content=\"Is your website lacking visibility abroad? Find out how a good international SEO strategy can improve your global search engine rankings.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.europatrad.eu\/en\/is-your-website-invisible-outside-the-uk-optimise-your-international-seo\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"International SEO: Boost your visibility abroad\" \/>\n<meta property=\"og:description\" content=\"Is your website lacking visibility abroad? Find out how a good international SEO strategy can improve your global search engine rankings.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/www.europatrad.eu\/en\/is-your-website-invisible-outside-the-uk-optimise-your-international-seo\/\" \/>\n<meta property=\"og:site_name\" content=\"EuropaTrad\" \/>\n<meta property=\"article:published_time\" content=\"2025-03-03T13:45:04+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2026-04-09T14:25:06+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/www.europatrad.eu\/wp-content\/uploads\/2025\/02\/shutterstock-2281673815.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"1920\" \/>\n\t<meta property=\"og:image:height\" content=\"1280\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"author\" content=\"Gabriel Rochon\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"Gabriel Rochon\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"7 minutes\" \/>\n<!-- \/ Yoast SEO plugin. -->","yoast_head_json":{"title":"International SEO: Boost your visibility abroad","description":"Is your website lacking visibility abroad? Find out how a good international SEO strategy can improve your global search engine rankings.","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/www.europatrad.eu\/en\/is-your-website-invisible-outside-the-uk-optimise-your-international-seo\/","og_locale":"en_US","og_type":"article","og_title":"International SEO: Boost your visibility abroad","og_description":"Is your website lacking visibility abroad? Find out how a good international SEO strategy can improve your global search engine rankings.","og_url":"https:\/\/www.europatrad.eu\/en\/is-your-website-invisible-outside-the-uk-optimise-your-international-seo\/","og_site_name":"EuropaTrad","article_published_time":"2025-03-03T13:45:04+00:00","article_modified_time":"2026-04-09T14:25:06+00:00","og_image":[{"width":1920,"height":1280,"url":"https:\/\/www.europatrad.eu\/wp-content\/uploads\/2025\/02\/shutterstock-2281673815.jpg","type":"image\/jpeg"}],"author":"Gabriel Rochon","twitter_card":"summary_large_image","twitter_misc":{"Written by":"Gabriel Rochon","Est. reading time":"7 minutes"},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"Article","@id":"https:\/\/www.europatrad.eu\/en\/is-your-website-invisible-outside-the-uk-optimise-your-international-seo\/#article","isPartOf":{"@id":"https:\/\/www.europatrad.eu\/en\/is-your-website-invisible-outside-the-uk-optimise-your-international-seo\/"},"author":{"name":"Gabriel Rochon","@id":"https:\/\/www.europatrad.eu\/en\/#\/schema\/person\/cf8160fb6d0e1403648203aaabe5d860"},"headline":"Is your website invisible outside the UK? Optimise your international SEO","datePublished":"2025-03-03T13:45:04+00:00","dateModified":"2026-04-09T14:25:06+00:00","mainEntityOfPage":{"@id":"https:\/\/www.europatrad.eu\/en\/is-your-website-invisible-outside-the-uk-optimise-your-international-seo\/"},"wordCount":1448,"publisher":{"@id":"https:\/\/www.europatrad.eu\/en\/#organization"},"image":{"@id":"https:\/\/www.europatrad.eu\/en\/is-your-website-invisible-outside-the-uk-optimise-your-international-seo\/#primaryimage"},"thumbnailUrl":"https:\/\/www.europatrad.eu\/wp-content\/uploads\/2025\/02\/shutterstock-2281673815.jpg","articleSection":["Blog"],"inLanguage":"en-US"},{"@type":"WebPage","@id":"https:\/\/www.europatrad.eu\/en\/is-your-website-invisible-outside-the-uk-optimise-your-international-seo\/","url":"https:\/\/www.europatrad.eu\/en\/is-your-website-invisible-outside-the-uk-optimise-your-international-seo\/","name":"International SEO: Boost your visibility abroad","isPartOf":{"@id":"https:\/\/www.europatrad.eu\/en\/#website"},"primaryImageOfPage":{"@id":"https:\/\/www.europatrad.eu\/en\/is-your-website-invisible-outside-the-uk-optimise-your-international-seo\/#primaryimage"},"image":{"@id":"https:\/\/www.europatrad.eu\/en\/is-your-website-invisible-outside-the-uk-optimise-your-international-seo\/#primaryimage"},"thumbnailUrl":"https:\/\/www.europatrad.eu\/wp-content\/uploads\/2025\/02\/shutterstock-2281673815.jpg","datePublished":"2025-03-03T13:45:04+00:00","dateModified":"2026-04-09T14:25:06+00:00","description":"Is your website lacking visibility abroad? Find out how a good international SEO strategy can improve your global search engine rankings.","breadcrumb":{"@id":"https:\/\/www.europatrad.eu\/en\/is-your-website-invisible-outside-the-uk-optimise-your-international-seo\/#breadcrumb"},"inLanguage":"en-US","potentialAction":[{"@type":"ReadAction","target":["https:\/\/www.europatrad.eu\/en\/is-your-website-invisible-outside-the-uk-optimise-your-international-seo\/"]}]},{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/www.europatrad.eu\/en\/is-your-website-invisible-outside-the-uk-optimise-your-international-seo\/#primaryimage","url":"https:\/\/www.europatrad.eu\/wp-content\/uploads\/2025\/02\/shutterstock-2281673815.jpg","contentUrl":"https:\/\/www.europatrad.eu\/wp-content\/uploads\/2025\/02\/shutterstock-2281673815.jpg","width":1920,"height":1280,"caption":"SEO international"},{"@type":"BreadcrumbList","@id":"https:\/\/www.europatrad.eu\/en\/is-your-website-invisible-outside-the-uk-optimise-your-international-seo\/#breadcrumb","itemListElement":[{"@type":"ListItem","position":1,"name":"Home","item":"https:\/\/www.europatrad.eu\/en\/homepage-2\/"},{"@type":"ListItem","position":2,"name":"Is your website invisible outside the UK? Optimise your international SEO"}]},{"@type":"WebSite","@id":"https:\/\/www.europatrad.eu\/en\/#website","url":"https:\/\/www.europatrad.eu\/en\/","name":"EuropaTrad","description":"YOUR CONTENT. ALL LANGUAGES. ALL FORMATS.","publisher":{"@id":"https:\/\/www.europatrad.eu\/en\/#organization"},"potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https:\/\/www.europatrad.eu\/en\/?s={search_term_string}"},"query-input":{"@type":"PropertyValueSpecification","valueRequired":true,"valueName":"search_term_string"}}],"inLanguage":"en-US"},{"@type":"Organization","@id":"https:\/\/www.europatrad.eu\/en\/#organization","name":"EuropaTrad","url":"https:\/\/www.europatrad.eu\/en\/","logo":{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/www.europatrad.eu\/en\/#\/schema\/logo\/image\/","url":"https:\/\/www.europatrad.eu\/wp-content\/uploads\/2023\/03\/logoeuropatrad.svg","contentUrl":"https:\/\/www.europatrad.eu\/wp-content\/uploads\/2023\/03\/logoeuropatrad.svg","caption":"EuropaTrad"},"image":{"@id":"https:\/\/www.europatrad.eu\/en\/#\/schema\/logo\/image\/"},"sameAs":["https:\/\/www.linkedin.com\/company\/europatrad\/"]},{"@type":"Person","@id":"https:\/\/www.europatrad.eu\/en\/#\/schema\/person\/cf8160fb6d0e1403648203aaabe5d860","name":"Gabriel Rochon"}]}},"_links":{"self":[{"href":"https:\/\/www.europatrad.eu\/en\/wp-json\/wp\/v2\/posts\/18204","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.europatrad.eu\/en\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.europatrad.eu\/en\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.europatrad.eu\/en\/wp-json\/wp\/v2\/users\/13"}],"replies":[{"embeddable":true,"href":"https:\/\/www.europatrad.eu\/en\/wp-json\/wp\/v2\/comments?post=18204"}],"version-history":[{"count":4,"href":"https:\/\/www.europatrad.eu\/en\/wp-json\/wp\/v2\/posts\/18204\/revisions"}],"predecessor-version":[{"id":18288,"href":"https:\/\/www.europatrad.eu\/en\/wp-json\/wp\/v2\/posts\/18204\/revisions\/18288"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.europatrad.eu\/en\/wp-json\/wp\/v2\/media\/15727"}],"wp:attachment":[{"href":"https:\/\/www.europatrad.eu\/en\/wp-json\/wp\/v2\/media?parent=18204"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.europatrad.eu\/en\/wp-json\/wp\/v2\/categories?post=18204"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.europatrad.eu\/en\/wp-json\/wp\/v2\/tags?post=18204"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}