{"id":18212,"date":"2024-03-21T09:36:42","date_gmt":"2024-03-21T08:36:42","guid":{"rendered":"https:\/\/www.europatrad.eu\/translation-in-the-service-of-user-experience-ux\/"},"modified":"2026-04-09T16:25:03","modified_gmt":"2026-04-09T14:25:03","slug":"translation-in-the-service-of-user-experience-ux","status":"publish","type":"post","link":"https:\/\/www.europatrad.eu\/en\/translation-in-the-service-of-user-experience-ux\/","title":{"rendered":"Translation in the service of user experience (UX)"},"content":{"rendered":"\t\t<div data-elementor-type=\"wp-post\" data-elementor-id=\"18212\" class=\"elementor elementor-18212 elementor-13150\" data-elementor-post-type=\"post\">\n\t\t\t\t<div class=\"elementor-element elementor-element-1e4689d ban_inte_actu e-flex e-con-boxed e-con e-parent\" data-id=\"1e4689d\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t<div class=\"elementor-element elementor-element-b13d356 e-flex e-con-boxed e-con e-child\" data-id=\"b13d356\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-dbc25ce ban_titre elementor-widget elementor-widget-heading\" data-id=\"dbc25ce\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h1 class=\"elementor-heading-title elementor-size-default\"><span style=\"color : white\">the translation  <br \/>dedicated to user experience (UX)<\/span><\/h1>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-da53576 elementor-align-left elementor-widget elementor-widget-post-info\" data-id=\"da53576\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"post-info.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<ul class=\"elementor-inline-items elementor-icon-list-items elementor-post-info\">\n\t\t\t\t\t\t\t\t<li class=\"elementor-icon-list-item elementor-repeater-item-0260ae0 elementor-inline-item\" itemprop=\"datePublished\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-icon-list-text elementor-post-info__item elementor-post-info__item--type-date\">\n\t\t\t\t\t\t\t\t\t\t<time>21 March 2024<\/time>\t\t\t\t\t<\/span>\n\t\t\t\t\t\t\t\t<\/li>\n\t\t\t\t<\/ul>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-bd50d4b e-flex e-con-boxed e-con e-parent\" data-id=\"bd50d4b\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t<div class=\"elementor-element elementor-element-16eb2bb e-flex e-con-boxed e-con e-child\" data-id=\"16eb2bb\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-9884a69 elementor-toc--minimized-on-tablet elementor-widget elementor-widget-table-of-contents\" data-id=\"9884a69\" data-element_type=\"widget\" data-e-type=\"widget\" data-settings=\"{&quot;headings_by_tags&quot;:[&quot;h2&quot;,&quot;h3&quot;],&quot;exclude_headings_by_selector&quot;:[],&quot;marker_view&quot;:&quot;bullets&quot;,&quot;icon&quot;:{&quot;value&quot;:&quot;material-icons md-arrow_forward_ios&quot;,&quot;library&quot;:&quot;material-design-icons&quot;},&quot;min_height&quot;:{&quot;unit&quot;:&quot;px&quot;,&quot;size&quot;:0,&quot;sizes&quot;:[]},&quot;no_headings_message&quot;:&quot;No headings were found on this page.&quot;,&quot;minimize_box&quot;:&quot;yes&quot;,&quot;minimized_on&quot;:&quot;tablet&quot;,&quot;hierarchical_view&quot;:&quot;yes&quot;,&quot;min_height_widescreen&quot;:{&quot;unit&quot;:&quot;px&quot;,&quot;size&quot;:&quot;&quot;,&quot;sizes&quot;:[]},&quot;min_height_tablet_extra&quot;:{&quot;unit&quot;:&quot;px&quot;,&quot;size&quot;:&quot;&quot;,&quot;sizes&quot;:[]},&quot;min_height_tablet&quot;:{&quot;unit&quot;:&quot;px&quot;,&quot;size&quot;:&quot;&quot;,&quot;sizes&quot;:[]},&quot;min_height_mobile_extra&quot;:{&quot;unit&quot;:&quot;px&quot;,&quot;size&quot;:&quot;&quot;,&quot;sizes&quot;:[]},&quot;min_height_mobile&quot;:{&quot;unit&quot;:&quot;px&quot;,&quot;size&quot;:&quot;&quot;,&quot;sizes&quot;:[]}}\" data-widget_type=\"table-of-contents.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<div class=\"elementor-toc__header\">\n\t\t\t\t\t\t<div class=\"elementor-toc__header-title\">\n\t\t\t\t<b>CONTENTS<\/b>\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t\t<div class=\"elementor-toc__toggle-button elementor-toc__toggle-button--expand\" role=\"button\" tabindex=\"0\" aria-controls=\"elementor-toc__9884a69\" aria-expanded=\"true\" aria-label=\"Open table of contents\"><i aria-hidden=\"true\" class=\"fas fa-chevron-down\"><\/i><\/div>\n\t\t\t\t<div class=\"elementor-toc__toggle-button elementor-toc__toggle-button--collapse\" role=\"button\" tabindex=\"0\" aria-controls=\"elementor-toc__9884a69\" aria-expanded=\"true\" aria-label=\"Close table of contents\"><i aria-hidden=\"true\" class=\"fas fa-chevron-up\"><\/i><\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<div id=\"elementor-toc__9884a69\" class=\"elementor-toc__body\">\n\t\t\t<div class=\"elementor-toc__spinner-container\">\n\t\t\t\t<i class=\"elementor-toc__spinner eicon-animation-spin eicon-loading\" aria-hidden=\"true\"><\/i>\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-21ab5e1 titre_3 elementor-widget elementor-widget-heading\" data-id=\"21ab5e1\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Are you familiar with UX?\n<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-9c805d7 e-flex e-con-boxed e-con e-child\" data-id=\"9c805d7\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-b913844 elementor-widget elementor-widget-text-editor\" data-id=\"b913844\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\tThe<span class=\"txt_600\">user experience<\/span> (a term derived from the English \u2018 <span class=\"txt_600\">U<\/span>ser e<span class=\"txt_600\">X<\/span>perience\u2019) has now become a key factor in the success of any business offering <span class=\"txt_600\">digital services or products<\/span>.\n\nYou need to provide your customers with an optimal user experience (regardless of their language or culture) in order to:\n<ul>\n \t<li><span class=\"txt_600\">Expand your audience<\/span> and reach new markets.<\/li>\n \t<li><span class=\"txt_600\">Improve customer satisfaction<\/span> and build user loyalty.<\/li>\n \t<li><span class=\"txt_600\">Strengthen your brand image<\/span> and your credibility on the international stage.<\/li>\n \t<li><span class=\"txt_600\">And boost your sales<\/span> !<\/li>\n<\/ul>\nAnd the team at<span class=\"txt_600\">EuropaTrad, the localisation agency<\/span> , is certain of one thing: <span class=\"txt_600\">translation<\/span> plays a central role in designing a successful user experience. It enables relevant and accessible content to be shared with an international audience, taking into account the cultural nuances and specific expectations of each country.\n\nThis article takes an in-depth look at the <span class=\"txt_600\">crucial role of translation in enhancing the user experience<\/span>. We will cover the following points:\n<ul>\n \t<li>What is UX and why is it important?<\/li>\n \t<li>The role of translation in UX.<\/li>\n \t<li>The impact of translation on UX: real-world examples.<\/li>\n \t<li>Best practices for UX-friendly translation.<\/li>\n<\/ul>\nLet&#8217;s go!\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-2f94588 titre_3 elementor-widget elementor-widget-heading\" data-id=\"2f94588\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">What is UX and why is it important?<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-3f96d5f titre_3 elementor-widget elementor-widget-heading\" data-id=\"3f96d5f\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h3 class=\"elementor-heading-title elementor-size-default\">Definition of user experience\n<\/h3>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-895a580 elementor-widget elementor-widget-text-editor\" data-id=\"895a580\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>User experience (UX) refers to the <span class=\"txt_600\">perception<\/span> and <span class=\"txt_600\">emotions felt<\/span> by a user <span class=\"txt_600\">when interacting with a digital product or service<\/span>.<\/p>\n<p>It encompasses all the factors that contribute to user satisfaction and loyalty, such as:<\/p>\n<ul>\n<li> <span class=\"txt_600\">ease of use <\/span>;<\/li>\n<li>the <span class=\"txt_600\">intuitive nature of the interface<\/span> ;<\/li>\n<li>the <span class=\"txt_600\">quality<\/span> and <span class=\"txt_600\">readability of the text<\/span> (depending on the quality of <a href=\"https:\/\/www.europatrad.eu\/en\/software-localisation\/\"><span class=\"txt_600 txt_color1\" style=\"text-decoration: underline;\">machine translation<\/span><\/a>, for example);<\/li>\n<li>as well as <span class=\"txt_600\">the aesthetics<\/span> and<span class=\"txt_600\"> the performance<\/span> of the proposed solutions.<\/li>\n<\/ul>\n<p>An optimal user experience is essential to the success of any digital business, as it helps to <span class=\"txt_600\">satisfy customers<\/span>, <span class=\"txt_600\">build customer loyalty<\/span> and, as a result, <span class=\"txt_600\">boost sales<\/span>.<\/p>\n<p>A well-designed UX also helps to <span class=\"txt_600\">reduce costs<\/span>, particularly those associated with customer support and maintenance. In fact, if your user experience is flawless, your users and customers will encounter far fewer problems and will make little or no use of your customer support.<\/p>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-47b05aa titre_3 elementor-widget elementor-widget-heading\" data-id=\"47b05aa\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h3 class=\"elementor-heading-title elementor-size-default\">The benefits of a flawless user experience\n\n<\/h3>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-3d7b8d5 elementor-widget elementor-widget-text-editor\" data-id=\"3d7b8d5\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>Let\u2019s take a closer look at the current context and the benefits of a high-quality user experience.<\/p>\n<p>In recent years, as the overall quality of digital services has improved, <span class=\"txt_600\">users have become accustomed to seamless and intuitive online experiences<\/span>. In this context, they have become very demanding! The slightest friction or confusion discourages them and prompts them to turn to the competition.<\/p>\n<p>Furthermore, <span class=\"txt_600\">users form an opinion<\/span> of a <span class=\"txt_color1\" style=\"text-decoration: underline;\"><span class=\"txt_600\">website<\/span><\/span> or an app <span class=\"txt_600\">in just a few seconds<\/span>. A positive user experience ensures a favourable first impression, thereby increasing engagement and conversions.<\/p>\n<p>A well-designed user experience isn\u2019t just about attracting users; it\u2019s also about keeping them coming back. A website or app that is user-friendly and easy to navigate <span class=\"txt_600\">encourages your users to come back<\/span>.<\/p>\n<p><span class=\"txt_600\">Another important point: mobile is now a must-have<\/span> ! The number of users accessing websites and apps via mobile devices means that responsive, user-centred design is becoming essential.<\/p>\n<p>Finally, let\u2019s not forget the impact of a well-translated <span class=\"txt_600\">UX on the <span class=\"txt_color1\" style=\"text-decoration: underline;\">multilingual SEO<\/span><\/span> of your website or digital service. A well-executed SEO translation of your website will ensure you appear in the most relevant search results, driving significant search traffic.<\/p>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-0a1d3a8 titre_3 elementor-widget elementor-widget-heading\" data-id=\"0a1d3a8\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h3 class=\"elementor-heading-title elementor-size-default\">Statistical evidence of the importance of UX\n\n<\/h3>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-018973f elementor-widget elementor-widget-text-editor\" data-id=\"018973f\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>We scoured the web for statistics on UX. And although we were already convinced of its importance, we weren\u2019t disappointed! Here are some key figures from recent studies:<\/p>\n<ul>\n<li>A<span class=\"txt_600\"> website that is too slow<\/span> : 39% of internet users leave a website if it takes too long to load;<\/li>\n<li>A<span class=\"txt_600\"> permanent loss<\/span> : 88% of users do not return to an online service if they have had a poor user experience;<\/li>\n<li> <span class=\"txt_600\">What our customers say<\/span> : 13% of customers who are dissatisfied with a service tell 15 people (or more) in their circle of friends and family!<\/li>\n<li> <span class=\"txt_600\">Waning brand loyalty<\/span> : 32% of customers who have had just one bad experience with a brand decide to stop using it altogether.<\/li>\n<li><span class=\"txt_600\">UX pays off<\/span> : every euro invested in UX can generate up to 100 times that amount in additional revenue.<\/li>\n<\/ul>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-88117c7 titre_3 elementor-widget elementor-widget-heading\" data-id=\"88117c7\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">The role of translation in UX<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-bb78df5 elementor-widget elementor-widget-text-editor\" data-id=\"bb78df5\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>As we\u2019ve mentioned, translation plays a crucial role in UX. But why?<\/p>\n<p>UX enables the delivery of <span class=\"txt_600\">relevant and accessible content<\/span> to an <span class=\"txt_600\">international audience<\/span>.<\/p>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-60e835f titre_3 elementor-widget elementor-widget-heading\" data-id=\"60e835f\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h3 class=\"elementor-heading-title elementor-size-default\">The impact of translation on UX: real-world examples\n<\/h3>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-0b31e6f elementor-widget elementor-widget-text-editor\" data-id=\"0b31e6f\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>Here are a few examples to illustrate the impact of UX on the operations of various companies.<\/p>\n<p><span class=\"txt_600\">In the case of an airline\u2019s website<\/span>, an accurate and natural translation of flight information, boarding conditions and the services on offer enables passengers to navigate the site easily and book their tickets with confidence.<\/p>\n<p>The highly accurate localisation of the content and dialogue in a <span class=\"txt_600\">mobile video game app<\/span> ensures an immersive and engaging gaming experience for players, wherever in the world they log in from.<\/p>\n<p><span class=\"txt_600\">Conversely<\/span>, translation errors in product descriptions and order forms can put off potential customers on an <span class=\"txt_600\">e-commerce site<\/span> and hinder sales.<\/p>\n<p><span class=\"txt_600\">And when it comes to a user manual for accounting software<\/span>, a rough translation can cause confusion and frustration among users, leading them to abandon the product.<\/p>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-d84a09e elementor-widget elementor-widget-text-editor\" data-id=\"d84a09e\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p><span class=\"txt_600 txt_cap\">Translation or localisation? A reminder!<\/span><\/p>\n<p>Translation focuses on conveying the meaning of a text from one language to another, whilst preserving the structure and style of the original.<\/p>\n<p> <span class=\"txt_600\">Localisation<\/span> goes a step further by <span class=\"txt_600\">adapting the content to the cultural and linguistic characteristics of the target audience<\/span>. This involves taking into account idiomatic expressions, cultural references, and date and currency formats.<\/p>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-687c7bd titre_3 elementor-widget elementor-widget-heading\" data-id=\"687c7bd\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Best practices for UX-friendly translation<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-96a8d8e elementor-widget elementor-widget-text-editor\" data-id=\"96a8d8e\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>Here are the key best practices followed by the translation agency EuropaTrad when working on UX interface translation projects:<\/p>\n<ul>\n<li><span class=\"txt_600\">Close collaboration between translators and UX experts<\/span> : this collaborative approach ensures an accurate translation that is tailored to users\u2019 needs.<\/li>\n<li><span class=\"txt_600\">Consistent use of terminology<\/span> : we create terminology glossaries to ensure the consistency and accuracy of translations.<\/li>\n<li><span class=\"txt_600\">Compliance with accessibility standards<\/span> : translations must be accessible to people with disabilities, for example by using clear and simple language.<\/li>\n<li><span class=\"txt_600\">Testing and validation by local users<\/span> : this phase, in which the translation is tested with users from the target audience, ensures that it is clear, understandable and tailored to their needs.<\/li>\n<\/ul>\n<p><span class=\"txt_color1\" style=\"text-decoration: underline;\"><span class=\"txt_600\"><a href=\"https:\/\/www.europatrad.eu\/en\/contact-and-quote\/\">Use a multilingual translation agency to ensure the quality of your UX!<\/a><\/span><\/span><\/p>\n<p>We also pay attention to the <span class=\"txt_600\">conversion of units of measurement, currencies, date formats and telephone numbers<\/span>. This step is important not only for <span class=\"txt_600\">user comfort<\/span>, but also for safeguarding<span class=\"txt_600\">data integrity<\/span> when the product or service requires input from customers.<\/p>\n<p>It is also important to consider <span class=\"txt_600\">the layout in line with the text\u2019s requirements<\/span>. The <span class=\"txt_600\">expansion rate<\/span>, a technical term in translation, refers to differences in text length between languages. English, for example, is shorter than French. Another example: some languages, such as Korean, do not use spaces to separate words.<\/p>\n<p>All these linguistic differences can disrupt the layout and must be taken into account.<\/p>\n<p><span class=\"txt_color1\" style=\"text-decoration: underline;\"><span class=\"txt_600\"><a href=\"https:\/\/www.europatrad.eu\/comment-crer-des-formulaires-opt-in-multilingues-qui-convertissent-les-visiteurs-dun-site-web-en-clients\/\">Find out how to create multilingual opt-in forms that convert!<\/a><\/span><\/span><\/p>\n<p>Finally, if your UX includes <span class=\"txt_600\">media content<\/span>, you will need to ensure a high-quality video translation or <span class=\"txt_color1\" style=\"text-decoration: underline;\"><span class=\"txt_600\"><a href=\"https:\/\/www.europatrad.eu\/en\/?page_id=17202\">audiovisual translation<\/a><\/span><\/span> of both the audio and the voices, as well as the text contained within the content.<\/p>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-09156cd titre_3 elementor-widget elementor-widget-heading\" data-id=\"09156cd\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">In conclusion<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-965df82 elementor-widget elementor-widget-text-editor\" data-id=\"965df82\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p><span class=\"txt_600\">Translation is a key component of a successful user experience<\/span>. By investing in high-quality translation and careful localisation, you can offer your customers the best possible experience, whatever their language or culture.<\/p>\n<p><a href=\"https:\/\/www.europatrad.eu\/en\/contact-and-quote\/\"><span class=\"txt_color1\" style=\"text-decoration: underline;\"><span class=\"txt_600\">Contact our translation agency<\/span><\/span><\/a> in Lyon, which specialises in UX, to ensure a high-quality translation and an optimal user experience for your customers.<\/p>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-41f4442 e-flex e-con-boxed e-con e-parent\" data-id=\"41f4442\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t<div class=\"elementor-element elementor-element-1e331bc e-con-full filtre80prc filtre80prc_noir e-flex e-con e-child\" data-id=\"1e331bc\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t<div class=\"elementor-element elementor-element-de4cf30 e-flex e-con-boxed e-con e-child\" data-id=\"de4cf30\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-f08ca86 titre_bloc_contact txt_blanc elementor-widget elementor-widget-heading\" data-id=\"f08ca86\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h4 class=\"elementor-heading-title elementor-size-default\">What are your language projects?<br \/>Let us know!<\/h4>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-bbd9752 e-con-full blocs_all_btn_center e-flex e-con e-child\" data-id=\"bbd9752\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-5f84fc2 btn_color1 elementor-widget__width-initial elementor-widget elementor-widget-button\" data-id=\"5f84fc2\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"button.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<div class=\"elementor-button-wrapper\">\n\t\t\t\t\t<a class=\"elementor-button elementor-button-link elementor-size-sm\" href=\"https:\/\/outlook.office365.com\/owa\/calendar\/GallePLASENCIAResponsableCommercialeEuropaTrad1@europatrad.eu\/bookings\/\">\n\t\t\t\t\t\t<span class=\"elementor-button-content-wrapper\">\n\t\t\t\t\t\t<span class=\"elementor-button-icon\">\n\t\t\t\t<svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" id=\"uuid-f0ed4996-9b27-4c4c-9164-482718cd258f\" viewBox=\"0 0 11.79 17.87\"><path id=\"uuid-4fad5240-6ed6-4f61-ab86-113eb4d04834\" d=\"m3.63,17.48c-.54.53-1.4.53-1.93,0l-1.29-1.26c-.52-.5-.54-1.33-.04-1.86.01-.01.03-.03.04-.04l5.5-5.39L.4,3.55c-.52-.5-.54-1.33-.04-1.86.01-.01.02-.02.04-.04L1.69.39C2.23-.13,3.09-.13,3.63.39l7.76,7.59c.53.5.55,1.34.04,1.86-.01.01-.02.02-.03.04l-7.77,7.59Z\"><\/path><\/svg>\t\t\t<\/span>\n\t\t\t\t\t\t\t\t\t<span class=\"elementor-button-text\">Your personalised support<\/span>\n\t\t\t\t\t<\/span>\n\t\t\t\t\t<\/a>\n\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-d382c44 e-flex e-con-boxed e-con e-parent\" data-id=\"d382c44\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-caf3598 elementor-widget elementor-widget-post-navigation\" data-id=\"caf3598\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"post-navigation.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-post-navigation\" role=\"navigation\" aria-label=\"Post Navigation\">\n\t\t\t<div class=\"elementor-post-navigation__prev elementor-post-navigation__link\">\n\t\t\t\t<a href=\"https:\/\/www.europatrad.eu\/en\/seo-translation-from-content-adaptation-to-performance\/\" rel=\"prev\"><span class=\"post-navigation__arrow-wrapper post-navigation__arrow-prev\"><i aria-hidden=\"true\" class=\"fas fa-angle-left\"><\/i><span class=\"elementor-screen-only\">Prev<\/span><\/span><span class=\"elementor-post-navigation__link__prev\"><span class=\"post-navigation__prev--label\">Back<\/span><span class=\"post-navigation__prev--title\">SEO translation: from content adaptation to performance<\/span><\/span><\/a>\t\t\t<\/div>\n\t\t\t\t\t\t<div class=\"elementor-post-navigation__next elementor-post-navigation__link\">\n\t\t\t\t<a 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satisfaction.<\/p>\n","protected":false},"author":11,"featured_media":13215,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"inline_featured_image":false,"footnotes":""},"categories":[36],"tags":[167],"class_list":["post-18212","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-blog-en","tag-website-translation"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.3 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>UX and translation: two key drivers of your performance!<\/title>\n<meta name=\"description\" content=\"Find out how UX (user experience) and translation work together to boost customer engagement and satisfaction.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" 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