Marketing translation: the challenge of a faithful and adapted sales pitch
Translation plays a key role in your successful international development. Because your audiences, your clients and consumers speak to you and expect to be spoken to in their native language.
To promote your products or services internationally, communicate effectively with your audience, and listen to your international customers, or simply win new business, translation is your best ally.
The challenge: conveying the right message, at the right time.
Attracting, converting and building the loyalty of your audiences thanks to global marketing content
In the era of digital technology and globalisation, creating content has become essential to stay competitive. On top of that there’s the need to share the same content in several languages and across different channels. In this context, communications translation allows effective production of content with a global reach by adapting it to target markets, without adding to your workload.
For marketing teams, who are often based at company headquarters, multilingual content is often produced and shared in collaboration with multiple contacts. Having access to validation tools and being assisted by a language service provider with flawless project management also allows you to save precious time.
Whatever the type or format, we translate all your content: websites, social network publications, catalogues, brochures, online advertising campaigns, marketing emails, press releases, market surveys, white papers, packaging, videos and webinars, POS advertising materials, training courses, etc.
For the last 25 years as a marketing language service provider, EuropaTrad has offered its expertise to marketing teams, market survey agencies,, web design agencies, web agencies, and communications agencies to deliver translations that are both striking and relevant.
For excellent communication with your international customer base, we we work together to tailor your translation strategy to meet your sales and marketing goals. We harness our best resources to help you effectively produce content with global reach, adapted to the needs and expectations of your target markets.
With a global vision, we provide you with advice and expertise to make your translations effective and long-lasting. We work to establish long-lasting relationships with our clients by producing multilingual glossaries and translation memories for them to ensure consistent, coherent content over time, across all channels and media.
Marketing professionals have reported that translating content has increased their revenue by 84% (Lokalise).
75% of internet users prefer content and websites in their native language (Common Sense Advisory).
Translating visual content and videos on social media has boosted organic performance by 2,500% (Avensia).
EuropaTrad, your marketing translation agency
With EuropaTrad, the management of your translations helps you to boost your productivity. In a single order, you easily manage all your multilingual projects. However many languages you require, your translations are centralised to make sure your projects are managed smoothly.
Whatever the format: we have access to the necessary technological solutions. So the translated content we deliver perfectly matches the page layout of your original format.
Websites are central to every marketing strategy and require localisation (cultural adaptation to a market different from the original). To simplify and facilitate the translation process, our translation software is connected to your CMS (WordPress, Shopify, PrestaShop, Drupal, Magento, etc.) for quick implementation, easy integration and continuous updating of translated content. To optimise your website, we assist you with improving SEO by translating keywords selected specifically for your target markets.
In a highly competitive environment, maintaining regular communication is essential to attract as many visitors as possible. If you publish regularly on social networks or on your website, we offer translation subscriptions adapted to your editorial calendar to keep your budget under control and keep pace with your publications.
Beyond the text itself, our marketing translation services offer effective, fast and cost-effective solutions for translate your videos In addition to text, we offer effective, fast and economical solutions to translate your marketing videos: cinema-worthy subtitling to convey your message and your brand’s tone, dubbing for optimal communication, or even synthetic voice dubbing for fast-use content.
Marketing translation must meet the specific linguistic and cultural needs of your target markets. We work with professional translators carefully selected based on their marketing sensibility and writing skills. Our translators are capable of capturing the essence of your marketing messages and ensuring they have the same emotional impact when transposed from one language to another. They will be able to find the right words to attract and win over your international audience, but also stick to your terminology and editorial style.
Services adapted to marketing translation
Websites and digital content translated and optimised for search engines.
Subtitling and dubbing to maximise your impact and the audience for your videos.
Content and interfaces translated and perfectly adapted to local contexts.
Our solutionsfor marketing translation
Premium
AI
machine translation
Translate large quantities, with good readability, thanks to human post-editing.
Premium translation
Translate accurately and guarantee excellent readability and local adaptation.
We translate into more than 60 languages
Let’s work together!
FAQ on marketing translation
What types of marketing content do you translate?
Our marketing translation services cover: websites, social media posts, catalogues, brochures, online advertising campaigns, marketing emails, press releases, pitch books, market research reports, white papers, packaging, videos and webinars, point-of-sale materials, training materials, FAQs, chatbots, and much more.
When translating websites and digital content, we ensure that your SEO strategy is incorporated into the translation.
How much does a marketing translation cost?
Our translation pricing system is based on the number of words contained in the source documents.
We reduce the cost of translations with our CAT software that uses translation memories and helps to detect any repetitions in files. This allows us to offer you better turnaround times and make sure the work is consistent.
For our regular clients, we use translation memories as a reference for every new order. Prices also depend on the chosen translation solution, adapted to the content and use context.
How can translation costs be reduced?
Several steps help to reduce translation costs:
– Preparing your documents so they’re fully editable – translating PDF documents is more expensive because they need to be reformatted first.
– Entrusting the translation to a language service provider that manages translation memories for you and allows you to easily reuse previous translations.
– Selecting translation solutions and their level of accuracy according to the use of documents and content.
How much time does a translation take?
Translation speed depends directly on the complexity of the source text, and the translation solution used.
Depending on the quality required and the length of the documents to translate, the turnaround time could be anything from 24h (e.g., for a 2- to 4-page document) to several days. Whatever the format of the content and the level of quality expected, our quotes systematically mention the time needed for the translation.
Translation turnaround times are given in the presentation of our solutions. Then there’s the time it takes for any page layout adjustments or validation of the insertion of translations into a website or software interface.
Which translation solution should you choose for marketing?
EuropaTrad offers several translation solutions, which adapt to content use and publication contexts and requirements.
We provide advice and listen to your needs to help you confidently choose the best solution. Make an appointment for a free audit
How can translations be reused for marketing purposes?
By entrusting your translations to EuropaTrad, you ensure the best possible reuse of text and content already translated via use of professionally-kept translation memories.
This technique and the multiple connectors we offer mean translations can be reused easily in all systems and content managers where they are needed.
This guarantees the consistency and rigorous management of content updates. For our clients who have translation memories, we can reuse them easily.