Retail translation Boost your international sales with translations that sell!
Whether you manufacture products for the general public or are a specialist distributor, the international distribution of your products is now multichannel and features multiple points of contact. To have Having reliable and accurate translations at every point of contact, in all the languages of the targeted markets is essential.
Our professional translation service for B2C markets takes account of these challenges: tight production deadlines due to regular releases of new ranges or collections, and both seasonal and seasonalised marketing. It’s about managing budgets and being able to plan over the year based on online and in-store sales event timetables. It’s also important to ensure consistency across translated content, but also adapt to the cultural differences and linguistic nuances of every market.
How professional translation boosts your international sales
It might seem simple to use machine translation solutions like Google Translate to very quickly have all your content translated into multiple languages. However, it seems that B2C product manufacturers and retailers are more effective by investing in professional solutions and services.
Retail translation to boost your sales and enhance your credibility
To reach an international audience, it’s important to translate product descriptions, labels, user manuals, and even technical data sheets. The translation must be accurate to avoid misunderstandings that can cause product safety or quality issues. For example, an error on a food label can cause food allergies or even food poisoning.
Our “human in the loop” translation services are an investment that quickly proves profitable by boosting sales across all channels (physical or online retail). In stores or online, the confidence inspired by marketing in the buyer’s language doubles purchasing conversion rate. Translation significantly boosts customer satisfaction and perceived quality.
EuropaTrad, your language partner for retail translation
Our clients are not only B2C brands but also international distribution networks (fashion, sport, home). And, for them, we translate all content targeting consumers and markets: product data sheets, product advantages, e-commerce sites, sales and network event content, pitches, training, content for social networks, videos, etc.
By working with a retail translation service provider like EuropaTrad, you put in place the organisation to manage costs and reduce translation time. EuropaTrad helps you to use and reuse all existing translated content, and to find the best solutions to manage the DTP or effective digital integration of your content.
We work hard to put in place regular collaboration, which takes account of seasonal communication and editorial plans. Every brand’s standard terminology and style are clearly defined for every language in custom glossaries and style guides.
Handling and translating your content to make your life simpler
EuropaTrad has gained extensive experience working in the retail industry with distribution networks as demanding as fashion, where keeping up with seasonal collections and managing budgets are both essential.
Our experienced project managers, sound organisation, and extensive linguistic abilities mean we can manage your multilingual translations for all European countries and beyond. Our translators are used to dealing with B2C sectors and taking account of your brand’s style, choices and conventions to guarantee optimal communication with your customers and local audiences.
We also use our tools and expertise to integrate your CMS and content management tools directly with our translation management solutions. Publishing translated product data sheets, catalogues and metadata on your websites or on marketplaces like Amazon or Cdiscount is also much easier. Selecting content to translate becomes easy, as does it integration, and your teams save highly precious time on their publications.
Services adapted to retail translation
Websites and digital content translated and optimised for search engines.
Subtitling and dubbing to maximise your impact and the audience for your videos.
Our solutionsfor retail translation
Premium
AI
machine translation
Translate large quantities, with good readability, thanks to human post-editing.
Premium translation
Translate accurately and guarantee excellent readability and local adaptation.
We translate into more than 60 languages
Let’s work together!
FAQs
What are the benefits of a professional translation compared to AI translation for the retail sector?
A professional translation ensures that your content is accurately adapted to the linguistic and cultural nuances of your target markets, thereby maximising your conversion rates. It helps you build relationships with your prospects and retain your customers wherever they are, through content that resonates with them.
What types of content do you translate for the retail sector?
Our translation services for the retail sector cover: product descriptions, labels, marketing content, website pages, terms and conditions, social media posts, and much more.
How can I ensure that translations reflect my brand identity?
We create, translate and maintain translation memories and glossaries to ensure consistency in your brand identity across all channels and in all languages. Review and approval processes can also be put in place to ensure that translations accurately reflect your brand identity.
How can you ensure that the translators are native speakers and specialise in the retail sector?
To ensure content is perfectly tailored to your target markets, EuropaTrad draws on a network of over 1,000 native-speaking partner translators, who are carefully selected and continuously assessed for their linguistic skills and knowledge of the retail sector.
Why use a professional translator?
Using a professional translator allows you to benefit from linguistic and cultural expertise, thereby maximising your chances of conversion. Our professional translators, who are experts in their respective languages and cultures, have in-depth knowledge of the retail sector and the associated terminology, enabling them to produce translations that meet the expectations of the target audiences.
What is the best translation solution for the retail sector?
EuropaTrad offers several translation solutions, which adapt to content use and publication contexts and requirements. We provide advice and listen to your needs to help you confidently choose the best solution. Make an appointment for a free audit