Retail translation: Boost your international sales with translations that sell!
Whether you are an FMCG manufacturer, specialist retailer or online merchant, the international distribution of your products is now a multichannel affair involving multiple points of contact. It is essential to have reliable and accurate translations at every point of contact in all languages spoken in your target markets.
Our retail translation services are tailored to your challenges: tight production deadlines due to regular releases of new ranges or collections, seasonal marketing communications, and so on. It’s about managing budgets and being able to plan over the year based on online and in-store sales event timetables. And while it’s important to ensure consistency across translated content, it’s also essential to adapt it to the cultural features and linguistic nuances of each market.
How retail translation boosts your international sales
Retail translation to boost your sales and enhance your credibility
To reach an international audience, you need to translate product descriptions, labels, user manuals, technical data sheets and so on. Retail translation must be accurate to avoid misunderstandings that can lead to product safety or quality issues. For example, an error on a food label can cause allergic reactions or even food poisoning.
Our “human in the loop” translation services are an investment that quickly proves profitable by boosting sales across all channels (physical or online retail). In stores or online, the confidence inspired by marketing in the buyer’s language doubles the purchasing conversion rate. Translation significantly boosts customer satisfaction and perceived quality.
EuropaTrad, your language partner for retail translation
Our clients include not only B2C brands, but also international distribution networks (fashion, sport, homeware). And for them, we translate all kinds of content that targets consumers and markets: product data sheets, product advantages, e-commerce websites, sales and network event content, sales pitches, training materials, social media content, videos, and much more.
By working with a retail translation service provider like EuropaTrad, you will set up an organisational system enabling you to manage costs and reduce translation time. EuropaTrad helps you use and reuse all existing translated content and to find the best solutions to manage DTP or effective digital integration of your content.
We strive to establish regular collaboration taking seasonal communication and editorial plans into account. Standard brand terminology and style are clearly defined for every language in custom glossaries and style guides.
Handling and translating your content to make your life simpler
Our experienced project managers, robust organisational system and extensive linguistic abilities mean we can manage your multilingual translations for all European countries and beyond. Our translators are used to dealing with B2C sectors and taking account of your brand’s style, choices and conventions to guarantee optimal communication with your customers and local audiences.
We also leverage our solutions and expertise to integrate your CMS and content management tools directly with our translation management solutions. Publishing translated product data sheets, catalogues and metadata on your websites or on marketplaces like Amazon or Cdiscount is also much easier. Selecting content to translate becomes easy, as does its integration, and your teams save precious time on their publications.
Dedicated retail translation services
Websites and digital content translated and optimised for search engines.
Our solutions for retail translation
Verified
AI
translation
Translate large volumes into readable language thanks to human post-editing.
Premium translation
Translate accurately and guarantee excellent readability and local adaptation.
We translate from and into more than 60 languages
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FAQs
What are the benefits of a professional translation compared to AI translation for the retail sector?
A professional translation ensures that your content is closely tailored to the linguistic and cultural nuances of your target markets, thereby maximising your conversion rates. It helps you build relationships with your prospects and retain your customers wherever they may be, through content that resonates with them.
What types of content do you translate for the retail sector?
Product descriptions, labels, marketing content, website pages, terms and conditions, social media posts, and much more.
How can I be sure that your translations reflect my brand identity?
We create, translate and maintain translation memories and glossaries to ensure a consistent brand identity across all channels in all languages. Review and approval processes can also be set up to ensure that our translations accurately reflect your brand identity.
How do you ensure that your translators are native speakers specialising in the retail sector?
To ensure content is perfectly tailored to your target markets, EuropaTrad draws on a network of over 1,000 native-speaking partner translators, all meticulously selected and continuously vetted for their linguistic skills and knowledge of the retail sector.
Why use a professional translator?
Using a professional translator gives you the benefit of high-level linguistic and cultural expertise, thereby maximising your chances of conversion. Experts in their respective languages and cultures, our professional translators are thoroughly conversant with the retail sector and its terminology, which empowers them to produce translations in tune with target audience expectations.
What is the best translation solution for the retail sector?
EuropaTrad offers multiple translation solutions that can be tailored to content use and publication contexts and requirements. We provide advice and listen to your needs to help you confidently choose the best solution. Reach out to us to book a free audit.