creating meaning, impact and emotion through languages
Advertising translation is, above all, a question of emotions and culture. The aim is to ensure that messages (slogans, baselines, taglines, body copy, etc.) retain the same meaning and maximise their emotional impact on the target audience.
Translators strive to convey the message from one language to another with the same editorial style and tone.
Far from being a word-for-word translation, this is a genuine transcreation, requiring great linguistic finesse and sensitive writing.
Mastering the art of advertising translation
EuropaTrad’s advertising translation service uses translators with extensive experience of copywriting in their native language.
Their literary and creative skills are combined with their expertise in linguistics and marketing translation.
As an advertising translation service provider, we work alongside clients to gain an understanding of the context, and intention of the message and the desired tone.
For example, when translating a baseline, we often provide several versions, each one explaining the nuances of the message, tone, choice of vocabulary or terminology. This approach also avoids cultural faux-pas. And by discussing the various nuances, we can create a baseline in the target language that is both accurate and effective!
Let’s work together!
Is your content finalised
and ready to be translated?
Would you like to assess your needs and discuss your translation strategy?
What file formats can we handle?
EuropaTrad can handle most file formats containing formatted or unformatted text.
Common file formats (MS Word, Excel, PowerPoint), but also publishing formats (InDesign, Publisher, AutoCAD, etc.) and data exchange formats (JSON, xlf, xml, etc.).
How much does a translation cost?
Our translation pricing system is based on the number of words contained in the source documents.
We reduce the cost of translations with our CAT software that uses translation memories and helps to detect any repetitions in files.
This allows us to offer you better turnaround times and make sure the work is consistent.
For our regular clients, we use translation memories as a reference for every new order.
Prices also depend on the chosen translation solution, adapted to the content and use context.
How is the confidentiality of the translations ensured?
All confidential documents entrusted to us are protected by professional secrecy as defined in article 226-13 of the French Penal Code, as well as by the commitments and terms and conditions stipulated in EuropaTrad’s T&C.
To back up these commitments, we sign specific confidentiality agreements with our clients on request.
How can translation costs be reduced?
Several steps help to reduce translation costs:
– Preparing your documents so they’re fully editable – translating PDF documents is more expensive because they need to be reformatted first.
– Entrusting the translation to a language service provider that manages translation memories for you and allows you to easily reuse previous translations.
– Selecting translation solutions and their level of accuracy according to the use of documents and content.
What languages are translated?
We translate more than 60 languages.
We cover all European languages as well as the main languages of international communication.
Most of the project we handle for our clients are multilingual translations: from and into several languages at once, and including not only multilingual documents, but also multilingual websites or videos.
How much time does a translation take?
Translation speed depends directly on the complexity of the source text, and the translation solution used.
Depending on the quality required and the length of the documents to translate, the turnaround time could be anything from 24h (e.g., for a 2- to 4-page document) to several days.
Whatever the format of the content and the level of quality expected, our quotes systematically mention the time needed for the translation.
Translation turnaround times are given in the presentation of our solutions.
Then there’s the time it takes for any page layout adjustments or validation of the insertion of translations into a website or software interface.
What translation service / solution should you choose?
EuropaTrad offers several translation solutions, which adapt to content use and publication contexts and requirements.
We provide advice and listen to your needs to help you confidently choose the best solution.
Ask us for a free audit.
How can you reuse translations?
Are your documents to translate similar or repetitive?
By entrusting your translations to EuropaTrad, you ensure the best possible reuse of text and content already translated via use of professionally-kept translation memories.
This technique and the multiple connectors we offer mean translations can be reused easily in all systems and content managers where they are needed.
This guarantees the consistency and rigorous management of content updates.
For our clients who have translation memories, we can reuse them easily.